All good points neuro and mackguyver... Things are constantly changing and evolving. Professional photographers are evolving into visual journalists with video and photography, just selling photography services is almost not good enough in this market unless you are that .5 percentile photographer who has the reputation to get away with it. I saw lots of photographers disappear in the beginning of the digital era because they failed to adapt, and now it's doing the same. Unfortunately, we as photographers have really done this to ourselves and allowed it to happen. Lots of Photographers over the last several years claimed "i wont lose business to a shoot and burn amateur" and then the next month they are looking for a job somewhere else. Plus, what amateurs dont understand is for every bride that hires a photographer for a song and a dance, that affects not only the brides expectations and thoughts on photography, but the bridesmaids, her other friends, family, etc... As that spreads, it means less people would be willing to pay professional prices and then less work for everyone, OR, photographers have to lower their prices, work more, just to get the same income. The same thing is happening here on CPS... the more people joining, less gear for canon to distribute (for free) and so they cut back everyones access.
Those digtal renderings are very cool... thankfully not many companies have the budget and expertise to pull stuff like this off.