Fuji has been lucky not to go down the same path as Kodak - both are companies which used Nikon bodies to create some of the earlier DSLRs (in the case of Kodak, the first DSLR was based on a Nikon body), both were companies with their own history of film, lenses, and cameras, and both struggled to or ignored building their own brand of digital cameras, with the result that Kodak has tried to get by with selling rebranded third party cameras and, more recently, the prospect of patent licensing (so basically an IP clearinghouse at this point) and Fuji has seen its public presence recede greatly. It's strange that both would seem to struggle with sensor production, since both were early players, even before Nikon and Canon. I'm not sure what the "magic ingredient" was that let Nikon and Canon take off and not Fuji or Canon, but having a stock of pro bodies and especially lenses can't have hurt.
