Cool down people please.
Nowhere it is said in the article that Ron Howard hold a 5DmIII in his hands in this particular picture. It is just an illustration, showing Ron Howard, a Canon DSLR in hands, and a picture of Mark III (from 1D or 1Ds) incrusted on it.
But still, I disagree with the arguments from this article and we can feel that the guy is a hard video believer which doesn't care about the picture ability of 5Ds. What he wants is a video 5DmIII.