A New 50 Coming Soon? [CR1]

[Canon Rumors]

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EF 50 f/1.8 IS USM

We’re told that a new EF 50mm f/1.8 IS USM is ready for release, but may not happen until Q1 of 2014.

The lens would be in line with the new 24,28 & 35mm IS lenses. Pricing would be more than the current EF 50 f/1.4 USM it would be replacing. However, Canon has noticed that the pricing on the 3 mentioned lenses at launch was too high and lead to poor initial sales numbers. Since the lenses have been price dropped, they are selling better.

Canon EF 50 f/1.4 USM $299 (free shipping)

cr

[Lichtgestalt]

yes.. way to expensive.
the EF 24mm IS has cost 880 euro here first... now it has dropped to 480 euro.

[silvestography]

Seems like canon's just letting Sigma take the whole f/1.4 line of standard primes, especially if rumors of a 35 f/1.2 are true.

[TWI by Dustin Abbott]

I hope this rumor is a true.  If the optical trend of this line continues with great wide open performance along with excellent IS and they keep the price at, say $599, this and the 35 f/2 IS will probably end up in my bag. 

[bornshooter]

I wish they would drop the price of the 300 2.8L to the same as nikons and i would be all over it.

[dilbert]

What is most interesting about this is how much the price has dropped on the 24/28/35 lenses. If Canon use the same pricing model for all of their lenses then the 24-70/2.8II could be sold as low as $1500.

And if Canon maintain the same margin on their DSLRs then the 5D Mark III could be sold as low as $2200 and a profit still be returned.

[ajfotofilmagem]

I do not see how a lens 50mm F1.8 IS can cost over $ 500. I think Canon should learn the lesson and do not establish a ridiculously high price, as it did with 24mm and 28mm IS. Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma. 

[AndreeOnline]

Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

[MonteGraham]

Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

+1

[verysimplejason]

Canon, please keep it below $500 and with IQ as good as the 35mm IS.  I'll be the one of the firsts who'll order.  I love the 50mm focal length in both APS-C and FF. 

[Woody]

If this lens performs as well as the 35 f/2 IS, I'll get it in a jiffy.

[verysimplejason]

Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

I love IS for a 50mm lens.  I want to be able to shoot to at least 1/30 and lower shutterspeed with this focal length handheld.

[silvestography]

Even if the quality is equivalent  the new 24/28/35mm a price 5 times higher than the current 50 F1.8 would scare potential buyers and push them to Sigma.

Regardless of price, an IS lens can't push someone to buy a non IS lens.

These lenses are specifically made with IS for hybrid shooters/videographers. Non IS lenses are not an alternative.

I actually disagree. I have a friend who's super into video (shoots with a hacked GH2) and doesn't care about in-lens stabilization. If you're really serious about video you'll have your own stabilization rigs, which is partly why he wants to add a 60d and 50 1.8 to his kit.

It's similar to the argument about the 70d's LV focus. A lot of people said serious video shooters wouldn't use it. I think the same applies here, which is why a stabilized 50 1.8 at around 5x the cost of the previous generation doesn't make sense. Beginners don't have that kind of money to spend on a 50 (especially one that isn't 1.4).

[ajfotofilmagem]

Indeed, Canon is owing to its users two different models. A EF50mm F1.8 STM, and other EF50mm F1.4 USM.

[Dylan777]

Save "IS" for 135mm or longer, so we can shoot 1/60ish

Where is f1.2 or f1.4ish 50mm prime?