... I found the whole thing mocking instead of funny.
I found that the "press release" captured the essence of why I haven't "upgraded" my current Canon EOS bodies ... Canon is on the one hand simply recycling the same old stuff (e.g. the EOS 700D), and on the other hand not pushing "innovation" down to "traditional" photographers (e.g. the on-chip AF of the 70D is useless if your technique is through the viewfinder).
EOS 3, EOS 5D, EOS 30D (x2), EOS 1000D, EF 24mm f/2.8, EF 35mm f/2, EF 40mm f/2.8 STM, EF 50mm f/1.4 USM, EF 50mm f/1.8 II, EF 50mm f/2.5, EF 28-70mm f/2.8L USM, EF 70-200mm f/4L USM, EF 75-300mm f/4-5.6 USM III, EF 400mm f/5.6L USM.