People that are satisfied taking pictures with there phones most likely never where in the DSLR market to begin with.=1
Thats just the social pic snappers people that like good quality pics will always want a DSLR but hey its recession/crisis. My free spendable income keeps going down as insurancen, Food and everything keeps going up in price and my income isnt going up.
so i simply do not have money for thoustant dollar bodys and multi thousant dollar lenses.
The last generation canon lensen have had some seriously absurd price gains which most normal non professionals simply can no longer afford.
Like the 70-200 F2.8 IS that lens wwas 1350 euro the new IS II is a whopping 50% more expencive at 2086 euro.
The same happend with all other new lenses so canon just like any other greedy company in this time of recession is doing this to itself.
A normal wise company would lower prices which upps sales and helps the economu but for some reason in this crisis all companys seem to upp prices which lower sales and then bitch about it.
The greed has gone to there heads.
We the consumers dont have the money for your insane prices anymore ajust to it or see your sales drop even more.
I know from the casual users perspective L stands for luxury, and yeah theres the honda mercedes analogy - but --- in this field its a bit more complex than that as in the car world luxury is really just that - a luxury - a honda or a mercedes perform the exact same function, it gets you to and from work. L lenses on the other hand are designed for pro work, and are priced according.
Canon doesn't update it's L's as often as other glass or other systems too - the v1 was releases in 2001, v2 in 2010. So that's a 9 year cycle. oh, and at launch, the v1 was at $1999 USD. Not that much cheapers than the v2 at all.
Now lets think of the other end --- canon won't be upgrading this lens to the v3 for what, another 8-9 years. So Canon had to make this new 70-200 not only great in the here and now, but they had to design the optics to last for a decade - AND - knowing the road map to bigger mp's, it had to be a lens that had future proofing - a lens that works great in the 18-22 mp area, but, could also resolve for more MP's as that is the trend.
Also, buy this lens today and you won't have a need to replace it until the next version comes out, and you won't be replacing it because of issues, (the lens will be fine unless you smashed it or something), it will be because the v3 is better!
To add more perspective - I am using the older version - the non IS 2.8 - release date of 1995, and this one won't get refreshed. Owned it for 2+ years. I bought it used, so I have no clue how old the thing actually is. It continues to be my workhorse. I will be updating it to the v2 because it is such a workhorse and I think adding IS could help me out in certain circumstances - plus it is better optically than the older one. Only reason I have waited to upgrade is because I do love my non IS version, and I needed to fill out other areas of my kit. Oh, andt he release price of the non IS version was $1450
the point is (or rather points are) - would you rather canon just push out new lenses that aren't new at all every year and make them cheap, but also disposable? Or, would you rather them put the time and effort necessary fort he product to withstand a decade of being on the market?
Lastly -- if cost is the issue for you but you want L ---save $$$ and buy used!!!!