A 5D Mark IV (assuming that is what was referenced above), will most certainly be very close to, or right at $4000, given the way Canon increases their prices over time...at least when it first comes out. Then later the price will be cut to the $3500 range. Whether the "rebel" range is discontinued or not by then, is irrelevant to a 5D4 price in that range. If there are no more consumer level DSLR's from anyone (perhaps by 2018 or something), then a 5D4-type model might even go above $4000, it seems to me. The "70D" model range will probably always be around. Frankly, the only reason the Rebel line is appealing at all, is because it is around half the price of the "70D" type models. I mean, I think the Rebels are toys, yet I'm considering getting another one if prices fall low enough. An 18mp Rebel for $300 is kind of appealing. It beats the heck out of the D3200, at least ergonomically.