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Author Topic: Off Brand: Nikon Announces the Df  (Read 18872 times)

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Off Brand: Nikon Announces the Df
« on: November 05, 2013, 07:50:09 AM »

Yes, this is a Canon site

I realize this is a Canon site. However, every so often a camera announcement from another brand is important. This is one of those announcements. Nikon has introduced a small full frame photographers camera. Everything about it is for the photographer, there isn’t even a video feature.


I get a lot of questions from photographers asking why Canon seems to care more about the videographer than the photographer now. I have no good answers, just a hope that Canon will introduce some serious gear just for photographers.


FALL IN LOVE AGAIN: NEW Df D-SLR IS UNDENIABLY A NIKON WITH LEGENDARY PERFORMANCE AND TIMELESS DESIGN

MELVILLE, NY (November 4, 2013) The new Nikon Df is a modern classic designed for those who have felt a connection to their camera, who revel in the idea of going out to photograph an unfamiliar location, and who know the effort and ultimate satisfaction that is part of getting the shot. Announced today, the Nikon Df is a unique, advanced-level D-SLR that harmonizes Nikon heritage and modern performance in a lightweight and very capable FX-format camera. The new Df pays homage to the enduring style and controls of Nikon’s distinguished “F” series of 35mm film cameras, yet features technology similar to Nikon’s professional flagship D4 D-SLR. Released alongside the similarly styled AF-S NIKKOR 50mm f/1.8G Special Edition lens, Nikon’s newest FX-format D-SLR presents a versatile and reliable option to help passionate photographers truly achieve their creative vision.


“Nikon cameras have played an important role in documenting world history for the better part of 50 years, and have earned their position as a reliable tool that pros and enthusiasts can count on. The Nikon Df represents much more than a storied legacy of cameras; it’s more about giving the user a chance to truly enjoy the experience of taking amazing images,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “The design is unwavering, and the features are the latest in Nikon imaging technology. The Df brings together the best of yesterday and today for advanced full frame photographers.”


Nikon Df DSLR Body: Black | Silver | Nikon Df DSLR w/50 f/1.8: Black | Silver


Nikon 50 f/1.8G Lens: Black



A Classically Styled, Thoroughly Modern Masterpiece


From a robust feel, to mechanical dials and finely detailed craftsmanship, the Df embodies the very best of Nikon’s photographic legacy. The classically styled camera recalls design cues such as a recognizable pentaprism and top cover, which is now constructed of durable, lightweight magnesium alloy. The top of the camera features elegant yet sophisticated mechanical controls for settings, letting users feel the tactile reassurance of adjustments, such as a familiar click stop for shutter speed adjustment. Additional dedicated dials also control ISO, exposure compensation, release mode and exposure mode, while modern controls are also easily accessible. The intuitive control layout allows for quick and confident setting adjustment, yet retains a solid operational experience that “feels like a Nikon camera.”


The Df has been designed with an emphasis on familiar intricate details made famous from previous generations, including the leather-textured top and grip, along with the body mounted shutter button with a threaded release port. The design also recalls the slenderness of the previous generation’s cameras, making this the smallest and lightest FX-format camera in Nikon’s lineup.


It isn’t all about good looks though, as this enduring design is coupled with legendary performance to create a very capable and extremely appealing FX-format offering for professionals and enthusiasts. The 16.2-megapixel FX-format CMOS sensor of the Df is inherited from Nikon’s professional flagship D-SLR, the D4. The large 36 x 23.9mm CMOS sensor is praised for its ability to produce amazing image quality in a wide variety of lighting conditions. Whether shooting landscapes, wildlife or weddings, the frames captured with the Df exhibit amazing clarity, accurate color and a broad dynamic range. In addition, Nikon’s exclusive EXPEED 3 image processing engine helps propel image quality, yielding images with a natural color and depth, all while enhancing subtle and nuanced tones.


Additionally, like the professional Nikon D4, the Df performs well in a wide variety of challenging lighting conditions with an exceptionally wide ISO range from 100 to 12,800, expandable to a staggering ISO 204,800. The combination of low noise and wide range make this an appealing camera to take on the challenges faced by photojournalists and event photographers, as well as those who enjoy the pursuit of extracting otherwise impossible images using natural light.


A Feature Set for Passionate Photographers


The Nikon Df is engineered to enhance the experience of taking photos and represents a culmination of decades of experience and feedback from photographers in the field, the studio and the sidelines. From its proven AF system to modern connectivity and legacy lens compatibility, the Df contains the century’s best photographic features for an enjoyable all-day shooting experience.


AF System: The convenience and precision of Nikon’s 39-point AF system is proof-positive of the benefits of modern technology. With 39 selectable AF points throughout the frame for precise focus, the Df also features nine cross-type sensors, and seven AF points capable of working down to f/8. Users can also choose from a variety of AF area modes to match their shooting style: 9-point, 21-point, 39-point, 39-point with 3D Tracking and Auto Area AF.


Get the shot with 2016-Pixel 3D Matrix Metering and Scene Recognition System: This Nikon system analyzes each shooting scenario and determines proper camera settings, resulting in even exposures, accurate white balance and precise AF. To capture action sports, wildlife and other fast moving subjects, the Df has a continuous burst shooting rate of up to 5.5 frames-per-second (fps).


Compose with a 3.2-inch LCD Display and Glass Pentaprism Viewfinder: Users can easily compose through the high-resolution LCD screen or the bright optical viewfinder. The LCD screen has 921K-dot resolution, making it easy for users to adjust additional settings, review images or compose using Live View. Using the glass optical viewfinder, users will enjoy 100 percent accuracy and a bright field of view. What’s more, the shooting data presented through the viewfinder has also been updated and digitized.


Connect and Share Instantly: Another modern touch allows users to connect and share their images instantly using the optional WU-1a Wireless Mobile Adapter1. By connecting to a mobile device, users can download and share images or remotely fire the camera.


Features for Creativity: Photographing dramatic monochrome or vivid landscapes is easier with Nikon’s Picture Controls, which allow for the customization of color, saturation and tone. The Df also features built-in High Dynamic Range (HDR) to combine multiple shots with enhanced tonal range, and two to five-frame auto-bracketing. For maximum control, images can also be captured in JPEG, TIFF or RAW file formats.


Support for a Storied NIKKOR Legacy: In addition to being compatible with all current AF, AF-S, DX and AF-D NIKKOR lenses, the Df is also compatible with classic Ai and non-Ai NIKKOR glass. Thanks to a new metering coupling lever located on the bayonet, the user has the ability to once again enjoy their lens collections with renewed functionality. Full-aperture metering is also supported.


Accessory System Support: The Df is compatible with Nikon’s Creative Lighting System (CLS), letting users take advantage of i-TTL exposure or fire multiple units remotely using a Speedlight commander. To remotely trigger the shutter, the camera also supports the new WR remote system, as well as the threaded AR-3 cable release, which screws in to the shutter button in the traditional style.


A Classic FX-Format Special Edition NIKKOR Prime


The new AF-S NIKKOR 50mm f/1.8G Special Edition lens is the result of classic NIKKOR styling combined with today’s optics to create the ideal focal length companion lens for the Df. The design honors original NIKKOR Ai lenses, with colors, texture, and an aluminum mounting ring that is mated to the style of the Df. This lens is ideal for everyday portraiture, landscapes and casual photography, but offers a wide aperture and seven-blade diaphragm for natural image blur and a dramatic depth of field. Despite the timeless design, the 50mm f/1.8G is created with modern AF-S design benefits to give photographers rapid response, quiet operation and excellent sharpness and clarity throughout the frame.


Price and Availability

The Nikon Df will be available in late November 2013, invoking classic Nikon silver and black color schemes. The suggested retail price (SRP) of the Df (body only) will be $2,749.95*, while the Df and 50mm f/1.8 Special Edition lens kit will have a SRP of $2,999.95*. The AF-S NIKKOR 50mm f/1.8G lens will be sold separately for a SRP of $279.95*. For an additional flair of nostalgic style, Nikon is also offering black or brown leather carrying cases, the CF-DC6B and CF-DC6S (pricing and availability to be announced).


Nikon Df DSLR Body: Black | Silver | Nikon Df DSLR w/50 f/1.8: Black | Silver | Nikon 50 f/1.8G Lens: Black


 


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Off Brand: Nikon Announces the Df
« on: November 05, 2013, 07:50:09 AM »

paul13walnut5

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Re: Off Brand: Nikon Announces the Df
« Reply #1 on: November 05, 2013, 07:53:30 AM »
I think the top half looks great, I think the bottom half looks like any other nikon. I would have loved to have seen a traditional stop down lever.

I would also loved to have seen a 'thumbs up' style rest, where the film winder would have been.

The kit lens doesn't even have an aperture ring.

In the main though, I think it's very cynical, the FMs were uncluttered, restrained almost. Simple. Essential. This looks like an EOS 50e. The lens doesn't have an aperture ring, and the spec is a bit 'old tech' but not in a funky hipster retro fixie bike way.

I'd prefer a D4 or an FM2. I think this is for folk who care more about what they look like taking photos than what their photos look like. I was a bit cynical about the OM-D and the Fuji X's but all of those cameras brought something new to the party, even if it was adorned in flares and a kipper tie.

This DF is just a crazy guy from accounts at a 70s karaoke in comparison.

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Re: Off Brand: Nikon Announces the Df
« Reply #2 on: November 05, 2013, 07:56:23 AM »
I think the top half looks great, I think the bottom half looks like any other nikon. I would have loved to have seen a traditional stop down lever.

I would also loved to have seen a 'thumbs up' style rest, where the film winder would have been.

The kit lens doesn't even have an aperture ring.

In the main though, I think it's very cynical, the FMs were uncluttered, restrained almost. Simple. Essential. This looks like an EOS 50e. The lens doesn't have an aperture ring, and the spec is a bit 'old tech' but not in a funky hipster retro fixie bike way.

I'd prefer a D4 or an FM2. I think this is for folk who care more about what they look like taking photos than what their photos look like. I was a bit cynical about the OM-D and the Fuji X's but all of those cameras brought something new to the party, even if it was adorned in flares and a kipper tie.

This DF is just a crazy guy from accounts at a 70s karaoke in comparison.

Custom dictates the first post NOT be productive . . . I for one will be selling all my gear and moving to Nikon ;D
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ajfotofilmagem

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Re: Off Brand: Nikon Announces the Df
« Reply #3 on: November 05, 2013, 08:00:13 AM »
Maybe the picture quality is wonderful (at ISO 100) :P but it is a very ugly camera. What is that black jacket below the flash shoe? WTF! :o Perhaps the all-black version is less hideous. :-X

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Re: Off Brand: Nikon Announces the Df
« Reply #4 on: November 05, 2013, 08:04:47 AM »
Anyone else think that thing looks hideous?

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Re: Off Brand: Nikon Announces the Df
« Reply #5 on: November 05, 2013, 08:10:39 AM »
Outside the issue of ugliness, I liked the specifications. I'm serious. Use a good quality and low resolution sensor is the dream of some (few people) and costs less than D4. Honestly, if canon makes a retro camera (beautiful) with the same 1DX sensor, and sells cheaper, I'd love to.
« Last Edit: November 05, 2013, 08:12:49 AM by ajfotofilmagem »

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Re: Off Brand: Nikon Announces the Df
« Reply #6 on: November 05, 2013, 08:11:04 AM »
That camera looks amazing. I love the leather strap. Mostly I am jealous Nikon gets yet another 50mm.
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Re: Off Brand: Nikon Announces the Df
« Reply #6 on: November 05, 2013, 08:11:04 AM »

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Re: Off Brand: Nikon Announces the Df
« Reply #7 on: November 05, 2013, 08:15:25 AM »
Quote
FALL IN LOVE AGAIN: NEW Df D-SLR IS UNDENIABLY A NIKON WITH LEGENDARY PERFORMANCE AND TIMELESS DESIGN

Timeless design...like the Studebaker, wide lapels, and mullets.  Timeless = dated.  What Nikon has done here is analogous to taking a modern, powerful, fuel-efficient engine, handicapping that engine with a three speed transmission...and putting it into a Subaru Brat.
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Re: Off Brand: Nikon Announces the Df
« Reply #8 on: November 05, 2013, 08:15:58 AM »
Nikon DF - 5.6 x 4.3 x 2.6" :: 710g for camera body
Canon 6D - 5.7 x 4.4 x 2.8"  :: 770g for camera body

BTW, I think they've gone overboard on the pricing - the DF is more likely to be a fashion accessory than a primary shooting tool.
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Re: Off Brand: Nikon Announces the Df
« Reply #9 on: November 05, 2013, 08:19:23 AM »
DR of only 13.1 Evs :o??? The DR fanatics are going to have a field day :P
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Re: Off Brand: Nikon Announces the Df
« Reply #10 on: November 05, 2013, 08:19:56 AM »
Nikon DF - 5.6 x 4.3 x 2.6" :: 710g for camera body
Canon 6D - 5.7 x 4.4 x 2.8"  :: 770g for camera body

BTW, I think they've gone overboard on the pricing - the DF is more likely to be a fashion accessory than a primary shooting tool.
Yeah, selling it as slim and light is an odd choice; it's barely smaller than their D600, the same size as a 6D, and double the size of the Sony offerings.

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Re: Off Brand: Nikon Announces the Df
« Reply #11 on: November 05, 2013, 08:24:02 AM »
I actually quite like the look of it, reminds me a bit of the old Nikon F2. 

Lack of video capability is a deal breaker.  Video is an essential feature for me and I just can't see myself lugging around a second camera for video. Would have liked it to have a split-prism focusing screen too.

preppyak

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Re: Off Brand: Nikon Announces the Df
« Reply #12 on: November 05, 2013, 08:25:24 AM »
Use a good quality and low resolution sensor is the dream of some (few people) and costs less than D4. Honestly, if canon makes a retro camera (beautiful) with the same 1DX sensor, and sells cheaper, I'd love to.
Yeah, for Canon it would make sense, as the 1DX sensor does even better in low light than the 5dIII/6D sensors, both by DXO numbers and field tests. The D4 on the other hand is fairly similar to the D600 sensor; by the numbers its identical to it. Not sure you can charge a premium for that.

Its definitely really hard when the A7R comes in with an equally strong sensor at 2/3rd's the price

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Re: Off Brand: Nikon Announces the Df
« Reply #12 on: November 05, 2013, 08:25:24 AM »

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Re: Off Brand: Nikon Announces the Df
« Reply #13 on: November 05, 2013, 08:33:31 AM »
"Hipsters are gonna hip."

I havent racked up too many posts yet, but I've been lurking here for a while. It seems like a recurring criticism of Canon is their inability or hesitancy to do something new and innovative, and instead just rehash old designs. If one were to believe that, this Df looks an awfully lot like a camera Canon could have made. There is virtually no new technology or features here. Instead, they are rehashing tried-and-true specs of their D4 sensor while hitting on the sensibilities of older film shooters.

All that said, I could see this selling well, as their marketing pitch so far seems to be pretty effective. That price seems a bit high for what the camera is, though. I guess all those knobs and levels raise manufacturing costs.
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preppyak

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Re: Off Brand: Nikon Announces the Df
« Reply #14 on: November 05, 2013, 08:36:44 AM »
Oh, can we also put to bed the "take away video and make the camera cheaper!" arguments for good now. Here's a stills camera aimed at photographers at the expense of videographers, and its 50% more expensive than their more mass-market D600/D610. It's gonna double the street price of the 6D, which is the same size and has video.

No video makes it more niche, which makes it more expensive

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Re: Off Brand: Nikon Announces the Df
« Reply #14 on: November 05, 2013, 08:36:44 AM »