Perhaps the comment above is on the Mark, that this camera is aimed at the consumer market and not meant for the enthusiast market.
That's what I'm thinking. The point-and-shoot market is withering away, and with it, the revenue that drives development of the DSLR line. As camera phones continue to improve in quality and saturate the market, Canon might be looking to position consumer-level mirrorless cameras as the new point-and-shoot equivalent. The image quality easily beats camera phones (for now), and interchangeable lenses will make consumers feel a clear separation between phone and camera.
For enthusiasts and pros, this might seem disappointing, but if this is actually the strategy, we should all hope it's wildly successful -- for the sake of funding new technology in DSLRs (and maybe someday, pro-level mirrorless).