It's not that there's a problem with the camera - I think many people would consider owning one. But the pricing is wrong. It's the same price as the D800. And for most purposes the D800 is a better camera. Not sure how it is going sale-wise. They need to drop the price to around $2k or do a quick revision and add the D800 sensor and some better manual focusing aids - eg focus peaking, split prism etc.I don't buy cameras as a fashion statement, but as tools to get a job done. There seems to be little need for the DF in that regard, its for those with lots of money to burn that want a toy to show off..
Logically, I agree, which is why I feel nearly everyone will choose a D800 over a DF at the same price. But if I'm choosing between two essentially identical things, I'll go with the better looking one every time. I'm happy to give Nikon some credit for having the guts to produce soemthing that isn't a generic black lump.