+1 for dumb fault (for expecting anything other than one describes, sometimes, you have to swing at the ball either way
+1 for done well with Adorama
I'm actually of the opinion that I like vendors/manufacturers that engage in a public forum; it takes guts because you run the risk of taking flak, even if nothing is wrong. (TWM Performance, for example, won't reply even when they are a sponsor
-- some people take every chance to mention that fact
I've seen tech-support reply to bad reviews (in comments) on Amazon trying to rectify technical problems.
In the end, nothing and no company will be distinct except for how it treats it's customers.