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Author Topic: Canon EF 24-70 f/4L IS $899  (Read 3187 times)

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Canon EF 24-70 f/4L IS $899
« on: December 19, 2013, 09:38:38 PM »

From Adorama

Adorama is selling the Canon EF 24-70 f/4L IS for $899 after an instant rebate as well as the $300 mail-in rebate from Canon. You must begin the checkout process to see the price of $1199 before the $300 mail-in rebate.


You can read our review of the lens here. For $899, I think this lens is a steal. I have one of these currently on my travels through Central and South America for its light weight, small size and macro in an emergency ability. I think it’s a great value lens when it doesn’t cost $1499!


Canon EF 24-70 f/4L IS $899 via Adorama


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« Last Edit: December 19, 2013, 09:47:45 PM by Canon Rumors »
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Canon EF 24-70 f/4L IS $899
« on: December 19, 2013, 09:38:38 PM »

LetTheRightLensIn

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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #1 on: December 19, 2013, 09:46:40 PM »
wow, now that puts the sigma totally out of business

LetTheRightLensIn

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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #2 on: December 19, 2013, 09:49:05 PM »
Actually I'm not so sure the deal is $899. I think it's just one $300 rebate, no?
 

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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #3 on: December 19, 2013, 09:59:50 PM »
Actually I'm not so sure the deal is $899. I think it's just one $300 rebate, no?

It's $1199 at checkout, plus a $300 mail in rebate. It's currently selling for $1399 elsewhere before the rebate.
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digito

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Re: Canon EF 24-70 f/4L IS $899
« Reply #4 on: December 20, 2013, 03:50:19 AM »
it says nothing. do i need to check out with an ae reward card?

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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #5 on: December 20, 2013, 04:10:05 AM »
wow, now that puts the sigma totally out of business

Not so sure about that...

I know this has been debated ad nauseam, but the 24-70 f4 is such a joke at its normal price-point. If the Canon was $800 MSRP (no 8-12 week rebate hassle) then yes, it might put the hurt on this new Sigma. However, at the end of the day it's still a general purpose lens aimed at enthusiasts, and that market gets more utility from extra reach than a mild sharpness bump. Extra 71-105mm FTW.
« Last Edit: December 20, 2013, 04:25:56 AM by CarlMillerPhoto »
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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #6 on: December 20, 2013, 07:41:41 AM »

 However, at the end of the day it's still a general purpose lens aimed at enthusiasts,
 

I don't think so. I know a few highly successful pros who have moved to this lens.

Current price point is hardly 'amateur'. Here in the UK where we have to pay virtually the same in £ as the States do in $ the RRP is only slightly higher than that of the 24-105, but the latter is sold way below this now. I guess the 24-70 IS will continue to come down over time.

The thing that puzzles me about this lens is the really poor reviews that it has had in some, but not all, areas. Roger at Lens Rentals did find many more element adjustments than other lenses, so it would appear that the lens has a complicated element set up. I wonder if many of the early copies were not optimised.

At a sensible price point I would highly recommend this lens. It is close to the 24-70 II (photozone) and better than the 24-105, substantially so towards the corners.




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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #6 on: December 20, 2013, 07:41:41 AM »

jrbdmb

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Re: Canon EF 24-70 f/4L IS $899
« Reply #7 on: December 20, 2013, 08:23:48 AM »
If $899 became the permanent street price (and I'll be nice and include the rebate), then this lens would have a reason to exist, esp. because of the macro capability.

At its current $1499 MSRP or $1099 after rebate everyone else is selling it for, it's a no-brainer to get the Tamron 24-70 VC and get an extra stop of light, or save a bundle and get a white box 24-105L.

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Re: Canon EF 24-70 f/4L IS $899
« Reply #8 on: December 20, 2013, 12:36:21 PM »
Bought it last time from Adorama when it was 879$ (1179 + 300 mail in rebate). I really like it but would not have bought it for 1499$. The Macro mode is not too bad, but I agree that a 100 f/2.8 L is better, but when you are traveling, it is nice to have it.
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Re: Canon EF 24-70 f/4L IS $899
« Reply #9 on: December 20, 2013, 01:19:39 PM »
I'm thinking seriously about one for product photography.  The near macro means close up will be sharp, and the zoom will be handy.  I have the f/2.8.
 
This means I'd sell my 40D and 15-85 and use FF for products, probably a 6D.  Since I use live view for products I've been thinking I'd wait for a dual pixel version.  The 70D will not be wide enough for me with a 24-70.

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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #10 on: December 20, 2013, 03:09:07 PM »
Actually I'm not so sure the deal is $899. I think it's just one $300 rebate, no?

It's $1199 at checkout, plus a $300 mail in rebate. It's currently selling for $1399 elsewhere before the rebate.

I wonder if it's not a mistake in their system as the main page says $1499-$300 mail in rebate=$1199 final price after mail rebate (not $1499-$300sale-$300 mail in rebate). And it first appears in the cart as $1499 with rebate available. I do see now that if you go to final checkout that the main price suddenly drops to $1199 though, sort of like someone accidentally entered the post mail in rebate price to the system. Maybe they meant this to happen, but I wouldn't be surprised if they catch it soon, so if you want it I'd jump on it ASAP. $899 is a heck of a price for it.


LetTheRightLensIn

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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #11 on: December 20, 2013, 03:15:13 PM »
wow, now that puts the sigma totally out of business

Not so sure about that...

I know this has been debated ad nauseam, but the 24-70 f4 is such a joke at its normal price-point. If the Canon was $800 MSRP (no 8-12 week rebate hassle) then yes, it might put the hurt on this new Sigma. However, at the end of the day it's still a general purpose lens aimed at enthusiasts, and that market gets more utility from extra reach than a mild sharpness bump. Extra 71-105mm FTW.

I don't know about that all. If they don't care about sharpness why not just get the 24-105L for $600 then??? In that case 24-105L FTW. Same range, smaller, lighter, hundreds less for the lens itself plus it uses less expensive filters too.

And if they do care about it why the heck not the 24-70 f/4 IS for the same price as the sigma, $899 both (plus the Canon uses less expensive, smaller filters)??? Also, it's regularly dipped to just $125 more than the Sigma quite a few times so why not just wait a little and spend $125 more? And wouldn't the enthusiast prefer that the 24-70 f/4 IS is so much smaller and lighter than the sigma? Maybe even that is has the macro thing?

It delivers a sharper 24mm than the old pro 24-70 2.8 original or the old 24 2.8 prime so it's not like some little enthusiast whatever, as you make it sound.

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Re: Canon EF 24-70 f/4L IS $899
« Reply #12 on: December 20, 2013, 04:20:36 PM »
I paid $1100 for a white boxed version of this lens a few months back and couldn't be happier. I wanted sharp and minimal distortion at 24, and it delivers (much better than 24-105 here). I wanted small and light, with IS and it delivers. Exactly what I wanted in a 24-XX lens, don't need f2.8 in that range either. Great for enviro portraits, event work, studio. Plenty of use for it!

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Re: Canon EF 24-70 f/4L IS $899
« Reply #12 on: December 20, 2013, 04:20:36 PM »

CarlMillerPhoto

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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #13 on: December 21, 2013, 04:30:38 AM »
I don't know about that all. If they don't care about sharpness why not just get the 24-105L for $600 then??? In that case 24-105L FTW. Same range, smaller, lighter, hundreds less for the lens itself plus it uses less expensive filters too.
They do get the 24-105L. I never said that lens wasn't competition for the Sigma 24-105. But if we're talking about other lenses now, why don't we add in the Tamron 24-70 2.8 VC. All three of these are cheaper than the Canon 24-70 f4, yet offer greater utility. I think you helped make my point.

And if they do care about it why the heck not the 24-70 f/4 IS for the same price as the sigma, $899 both (plus the Canon uses less expensive, smaller filters). Also, it's regularly dipped to just $125 more than the Sigma quite a few times so why not just wait a little and spend $125 more?
So "pay more money now, so you can pay less money on filters later" is your argument?

And wouldn't the enthusiast prefer that the 24-70 f/4 IS is so much smaller and lighter than the sigma?
Only the most feeble armed would trade 71-105mm just to save a couple hundred grams in weight.

Maybe even that is has the macro thing?
True, enthusiasts probably want that.

It delivers a sharper 24mm than the old pro 24-70 2.8 original or the old 24 2.8 prime so it's not like some little enthusiast whatever, as you make it sound.
But it is. Pros are using the 24-70mm 2.8 II, 24mm 1.4, and the 24mm TS-E. The rest who aren't sharpness obsessed are happy with their 24-105L, or realize the Tamron is worth going third-party since it's the only 2.8 in the range with stabilization.

I'm not saying the 24-70 f4L is a bad lens, I'm just saying in the wider context of its price and competition it's a complete waste of money. And, it's usually only enthusiasts who waste their money (and a handful of confused pros...now there's an oxymoron).
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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #14 on: December 22, 2013, 03:48:59 PM »
I don't know about that all. If they don't care about sharpness why not just get the 24-105L for $600 then??? In that case 24-105L FTW. Same range, smaller, lighter, hundreds less for the lens itself plus it uses less expensive filters too.
They do get the 24-105L. I never said that lens wasn't competition for the Sigma 24-105. But if we're talking about other lenses now, why don't we add in the Tamron 24-70 2.8 VC. All three of these are cheaper than the Canon 24-70 f4, yet offer greater utility. I think you helped make my point.

I haven't seen the Tamron regularly hit $1025 or less other than some unknown import dealers on ebay though.
It is much larger and heavier, although some might not care at all.

Quote
And if they do care about it why the heck not the 24-70 f/4 IS for the same price as the sigma, $899 both (plus the Canon uses less expensive, smaller filters). Also, it's regularly dipped to just $125 more than the Sigma quite a few times so why not just wait a little and spend $125 more?
So "pay more money now, so you can pay less money on filters later" is your argument?

Pay only a slightly more now $125 extra - savings from filters = less than $125 more than the sigma (which is not as good at 24mm for landscapes, from what evidence I've seen, it peaks more in the center range, where it's always been easier to find top quality for FF). And again it's way more compact andhas some macro ability.

Quote
And wouldn't the enthusiast prefer that the 24-70 f/4 IS is so much smaller and lighter than the sigma?
Only the most feeble armed would trade 71-105mm just to save a couple hundred grams in weight.

I don't know about that at all. And don't forget that it seems like the 24-70 IS delivers better 24mm landscape quality and that was always the trickiest thing to get out of a zoom on FF (even the older 24mm primes aren't great in that regard).

Quote
I'm not saying the 24-70 f4L is a bad lens, I'm just saying in the wider context of its price and competition it's a complete waste of money. And, it's usually only enthusiasts who waste their money (and a handful of confused pros...now there's an oxymoron).

IMO the 24-105 sigma is the complete waste of money, if any of them are. You can get the 24-70 f/4 righ tnow for the exact same price (less considering filters) and it delivers a better 24mm (and if you don't care about that or stuff like that then just save some hundreds and get the 24-105), the holy grail of zooms on FF, likely has better IS, and it is MUCH smaller and lighter (again the 24-105 sigma is larger and heaver than the 24-70 II f/2.8). I still need to see more sigma samples, but stopped down landscape shooting I haven't seen samples that look any better than from the cheaper canon 24-105. I'd rather have a 24mm that really delivers for all those stopped down travel scenics than and extra 30mm at the long end, whch likely won't do it anyway and from which I'd get much better IQ and more range from a 70-300L or the same (if not better IQ) from a tamron 70-300 vc.

Anyway I don't think we are going to agree.


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Re: Deal: Canon EF 24-70 f/4L IS $899
« Reply #14 on: December 22, 2013, 03:48:59 PM »