Even though this is just CR1, it is typical of the Canon trend of targeting wannabee movie-makers, instead of concentrating on serious photographers.What if they didn't? What if canon removed video features from their cameras and produced stills only cameras?
For one thing, look at how much simpler the controls would be. You would no longer have a movie button on the back of the camera and there would no longer be a movie stop on the mode dial.... This would make using the camera so much easier to use that it staggers the mind!
You would not have live view, because that feature is only good for video. Real photographers ALWAYS shoot looking through the viewfinder. I, for one, enjoy lying in the muck and ooze when I take low level pictures in the swamp....
The real advantage is price, get rid of all those video features and you could reduce the price.... Even though sales would plummet because the vast bulk of consumers want video features and would not buy a camera without it, I am sure that the remaining fraction of a percent would remain loyal to Canon, and that even though Canon would loose all manufacturing economies of scale, they would be willing to reduce camera prices even though their cost per unit tripled and their production facilities are now lying deserted.....and I am sure that Canon shareholders would support such a move and rally behind the management team that reduced the worth of their shares from billions of dollars to pennies....
IT IS NOT GOING TO HAPPEN!
This is so accurate - for a supporting example, look at Nikon's Df. A "stills-only" camera that somehow manages to be the same price as a common discount on the 5D 3... and the same price as a D800, both of which are known for great image quality and
good video. I'm sure Nikon could have made the Df cheaper, but the fact that they didn't gives us a good idea of what Canon could do too. It wouldn't be our dream stills-only DR/high ISO monster for $800.
I am not advocating that Canon goes the route that Don Haines suggests above (and Nikon did with the Df), but rather that they stop trying to make DSLR's into movie cameras that can also do stills photography. If I should actually make a suggestion, then it would be that Canon introduce a seriously cheaper movie camera that utilises EF lenses - kind of like BlackMagic does for Micro-4/3, only better.
I really like that idea - imagine what Canon could do with an EF-mount camcorder using the 70D's sensor! It wouldn't have all the pro-style inputs and outputs of the C series, but it could definitely have clean HDMI out (look at the Vixia mini X recently announced, clean HDMI is available on it). Filmmakers have been using dSLRs for the video quality, not necessarily their ease of use, so making something that caters to the video people while cutting out the stills portion of the camera is a completely valid idea. If you think about the hardware necessary to produce stills versus videos, it's actually substantially more cost-effective to cut out the stills portion, which involves viewfinder, phase-detect AF system, mode dial and accompanying surfaces, all the RAW processing capabilities... you get the idea.
I agree, it would be completely disappointing to find that Canon went the route of the 70D's DPAF and allowed the hybrid viewfinder to be used only for video shooting. The question is whether they go the route of some of the old Sony cameras, and divert the viewfinder view from the mirror to a separate screen, or the Fuji X-Pro 1's route and make the EVF capable of overlaying the viewfinder as well as taking over entirely.