If I’m reading this correctly, if the aperture follows the curvature of the glass you end up by saving some space ...
Yup. Presumably for pancake lenses.
I agree, this is the first thing I thought when I read this item, and probably something on the mirrorless side of things.
5D3, 5D2, Sony α6000, G16 | EF: SY14/2.8, V20/3.5, 28/2.8 IS, Ʃ35/1.4, 50/1.8, 50/1.8 STM, Ʃ50/1.4 EX, 100/2.8L IS Macro, 16-35/4L IS, 24-105/4L IS, 70-200/2.8L IS II, 1.4x II, 2.0x III, T28-300 VC PZD, 70-300L IS, Ʃ150-600 OS HSM S | E: SY12/2, 35/1.8 OSS, 16-70 ZA OSS, 55-210 OSS, SY300/6.3 ED UMC