July 30, 2014, 12:23:35 AM

Author Topic: Sigma 50mm f/1.4 Art Price leaked  (Read 23446 times)

ahsanford

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Sigma 50mm f/1.4 Art Price leaked
« on: February 06, 2014, 03:10:24 PM »

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Sigma 50mm f/1.4 Art Price leaked
« on: February 06, 2014, 03:10:24 PM »

Nuthatch

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #1 on: February 06, 2014, 03:55:02 PM »
I'll give my 35L an extra hug today and move on...

giltaminphotography

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #2 on: February 06, 2014, 04:01:14 PM »
The price is not to bad considering the 50L goes for 1600 and I think the 50L is nothing special. If the 50 performs like the sigma 35 art I think its worth it. I've been waiting so long for a good 50 to come out.

Albi86

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #3 on: February 06, 2014, 04:12:24 PM »
More expensive than I was thinking.

It's going to kill the Nikon 58mm price/quality wise but it must be really close to the Otus to make a compelling choice. The 35mm came in another market and at another price.

The canon is not so much about optical performance but rather about the optical rendering at f/1.2.

I guess Sigma is (understandably) trying to capitalize the recent recognition gained with the 35mm.

Arctic Photo

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #4 on: February 06, 2014, 04:31:24 PM »
If it's true then they got too greedy too early.

On the other hand, I don't know the price difference between the Aussie and the U.S. markets. For example, the U.S. prices are about 30-35% lower than where I live. The 50L is about 2300 dollars where I live.

ahsanford

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #5 on: February 06, 2014, 04:47:55 PM »
The price is not to bad considering the 50L goes for 1600 and I think the 50L is nothing special. If the 50 performs like the sigma 35 art I think its worth it. I've been waiting so long for a good 50 to come out.

I must say that I am surprised a bit (if this turns out to be the US price). 

The 35 Art, at $899 at launch, was in the very sweet price point between the venerable $300-500 non-L primes (before the IS refreshes) and the $1400+ 35 F/1.4L.  By many metrics & opinions (though not all), the Sigma 35 Art outpunched Canon and Nikon's 35 highest (1st party) 35mm prime lenses at a significantly lower price.  Further, the build quality of that lens (though it is still relatively young in terms of actual years in service) has been quite good.  This lens was so well received that it singlehandedly changed a lot of people's minds about Sigma as a designer and manufacturer of lenses.

Then came the 18-35 F/1.8 for EF-S mount.  I'm a FF shooter now, but I understand that this lens was also quite good.  And, for an industry first lens like this, the price tag of $799 was altogether shocking.  One might argue there was a limit to how much you can reasonably charge for an APS-C mount lens as Canon themselves doesn't get much pricier than this with an EF-S mount lens (I want to say the 17-55 F/2.8 IS was price dropped to $900 or so late last year), but value is value, and this lens was a very good offering.

Then came more info on the USB lens calibration tool, the inexpensive mount conversion service, etc. and it was clear that Sigma was trying to grow their business with pros and enthusiasts.  They were thinking down the road rather than just what lens they'd price-undercut next.  Good for them, and good for us, I say.

So it surprises me to see -- if $1300 US is indeed going to be the asking price -- that Sigma is charging this much.  Rather than being the 'sensibly priced high performance lens' like the two examples above, it appears that the Sigma must believe some combination of the list below is true:

  • The lens is truly that good, and can go punch for punch with Canon's 50 F/1.2L or possibly get near the Zeiss Otus.
  • Enough pros are fed up with the lack of sharpness of the 50/1.2L (yes, yes:  there's much more to the 50L than sharpness...) that they demand a better pro offering
  • Their performances of late (see above) no longer require a lowered price point to entice buyers -- Sigma innovation / design / quality coals are hot of late and you will now pay for said hotness
  • There's simply a ton of glass in there and it's not as cheap a design as the 35 Art or 18-35 F/1.8

I'm curious to see where this lands.  I would have guessed that Sigma would come in around $799-$899 in this space.  To think they'd come in so high despite full-well knowing Canon has a brand spanking new 50 F/something IS coming down the pike is a surprise.

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drjlo

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #6 on: February 06, 2014, 04:50:22 PM »
If it's true then they got too greedy too early.

Agree x 1000  :-[

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #6 on: February 06, 2014, 04:50:22 PM »

ahsanford

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #7 on: February 06, 2014, 04:56:01 PM »
If it's true then they got too greedy too early.

Agree x 1000  :-[

Or this lens could be that good...  I await the testing and reviews from the experts.  I need a new 50 prime, and as much I think I'm getting Canon's yet-to-be-announced IS refresh of the 50 F/1.4 for IS and size/weight reasons, I would consider a pickle jar of a 50 prime if it was truly that good.

- A

lol

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #8 on: February 06, 2014, 05:07:59 PM »
They apparently are gunning at Otus level: http://www.imaging-resource.com/news/2014/01/08/sigma-50mm-f-1.4-art-targets-zeiss-otus-ignores-canon-l-nikon-glass

Sigma themselves also mention their goal of a lot of optical corrections: http://www.sigma-photo.co.jp/english/new/new_topic.php?id=408

Of course, the price and quality are still unknown to us.
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rs

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #9 on: February 06, 2014, 05:08:45 PM »
It does say 'Pricing listed is anticipated only, where final price and ETA are to be announced'. This is nothing more than a placeholder to allow people to place preorders with them.
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Eldar

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #10 on: February 06, 2014, 05:09:47 PM »
If it's true then they got too greedy too early.

Agree x 1000  :-[

Or this lens could be that good...  I await the testing and reviews from the experts.  I need a new 50 prime, and as much I think I'm getting Canon's yet-to-be-announced IS refresh of the 50 F/1.4 for IS and size/weight reasons, I would consider a pickle jar of a 50 prime if it was truly that good.

- A
This may be good news for those who want a real top performer. Sigma claimed they are aiming for the Otus. To price it in L-series territory may indicate that they have something great to show us.
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sdsr

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #11 on: February 06, 2014, 05:21:56 PM »
If it's true then they got too greedy too early.

On the other hand, I don't know the price difference between the Aussie and the U.S. markets. For example, the U.S. prices are about 30-35% lower than where I live. The 50L is about 2300 dollars where I live.

Perhaps they're encouraged by the $999 charged for the new Sony/Zeiss 55mm 1.8!

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #12 on: February 06, 2014, 05:42:37 PM »
I welcome that price, it might be much less copy variation, higher tolerance, actual precise AF and superb optical quality. It might even be both sharp and nice bokeh.

Put me down for one  :D
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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #12 on: February 06, 2014, 05:42:37 PM »

ahsanford

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #13 on: February 06, 2014, 05:50:52 PM »
I welcome that price, it might be much less copy variation, higher tolerance, actual precise AF and superb optical quality. It might even be both sharp and nice bokeh.

Put me down for one  :D

I'm just wondering how many pros who use an auto-focusing 50mm prime are still using the ancient Canon 50 F/1.4 (not-quite-modern-)USM as they just don't have a sharper / more reliable AF lens to shoot with.

Those folks will gladly pay $1300 for this lens (if that is the price).  I just don't know how many are out there.

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Normalnorm

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #14 on: February 06, 2014, 06:05:29 PM »
As this is a rumor only we may be getting well ahead of ourselves.

Sigma has a good record of late of delivering outstanding lenses in its Art line. As others have noted, if it is as good as we hope it should be able to command a high price.

The fact that Sigma is burdened with a history of budget pricers lenses is what is hurting it at the moment. They want to occupy the space that Zeiss now inhabits as they have seen that solid construction and superb optics are able to command a loyal base of eager buyers.

If the lens is good why don't we accord them the respect they have earned by paying a price that reflects the quality they have put into the product?

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Re: Sigma 50mm f/1.4 Art Price leaked
« Reply #14 on: February 06, 2014, 06:05:29 PM »