too many people do not understand what this is and how it works. Part of that is the designer's fault - he sprew hyperbole
NO this is not a camera, per se; but the image capture portion of a computer software based imaging system.
What this does is take a very small (less than 1 MP) image on the microlens surface and each large sensor/lens divides that up into (the estimate I have heard most often is 11) microlenses each of which has a different micro-length
NO, there is no light field; that is just a hype way of explaining the number of different focuses
each focus is at F 2.0 Depth of Field so at very long lens images there are gaps in the focus at close range (areas that don't match any of the pixel/focus pairs)
The full image can only be viewed via their site (and how much do you want to bet that will go subscription) or, in theory on a Macintosh running OS X 10.6 or above and their software (and even then some things will require using their site
posting the image/grid requires linking from their site; they already have a facebook link, as all the software to display the image is proprietary on their site
since there is no single image, ever; only the grid / matrix of images you can't do any manipulation on them except at their site / what they offer
There is NO WAY to print a picture because there is no picture; just that grid / matrix
Because all the work is done by the microlenses, there is no way to have any real camera use this technology - you either get a microlens that is always at the same focus as it's neighbors for a 18 MP (for example) image or the varied microlens sheet in front of your sensor for a 1 MP grid / matrix
He also confuses the notion of having the information of the direction of light - understand that the purpose of a lens is to have only 1 direction from the front surface to the sensor thereby having the whole picture in focus (if such a thing were possible, all you would get is a colorful blur, chromatic aberration is what comes of different directions in the light / image from the lens to the sensor). It would be possible to make 3D out of this the same way hollywood does in the movies - by calculation based on where in the grid an item is in focus which would give you an idea of distance
This is vastly overhyped and some of that is outright false or misleading - what this is is a camera-toy for little high school (and pre-high school) to use for facebook; you know, the ones who post their status every two minutes; lots of music you can't stop, horrid assault-to-the-senses color scheme, and thousands of nearly identical pictures, thousands of "friends" most of whom they could not possibly have ever met
That is their market and this thing will compete with smartphones as the camera / gimmick of choice
NO this isn't a technology as much as an application of technology. NO you can't add it to any existing system of photography. NO, you really wouldn't want to (less than 1 MP?)
