The more I think about this camera, I can't help but wonder...
Is it really just a toy for the dilettantes?
Who pays $800 + (the EVF toy, lens hood, etc. don't forget) for a point & shoot camera in a vanishing market segment?
It's small enough to be "not a DSLR," yet it's not really small enough to put in a pocket (like my venerable S95).
I don't see anyone buying this as a sole camera. It has to be a second camera, and it really only makes sense as a second to the FF DSLR models. Everything in the APS-C realm (Canon's anyway) will perform rings around it.
Since it doesn't really fit into any Canon "system," it has to compete directly with similar products being produced by Sony, etc. The EOS-M at least had a system connection and relation. I don't see it doing well against similar, perhaps more innovative products.
As usual, I have more questions than answers. Perhaps over the next few months reliable reviews will start being published and the true pedigree of this camera will emerge.