... If Zeiss only exists in a leased name only then what's the hype all about. It's just another company trying to cash in on a former good name. My guess is we're all looking for the nostalgia in a new digital world. Reminds me of all the products being marketed today with names such as Polaroid and Bell & Howell.
I think you should read a bit of what Zeiss is. It is clearly not ".. a leased name". To begin with, they have 24.000 employees, of which 10.000 sits in Germany. I doubt they are all counting money and printing brochures ...
The hype is that Zeiss has produced world leading optical products for decades and they continue to do so. The Otus receives all its praise, because it is That good.
1DXII, 5DIV, 5DSR, 8-15/4L, 11-24/4L, 16-35/2.8L III, 24-70/28L II, 70-200/2.8L IS II, 100-400/4.5-5.6L IS II, 200-400/4L IS 1.4x, 17/3.5L TS-E, 24/4L TS-E, 35/1.4L II, 100/2.8L IS Macro, 300/2.8L IS II, 600/4L IS II, Zeiss: 15/2.8, 35/1.4, 55/1.4 Otus, 85/1.4 Otus, Profoto B1