TechRadar's report is reliable as ever.
If the 1DIV and 1Ds3 didn't exist would we be marveling over this camera?
They need to check Canon's site before they write rubbish, the 1Ds3 is now in the archives section - meaning it is an EX Camera - note the term 'EX'.
I'll stick the my usual channels for opinions, much more accurate and reliable!
It's just a turn of phrase. He's commenting on the fact that Canon shooters have been used to shooting with these two options for years now. The new offering, the replacement offering, smashes the two together and arguably (the one the author is making) doesn't do much else to advance the lines. It doesn't realy exceed either of the original specs that distinguish the previously lines. i.e. slight increase in fps but loss of reach due to crop over the 1D4 and slight decrease in resolution characteristic over the 1Ds3 when nearly everyone expected a sizeable jump.