December 20, 2014, 06:22:21 PM

Poll

How much will the new EF 800 f/5.6L IS II cost?

US$ 12,000 - US$ 13,290
US$ 13,290 - US$ 14,000
US$ 14,000 - US$ 15,000
US$ 15,000 - US$ 16,000
US$ 16,000 - US$ 17,000
US$ 17,000 - US$ 18,000
US$ 19,000 - US$ 20,000
US$ 20,000 - US$ 21,000
More than US$ 21,000

Author Topic: How much will the new EF 800 f/5.6L IS II cost?  (Read 2147 times)

expatinasia

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How much will the new EF 800 f/5.6L IS II cost?
« on: March 16, 2014, 01:04:20 AM »
Today, the Canon EF 800 f/5.6L IS costs US$ 13,289 if you buy it from B&H. If a new version did come out, as a CR1 is reporting here: http://www.canonrumors.com/forum/index.php?topic=20042.0 how much do you think it would cost?
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How much will the new EF 800 f/5.6L IS II cost?
« on: March 16, 2014, 01:04:20 AM »

neuroanatomist

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #1 on: March 16, 2014, 08:46:29 AM »
A lot.
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BL

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #2 on: March 16, 2014, 02:59:08 PM »
Are you familiar with that old adage:

"If you have to ask how much it costs..."
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Steve

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #3 on: March 16, 2014, 04:06:35 PM »
How much for the Nikon 800?  Probably that much +10% Canon premium

expatinasia

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #4 on: March 16, 2014, 09:22:20 PM »
How much for the Nikon 800?  Probably that much +10% Canon premium

The Nikon AF-S NIKKOR 800mm f/5.6E FL ED VR Lens is $17,896.95 at B&H. And the most recent customer review of the lens reads: "I use it for landscape and wildlife. Nikon case and overall quality is excellent. The soft lens cap is the worst I have ever seen in 50 years of experience. It is hard to work with and does not seal well. I have replaced mine with a shower cap that is far superior in terms of cost, ease of use and effectiveness."

So don't throw away those unused shower caps, you just never know when they may come in handy!!

Wonder who voted over US$ 21,000!! And I wonder how much over he or she thinks it is going to cost!  :o
« Last Edit: March 16, 2014, 09:27:27 PM by expatinasia »
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mackguyver

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #5 on: March 17, 2014, 10:58:20 AM »
If you have to ask...

expatinasia

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #6 on: March 17, 2014, 08:20:36 PM »
Well now there are two votes over US$ 21,000. Wonder if I should have added more options?!
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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #6 on: March 17, 2014, 08:20:36 PM »

9VIII

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #7 on: March 18, 2014, 01:05:06 AM »
I voted for the lower end of the spectrum.

I think Nikon is charging more than Canon will.
It's their first lens using fluorite (a big lens at that), where Canon has been making the stuff for decades and is already using it in every big white they make. Economy of scale alone dictates Canon will be able to put out the same product for less. Actually I wouldn't be surprised if overall production for big lenses just goes smoother at Canon, they certainly have been getting a lot of experience doing that sort of thing lately. Canon can probably expect to sell a lot more as well.
Nikon also included a TC (normally a $500 value) and charge an arm and a leg for a carbon fiber hood.

I would be surprised if the (street) price for the 800MkII is over $15,000. With a built in TC all bets are off though.
« Last Edit: March 18, 2014, 01:09:26 AM by 9VIII »
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Eldar

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #8 on: March 18, 2014, 03:19:15 AM »
To justify its existens it has to be sufficiently better than the 600 f4L IS II w. 1.4xIII extender. That requires a hell of a lens and it will most certainly be expensive. I can't see why Canon shouldn't try the same pricelevel as Nikon, or maybe even a bit above. If it sell, they have excellent margins. If not, they can reduce the price and still get a healthy return on investment.
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neuroanatomist

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #9 on: March 18, 2014, 09:00:34 AM »
It's their first lens using fluorite (a big lens at that), where Canon has been making the stuff for decades and is already using it in every big white they make. Economy of scale alone dictates Canon will be able to put out the same product for less. Actually I wouldn't be surprised if overall production for big lenses just goes smoother at Canon, they certainly have been getting a lot of experience doing that sort of thing lately.

Canon should be able to make the product for less...but that doesn't mean they'll sell it for less.  MAking it cheaper and selling it for more means higher profit...and that's what Canon is after.  They'll sell it for what the market will bear, and given the reputation of Canon's supertele lenses (and the white paint), it's likely they can sell it just fine for a higher price than the Nikon 800/5.6.

Nikon also included a TC (normally a $500 value) and charge an arm and a leg for a carbon fiber hood.

The Canon supertele hoods are also carbon fiber, and I could buy a 70-200mm f/4L for the cost of a replacement hood for my 600 II.
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expatinasia

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #10 on: March 18, 2014, 09:10:26 AM »
To justify its existens it has to be sufficiently better than the 600 f4L IS II w. 1.4xIII extender. That requires a hell of a lens and it will most certainly be expensive. I can't see why Canon shouldn't try the same pricelevel as Nikon, or maybe even a bit above. If it sell, they have excellent margins. If not, they can reduce the price and still get a healthy return on investment.

I guess it all depends on the supply demand ratio. How many do you sell when it is US$ 21,000+ and how many do you sell at US$ 17,000 etc.

The Canon lens today is US$ 13,289. Would they really be able to increase the price by over US$ 5,000 or more?

How did the prices change when the 300, 400 and 600 Mark IIs were launched? How much more were they when they came out compared to the Mark Is?
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neuroanatomist

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #11 on: March 18, 2014, 09:49:12 AM »
How did the prices change when the 300, 400 and 600 Mark IIs were launched? How much more were they when they came out compared to the Mark Is?

The MkII versions of the 300, 400, 500 and 600mm supertele lenses launched at price increases of 40-50% over their predecessors.  An equivalent increase would put the 800/5.6 II at ~$19,000, give or take a few hundred. 
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mackguyver

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #12 on: March 18, 2014, 09:51:05 AM »
How did the prices change when the 300, 400 and 600 Mark IIs were launched? How much more were they when they came out compared to the Mark Is?

The MkII versions of the 300, 400, 500 and 600mm supertele lenses launched at price increases of 40-50% over their predecessors.  An equivalent increase would put the 800/5.6 II at ~$19,000, give or take a few hundred.
That would line up pretty well with the Nikon, but will Canon throw in a custom extender :)

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #12 on: March 18, 2014, 09:51:05 AM »

9VIII

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #13 on: March 18, 2014, 10:09:01 AM »
Canon should be able to make the product for less...but that doesn't mean they'll sell it for less.  MAking it cheaper and selling it for more means higher profit...and that's what Canon is after.  They'll sell it for what the market will bear, and given the reputation of Canon's supertele lenses (and the white paint), it's likely they can sell it just fine for a higher price than the Nikon 800/5.6.

I guess I'm counting on Canon's comfortability as market leader to influence their pricing. If they're going to charge the same I would expect Canon to deliver a superior product (IQ), if it's not distinctly superior selling at a discount would be to their benefit.

Going by the cost/mm of current lenses I seriously doubt they would charge more than $17,000, and even that's a stretch.

The Canon supertele hoods are also carbon fiber, and I could buy a 70-200mm f/4L for the cost of a replacement hood for my 600 II.

I did not know that.
The 70-200f4L is at least still a few hundred dollars less than the Nikon lens hood though.
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Eldar

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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #14 on: March 18, 2014, 10:22:49 AM »
How did the prices change when the 300, 400 and 600 Mark IIs were launched? How much more were they when they came out compared to the Mark Is?

The MkII versions of the 300, 400, 500 and 600mm supertele lenses launched at price increases of 40-50% over their predecessors.  An equivalent increase would put the 800/5.6 II at ~$19,000, give or take a few hundred.
That would line up pretty well with the Nikon, but will Canon throw in a custom extender :)
Again, it would have to be an amazing lens to justify $19k, with or without an extender.

800mm is pretty long, so the 600 f4L IS II gives you better close(r) range capability and you have excellent performance with th 1.4xIII. I had the same issue with the 400 f2.8L IS II, before buying the 600. With the 1.4x and 2x extenders it gives you very good focal length alternatives. It works well at 640mm, but the IQ at 800 is significantly behind the 840 you get with the 600, with which you can go to 1200. With the 400 you get f2.8, which is a very usable feature, wheras with the 800 you get same f-stops as the 600 with extenders.

At 19k you get a 600 with a 1DX hooked on ... So, to justify that price tag, the 800 would have to be truly exceptional.
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Re: How much will the new EF 800 f/5.6L IS II cost?
« Reply #14 on: March 18, 2014, 10:22:49 AM »