If more reviews come out like SLR Gear's, will Canon and Nikon step up their game or will they just admit defeat? Sigma is making it really difficult it even consider a 35mm or 50mm from another manufacturer.
I'm hoping Canon can do a 50mm f1.4 (or even f2) IS, that would be both something new and highly desirable.
They were smart. They knew they needed to keep it under the psychological $1000 threshold, so it seems like a bargain and it is clearly less than the OEM. But OTOH, they had a ton of built-up demand so they wanted to get close to $1000. Brilliantly done.
I have no problem with Sigma milking this lens, I'm sure they could use a cash cow right now and if it means they will be better able to produce more fantastic lenses like it then I'm all for it.
Once their sales figures as a whole look a little more like Canon then we can get picky about price.