Problem with that kind of corporate financial theoretical thinking is that it only works if you (i.e. Canon) are the only game in town. Canon isn't and everyone who wants decent mirrorless right now are switching systems to other manufacturers, i.e. Canon is losing customers.
Problem with that kind of individual consumer theoretical thinking is that it only works if you (i.e. the comsumer) are the only game in town. You're not, and while Canon may be losing customers 'who want decent mirrorless right now', they're also gaining customers who are upgrading from a P&S and finding dSLRs to be more popular, customers who want better IQ than smaller-sensor mirrorless bodies can deliver, better performance on certain metrics, etc.
For interchangeable lens cameras, those with reflex mirrors are outselling those without mirrors by over 4:1. Considering all digital cameras (P&S, dSLR, and mirrorless), mirrorless cameras account for 10% of the 2013 revenue, dSLRs account for 48% of the 2013 revenue, with fixed lens cameras making up the balance of 42% (CIPA stats
So, the customers Canon is 'losing' come from a segment of the market that accounts for less than 10% of camera revenues.
Canon seems to have made a limited investment in mirrorless, to date. Still, in Japan – one of the largest mirrorless markets – the EOS M outsold every MILC model from Fuji, Olympus, and Panasonic for 2013.
So what's your point? Have you ever thought that Europeans/USA/Canadians might prefer the "SLR"-style of camera (with integrated OVF/EVF) over the GF, E-P and EOS-M type of cameras, which explains why these [latter] cameras have not sold well in Europe, the USA and Canada? That it might be cultural thing, huh?
You refer to the EOS M as, "...the best that Canon, with all its superior resources and technology, could come up with," and state that Canon is 'outclassed' by Fuji, Olympus, and Panasonic. My point is that in a geography where mirrorless cameras are popular, Canon beat
Fuji, Olympus, and Panasonic in sales, and did so with their very first entry into the mirrorless market.