Now, let's not all get too excited, but that definitely is a DSLR because it has a prism. Whether they're just including a generic CGI render of how the C300 may impact on future video capable DSLRs, or whether this is an actual second, cheaper model is open to debate. Remember what's been said before on this board: Canon's video and stills camera divisions are almost two seperate entities. The video arm at this announcement seem to be at pains to point out that they develped the C300's sensor separately from the stills division (of course, that could just be marketing hype to distance it from the 5D MkII).