December 19, 2014, 07:30:44 AM

Author Topic: When Does the Year of the Lens Start?  (Read 9204 times)

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When Does the Year of the Lens Start?
« on: May 02, 2014, 07:31:31 AM »

We were told at the end of 2013 that this year would turn out to be the “year of the lens”. We’re 5 months in and nothing has come to fruition yet. We’re still being told that this is the case, but nothing is coming until the second half of 2014, which is nearly upon us.


I do not recall a time when things were this quiet in the rumor world for Canon and new products. We do know that PowerShot announcements are coming relatively soon, most likely in May to prepare for the spring and summer buying season. The replacement of the SX50 IS will be the top end camera announced, although we have heard that a G17 is coming as well.


We get the odd bit of talk that the new EF 100-400 is being tested in Asia and it has also been suggested that this lens will be on testing stage for the World Cup in Brazil in June. Although, we’re hoping it’s announced and publicly tested on soccer’s (football’s) greatest stage. I would also assume that new bodies will be tested in Brazil, especially the follow-up to the EOS 7D. With Nikon announcing the replacement to the D300s some time soon with the new D9300, Canon will surely be doing the same thing in the prosumer APS-C segment.


For now, not much is being said and we’re hoping that changes very soon.


cr


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When Does the Year of the Lens Start?
« on: May 02, 2014, 07:31:31 AM »

Don Haines

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Re: When Does the Year of the Lens Start?
« Reply #1 on: May 02, 2014, 07:35:49 AM »
Come on now! We have been through this before.... 2014 is the year of the LENS. Not the year of the lenses, the year of the lens.... singular!

Expect one lens release.
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candyman

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Re: When Does the Year of the Lens Start?
« Reply #2 on: May 02, 2014, 07:38:37 AM »
Thanks for the update.
Actually I am happy with what I have.
I just may buy some of the Sigma lenses : 35A or 50A or 85A(maybe photokina 2014)
Those really make you want to buy one - good quality for a reasonable price




adhocphotographer

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Re: When Does the Year of the Lens Start?
« Reply #3 on: May 02, 2014, 08:09:29 AM »
Indeed it is sounding odd...  a 100-400 replacement would be great...  lets see how it goes!

Im trying NOT to buy a lens this year anyway, so I'm in no rush! :)
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Marauder

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Re: When Does the Year of the Lens Start?
« Reply #4 on: May 02, 2014, 08:17:10 AM »
Come on now! We have been through this before.... 2014 is the year of the LENS. Not the year of the lenses, the year of the lens.... singular!

Expect one lens release.

LOL Was thinking the same thing! :P
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davidcl0nel

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Re: When Does the Year of the Lens Start?
« Reply #5 on: May 02, 2014, 08:20:25 AM »
Indeed it is sounding odd...  a 100-400 replacement would be great...  lets see how it goes!

Would it be great, if they lighten it up 100gram, update the IS a little bit, use the normal rotating zoom and... and call for the usual 2-2.5x price of the old one - so 2999 USD? ;-)

facedodge

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Re: When Does the Year of the Lens Start?
« Reply #6 on: May 02, 2014, 08:26:20 AM »
The industry is plateauing. The market is getting saturated. The competition is not pushing Canon as hard as many here tend to think.

The lifecycle of lenses and camera bodies are about to get a lot longer in my opinion. Sorry, CR, but I think this is the new normal.

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Re: When Does the Year of the Lens Start?
« Reply #6 on: May 02, 2014, 08:26:20 AM »

JorritJ

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Re: When Does the Year of the Lens Start?
« Reply #7 on: May 02, 2014, 08:26:56 AM »
If the 100-400 really is only going to be tested in June, then I doubt seeing it in real life before the end of the year. Which is a pity. I find post-summer releases to be much less interesting than pre-summer ones - while work does go on, most recreational shooting takes place in nice weather ;)

Woody

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Re: When Does the Year of the Lens Start?
« Reply #8 on: May 02, 2014, 08:51:42 AM »
Highly disappointing. Was hoping to purchase the replacements for the 17-40 f/4L and 50 f/1.4 before my big trip to Japan in July. Doesn't appear my hopes are going to be realized.

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Re: When Does the Year of the Lens Start?
« Reply #9 on: May 02, 2014, 08:55:32 AM »
A thought occurred when I saw the picture used for this article... that Canon already has an amazing range of lenses. Not perfect - nobody is - and no doubt some lenses could do with updating. But compared to some camera systems (judging by what I've seen others saying), we're hardly poorly served, not even counting the massive range of third party offerings. Surely for the vast majority of users, there are more lenses already than they could possibly afford or use on a regular basis?

But maybe I'm just more upbeat about these things.
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ajfotofilmagem

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Re: When Does the Year of the Lens Start?
« Reply #10 on: May 02, 2014, 09:23:06 AM »
A thought occurred when I saw the picture used for this article... that Canon already has an amazing range of lenses. Not perfect - nobody is - and no doubt some lenses could do with updating. But compared to some camera systems (judging by what I've seen others saying), we're hardly poorly served, not even counting the massive range of third party offerings. Surely for the vast majority of users, there are more lenses already than they could possibly afford or use on a regular basis?
But maybe I'm just more upbeat about these things.
I understand your statement. Canon has a very wide range of lenses like the Nikon. The fundamental difference is that Canon updates its bestseller (or more profitable) models. If we look at the current STM kit lens, we see that the lenses low cost reached a high level of performance, even on models with plastic bayonet. However, some older models will never be updated, it would not have space in the market. Nowadays there are much better options than the old 50mm macro  ???(almost macro), or the terrible 75-300mm. :-X Canon will only launch new models until you can clear the shelves of old models.
« Last Edit: May 02, 2014, 09:25:36 AM by ajfotofilmagem »

infared

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Re: When Does the Year of the Lens Start?
« Reply #11 on: May 02, 2014, 09:41:36 AM »
Well....it already started at Sigma!   :P
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Re: When Does the Year of the Lens Start?
« Reply #12 on: May 02, 2014, 09:44:04 AM »
so far it has been the year of the "Signa" lens.

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Re: When Does the Year of the Lens Start?
« Reply #12 on: May 02, 2014, 09:44:04 AM »

Axilrod

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Re: When Does the Year of the Lens Start?
« Reply #13 on: May 02, 2014, 09:49:38 AM »
14-24 por favor
5DIII/5DII/Bunch of L's and ZE's, currently rearranging.

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Re: When Does the Year of the Lens Start?
« Reply #14 on: May 02, 2014, 09:52:02 AM »
The industry is plateauing. The market is getting saturated. The competition is not pushing Canon as hard as many here tend to think.

The lifecycle of lenses and camera bodies are about to get a lot longer in my opinion. Sorry, CR, but I think this is the new normal.

Correct. Plus, in the case of camera bodies the technology has matured. There isn't a DSLR on the market today (crop or full frame) that doesn't produce images of excellent quality.

Cameras and lenses used to be a long-term investment (The F1 was introduced with the promise that it would not be replaced for a decade).

The "new" normal is really the old normal. 
pictures sharp. life not so much. www.unfocusedmg.com

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Re: When Does the Year of the Lens Start?
« Reply #14 on: May 02, 2014, 09:52:02 AM »