July 22, 2014, 02:15:56 PM

Author Topic: When Does the Year of the Lens Start?  (Read 7756 times)

tron

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Re: When Does the Year of the Lens Start?
« Reply #15 on: May 02, 2014, 09:53:58 AM »
If the 100-400 really is only going to be tested in June, then I doubt seeing it in real life before the end of the year. Which is a pity. I find post-summer releases to be much less interesting than pre-summer ones - while work does go on, most recreational shooting takes place in nice weather ;)
Well a post-summer release is always a pre-summer one for the next year. Which for the 100-400 case is still ... optimistic  ;D (judging from the rumors that appear repeatedly every year)

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Re: When Does the Year of the Lens Start?
« Reply #15 on: May 02, 2014, 09:53:58 AM »

JonAustin

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Re: When Does the Year of the Lens Start?
« Reply #16 on: May 02, 2014, 10:05:49 AM »
I thought the spate of recent lens updates (last 1-2 years) were all done in preparation for some high MP camera to come, in response to Nikon's D800. (Not that I'm personally interested in a high MP body; I usually shoot my 5DIII in 10MP mRAW mode.) So I expected the run of updates to continue for a while longer, particularly with all of this Year of the Lens buzz.

But at the rate they're going so far, maybe 4Q2014 will be the Quarter of the Lens.

I plan to buy a 35/2 IS during the current instant rebate period, and was hoping to see updates this year to the 50/1.4 and the 100-400. Unless / until that happens, I'll get by with my 50/2.5 CM and 70-200/2.8 IS + 1.4x II. I can always rent a longer lens when I need one.
« Last Edit: May 02, 2014, 10:07:51 AM by JonAustin »
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jebrady03

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Re: When Does the Year of the Lens Start?
« Reply #17 on: May 02, 2014, 10:12:51 AM »
Year of the lens huh? Maybe they were just referencing this...

http://www.canonrumors.com/2014/04/canon-ef-lens-production-surpasses-100-million-unit-mark/

Or maybe we just shouldn't put too much stock into rumors...

wtlloyd

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Re: When Does the Year of the Lens Start?
« Reply #18 on: May 02, 2014, 10:18:35 AM »
Indeed, that was my thought. Who is to say what marketing-speak actually means?

ahab1372

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Re: When Does the Year of the Lens Start?
« Reply #19 on: May 02, 2014, 10:18:59 AM »
Come on now! We have been through this before.... 2014 is the year of the LENS. Not the year of the lenses, the year of the lens.... singular!

Expect one lens release.
yes. And it will be THE lens, like in mother of all lenses  :o

nicke

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Re: When Does the Year of the Lens Start?
« Reply #20 on: May 02, 2014, 10:31:16 AM »
Come on now! We have been through this before.... 2014 is the year of the LENS. Not the year of the lenses, the year of the lens.... singular!

Expect one lens release.
yes. And it will be THE lens, like in mother of all lenses  :o

Probably will the Year of the Lens be a white version of the present 50/1.8... Else I hope for an updated version of the 17-40/4L.


slclick

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Re: When Does the Year of the Lens Start?
« Reply #21 on: May 02, 2014, 10:33:24 AM »
 18-55 IS STM Macro USM Mk IV
5d3+ Bower 14, Sigma 24-105, Sigma 35, Canon 40, Canon 70-200L 2.8 ll, Canon 100L Macro, Kenko 1.4 Extender

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Re: When Does the Year of the Lens Start?
« Reply #21 on: May 02, 2014, 10:33:24 AM »

Lightmaster

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Re: When Does the Year of the Lens Start?
« Reply #22 on: May 02, 2014, 10:45:10 AM »
"year of the lens" was a term created by the rumor industry to keep interest in rumor blogs high....

this website will know what comes, the exact same date we all can read the announcement on canons website.  8)

don´t get me wrong this is a nice site to talk about canon stuff.. but the rumor part is obsolet.

you need to be active and approach people in journalism... you do not wait that unkown sources email you rumors.

« Last Edit: May 02, 2014, 10:47:54 AM by Lightmaster »

thedman

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Re: When Does the Year of the Lens Start?
« Reply #23 on: May 02, 2014, 11:24:14 AM »
Exactly what I've been wondering for months. Canon was ridiculously behind schedule at the end of 2013, so when we were told 2014 was going to be the Year of the Lens it wasn't hard to believe. I'm pretty stunned that there's still nothing (a Powershot announcement is still nothing), and the perpetual '100-400 being tested' rumor has been mentioned so many times it doesn't even count as a rumor anymore.
« Last Edit: May 02, 2014, 11:26:03 AM by thedman »

mackguyver

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Re: When Does the Year of the Lens Start?
« Reply #24 on: May 02, 2014, 11:48:40 AM »
More time to rebuild my war chest after the 1D X put my business in the red for a few months :)
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unfocused

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Re: When Does the Year of the Lens Start?
« Reply #25 on: May 02, 2014, 11:51:10 AM »
"year of the lens" was a term created by the rumor industry to keep interest in rumor blogs high....

this website will know what comes, the exact same date we all can read the announcement on canons website.  8)

don´t get me wrong this is a nice site to talk about canon stuff.. but the rumor part is obsolete.

you need to be active and approach people in journalism... you do not wait that unknown sources email you rumors.

You had the courage to say what I've been thinking for quite some time now. Maybe a little less time spent on safaris and a little more time working the phones might be in order.

I realize that you can't report on something that isn't happening, but I also note the high percentage of recycled rumors and the frequency that this site gets scooped by Photorumors when there is Canon-related news.
pictures sharp. life not so much. www.unfocusedmg.com

ahsanford

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Re: When Does the Year of the Lens Start?
« Reply #26 on: May 02, 2014, 11:55:08 AM »

To Canon users worldwide,

We took a long look at our stable of lenses and decided: we're finally there. 

We've successfully amassed enough options for you that no company in its right mind would invest the 2014-forward dollars to catch up to us.  We had the nerve and perseverance to keep building options for the EF mount when the photography industry had the user-base to support it -- this magical time frame was known as 'the past'. 

And we've paid a bunch of really well-educated bean counters to do the math on what it would take our rivals to catch up.  Simply put, any company trying to match our comprehensive lens portfolio would go bankrupt given the current size of the industry.

So, given that no one can match what we offer, we have made an executive decision:  effective immediately, we will not offer any new lenses.  We did it!  Go us!  (Excuse us while we high-five each other for a moment.)

After all, this is great news for us.  Lenses are awfully expensive to develop, don't you know.  Rest assured that our world class lens design team has been reassigned to work on better PowerShot products.

I know you've heard that the 'Year of the Lens' was coming, but, really, shame on you for buying into that.  Also, you couldn't believe how much fun it has been to read these forums and see how many of you were pining for a 14-24L, 35L II, or 135L II when -- knowing this day would come -- we were never developing them.

I know some of you might read this message as a capitulation, and that you should consider switching to another brand.  You are welcome to do so, but note that the obsessive love-hate relationship you have enjoyed with us will not be the same.  In time, you'll come back to us -- you just can't get this caliber of sweet suffering anywhere else.

Cheers,
Your Canon Overlords

DanN

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Re: When Does the Year of the Lens Start?
« Reply #27 on: May 02, 2014, 12:13:20 PM »
The industry is plateauing. The market is getting saturated. The competition is not pushing Canon as hard as many here tend to think.

The lifecycle of lenses and camera bodies are about to get a lot longer in my opinion. Sorry, CR, but I think this is the new normal.

Really?   I would have guessed that the new Tokina 150-600 was putting quite a bit of pressure on Canon as far as the amateur market goes.  Yes, probably no professional is going to be ringside at the Olympics with the Tokina if they can get SI to foot the bill for a Canon, but I've seen a lot of people doing the cost/benefit calculations between a very good $1,000.00+ lens and an excellent $11,000 lens.    And the existing 100-400 lens did not fare particularly well when compared to the Tokina so one has to wonder at the fate of a new 100-400 unless it's dramatically improved or doesn't have the expected massive price tag increase.

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Re: When Does the Year of the Lens Start?
« Reply #27 on: May 02, 2014, 12:13:20 PM »

Antono Refa

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Re: When Does the Year of the Lens Start?
« Reply #28 on: May 02, 2014, 12:44:39 PM »
Sometime next decade.

MichaelHodges

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Re: When Does the Year of the Lens Start?
« Reply #29 on: May 02, 2014, 01:05:01 PM »
I wouldn't mind seeing these lenses the next two years:


400 5.6 L IS
14-24 L IS

If they can do one a year I'd be happy.

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Re: When Does the Year of the Lens Start?
« Reply #29 on: May 02, 2014, 01:05:01 PM »