To Canon users worldwide,
We took a long look at our stable of lenses and decided: we're finally there.
We've successfully amassed enough options for you that no company in its right mind would invest the 2014-forward dollars to catch up to us. We had the nerve and perseverance to keep building options for the EF mount when the photography industry had the user-base to support it -- this magical time frame was known as 'the past'.
And we've paid a bunch of really well-educated bean counters to do the math on what it would take our rivals to catch up. Simply put, any company trying to match our comprehensive lens portfolio would go bankrupt given the current size of the industry.
So, given that no one can match what we offer, we have made an executive decision: effective immediately, we will not offer any new lenses. We did it! Go us! (Excuse us while we high-five each other for a moment.)
After all, this is great news for us. Lenses are awfully expensive to develop, don't you know. Rest assured that our world class lens design team has been reassigned to work on better PowerShot products.
I know you've heard that the 'Year of the Lens' was coming, but, really, shame on you for buying into that. Also, you couldn't believe how much fun it has been to read these forums and see how many of you were pining for a 14-24L, 35L II, or 135L II when -- knowing this day would come -- we were never developing them.
I know some of you might read this message as a capitulation, and that you should consider switching to another brand. You are welcome to do so, but note that the obsessive love-hate relationship you have enjoyed with us will not be the same. In time, you'll come back to us -- you just can't get this caliber of sweet suffering anywhere else.
Your Canon Overlords