September 20, 2014, 02:35:16 PM

Author Topic: When Does the Year of the Lens Start?  (Read 8319 times)

Marsu42

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Re: When Does the Year of the Lens Start?
« Reply #30 on: May 02, 2014, 01:10:05 PM »
We were told at the end of 2013 that this year would turn out to be the “year of the lens”.

You people got it wrong. What Canon meant to relay is one of these:
* They'll release the (one) lens on December 30, 2014
* At the end of 2014, Canon's lineup will be reduced to the (one) competetive lens looking at a price/age relation

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Re: When Does the Year of the Lens Start?
« Reply #30 on: May 02, 2014, 01:10:05 PM »

Maiaibing

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Re: When Does the Year of the Lens Start?
« Reply #31 on: May 02, 2014, 01:37:14 PM »
Just sold two Canon and bought two Sigma Art lenses - almost went for a third. Maybe I'm not the only one?

drmikeinpdx

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Re: When Does the Year of the Lens Start?
« Reply #32 on: May 02, 2014, 01:49:47 PM »
I should be happy about the lack of new products.  It's saving me a lot of money and I think I have just about recovered from Gear Acquisition Syndrome.
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Joe M

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Re: When Does the Year of the Lens Start?
« Reply #33 on: May 02, 2014, 02:03:59 PM »
I wish products would come out at the beginning of the year.  If "X" lens were to give me better results at a wedding, it won't do me any good buying it in November.  It can't help Canon's sales either.  I can't say but I'd think the same goes for a lot of other types of photography.  Anyone wanting to get out their and do their thing with any lens that may have helped them this spring is out of luck.  See you next year.  And summer is just around the corner.  At the same time, I'm pretty much ok with what I have but I'm just saying, it'd be nice if all the gear could come out in January instead of the fall.  And now, we can't even get an announcement with some sort of time frame.  "This year" is pretty vague.  Not as bad as the years long build up to the 7D but still leads to disinterest.

Chaitanya

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Re: When Does the Year of the Lens Start?
« Reply #34 on: May 02, 2014, 02:07:18 PM »
I would like to see older macro lenses being replaced- EF 50mm and EF 180mm with newer design(faster and silent AF and new optical formula) and IS. I am saving up for a 60mm macro with silent focusing motors(IS optional). I tried tamron 60 couple of days back and it has too much play in focusing ring. Sigma lenses(50 and 70) extend to the point that on one occasion my subject was sitting inside the lens barrel. Also a 500mm f/5.6L IS would be great for the birders who want 500mm focal length and lighter lens.   :(

e17paul

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Re: When Does the Year of the Lens Start?
« Reply #35 on: May 02, 2014, 02:32:59 PM »
I cannot give my source, but I talked cameras with a pro last December. (He was taking photos for a magazine feature).

Apparently, there is a high res camera out there, already in testing back then, but Canon would not release it without new lenses sharp enough for the sensor resolution. Canon appear not to have planned ahead. On the basis of that, I'm expecting to see a selection of full frame lenses and a D800-beater of some kind

I hope he wasn't just having a laugh, we will see. If true, then corner sharpness must be the problem with lenses, otherwise the 18mp crop cameras with their 22.5mm wide sensors would have a problem.
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LetTheRightLensIn

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Re: When Does the Year of the Lens Start?
« Reply #36 on: May 02, 2014, 03:21:01 PM »
Come on now! We have been through this before.... 2014 is the year of the LENS. Not the year of the lenses, the year of the lens.... singular!

Expect one lens release.

 ;D ;D ;D

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Re: When Does the Year of the Lens Start?
« Reply #36 on: May 02, 2014, 03:21:01 PM »

Yeti

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Re: When Does the Year of the Lens Start?
« Reply #37 on: May 02, 2014, 03:28:13 PM »
"When Does the Year of the Lens Start?"

right after the 7D2 is out  ;D

RGomezPhotos

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Re: When Does the Year of the Lens Start?
« Reply #38 on: May 02, 2014, 03:47:12 PM »
"The Year of the Lens". It's just marketing hype. And not good hype because the more anxious people get, the higher the expectations when something does get released. Canon needs to take a page out of the Sigma book. Sigma has been taking Canon's lunch in product and marketing. Canon might be missing the boat.

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Mt Spokane Photography

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Re: When Does the Year of the Lens Start?
« Reply #39 on: May 02, 2014, 04:20:43 PM »
In my opinion, Canon is merely reacting to the economic climate.
 
New lenses always have higher prices, and the market just won't support that.  The investment required to tool, market, and produce a new lens design is significant, and Canon is very conservative about when and where they invest their cash.  They are still making a healthy profit, but they also see DSLR sales falling, and lens sales might be just dropping even faster.

Sabaki

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Re: When Does the Year of the Lens Start?
« Reply #40 on: May 02, 2014, 04:34:46 PM »
We in South Africa are a expecting the 5th increase in Canon prices since November.

This has all but stopped the average amateur from buying 1st party lenses and I'm seeing more and more Canonites with Tamrons and Sigmas on their cameras.

Folks who started saving a few months ago to buy say a Canon 70-200 f/2.8 ii are now very seriously considering other options.

I'm not sure what Canon's strategy is going forward but I can't help but feel the economy isn't conducive to a very aggressive market strategy.
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Eldar

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Re: When Does the Year of the Lens Start?
« Reply #41 on: May 02, 2014, 04:50:29 PM »
I think this may very well be the year of the Lens, but for us consumers and maybe not Canon.

I´ve been told it´s very difficult to predict, especially about the future, but it´s fun to speculate.

In all businesses The Brand change over time. Canon has maintained their position longer than most. And to be fair, it is well deserved. I´ve been a happy Canon shooter since the mid seventies (God I´m getting old ...). Olympus, Ricoh, Pentax, Nikon, Sony ... there are lots of companies who tried to beat them. Unsuccessfully so far. But I think we may have a game changer now.

I think Sigma has started on a trail that will be a lot more threatening to Canon than a Nikon 800E or a Sony A7r. They are going straight to the heart of Canon supremacy and offer top notch lenses at half price.

Let´s speculate a bit. What if the announced 24/1.4Art is as good as the 50/1.4Art? What if that is followed by an equally good (and fast focus) 85/1.4Art or a 135/1.8Art and that is followed by a 24-70/2.8Art OS and a 70-200/2.8Art OS? And all of them at price points comparing equally to the competition as the 35 and 50 did? AND it turns out that the USB dock solution for continuous firmware updates work and they finally get rid of their bad AF reputation?

Canon will still have the bodies, but they make a lot more money on lenses than bodies (my speculation). I think they Must react and come up with both exceptional performance and best in class L-packaging, at very competitive prices. The red ring, past performance, guaranteed compatibility and Canon weather sealing will still be worth paying for, but how much more?
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photonius

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Re: When Does the Year of the Lens Start?
« Reply #42 on: May 02, 2014, 05:35:11 PM »
As Eldar points out, the year has started.

We have:

Tamron 150-600 for Canon
Sigma 50mm f1.4 Art for Canon

more to come...

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Re: When Does the Year of the Lens Start?
« Reply #42 on: May 02, 2014, 05:35:11 PM »

Marsu42

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Re: When Does the Year of the Lens Start?
« Reply #43 on: May 02, 2014, 05:36:54 PM »
This has all but stopped the average amateur from buying 1st party lenses and I'm seeing more and more Canonites with Tamrons and Sigmas on their cameras.

Point is: If you're using 3rd party lenses, why use Canon at all? Yes, they've got the excellent 600rt flash system, but also at a high price. Yes, they've got ts lenses if you can afford them, 200-400L and whatnot.

For me, Magic Lantern and my ability to code for my own camera and make it do what *I* want is the key to my Canon system. If it wasn't for that and I'd be using the stock 6d fw, I'd gone crazy by now or switched to Nikon.

unfocused

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Re: When Does the Year of the Lens Start?
« Reply #44 on: May 02, 2014, 05:46:33 PM »
I think Sigma has started on a trail that will be a lot more threatening to Canon than a Nikon 800E or a Sony A7r. They are going straight to the heart of Canon supremacy and offer top notch lenses at half price.

I sort of agree and sort of disagree.

I agree that third party manufacturers are a bigger threat than competing camera makers. But, I think the price of Sigma's "art" series raises real questions about how effective they can be in undercutting Canon.

They may be offering top notch lenses, but not really at half price. (Although they are discounted significantly from Canon).

This really comes down to the perceived value of the Canon brand. I wish Sigma well because I think it benefits all of us as consumers. But I wonder if they are pricing their products too high. What is the price premium that people are willing to pay for the reliability, durability and predictability of the manufacturer's brand over a third party?

Clearly the "art" series is going after consumers with a high amount of discretionary dollars and I wonder how many of those consumers are price-sensitive. I think it is a gamble and I wish them well, but I don't think there is any guarantee that their products will find a market.

Tamron's strategy, I believe, is more sound – Offer good quality lenses at very competitive prices and exploit available niches. In addition to the 150-600 zoom (which could well be the best selling lens introduced this year), they produce a reasonably priced 70-300 that vastly outperforms any of Canon's consumer grade 300mm zooms. And, their superzooms fill a niche that Canon doesn't even attempt to compete in.

Actually, if I were Sigma I would be very worried about Tamron and Tokina, which generally produce better quality at less cost. Indeed, that may be why Sigma seems to be going "all in" on the Art series.

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Re: When Does the Year of the Lens Start?
« Reply #44 on: May 02, 2014, 05:46:33 PM »