Images of the New EF 16-35 f/4L IS & EF-S 10-18 f/4.5-5.6 IS STM

[Rienzphotoz]

This is good news and pricing ($1199 for L & $299 for EF-S version) is excellent ... I'm guessing the competitive pricing had a lot to do with the recent third party lenses that are being sold/announced at very affordable prices. Good times!

[squarebox]

Wow... I really don't get Canon's pricing, especially at today's exchange rates.

The EF 16-35L F4 is $1550 USD here in Japan
and the EF-S is $460

America will remain the cheapest place to get lenses.

[GMCPhotographics]

I am very curious about the quality of the 16-35 f/4 IS.
Can't wait for the reviews...

EDIT: interesting to see the design matching the 24-70 II
Maybe the new Canon L line?

With their lens casings, Canon has always developed a design language / look which generally lasts for a few years. This is more obvious with the black plastic USM lenses. If you look back at previous designs, it was quite easy to see the generation a lens belonged to by it's look. The most typical was the design of the rubber rings.

I think the newer blacked out AF window surround has been around for a while now, lens detail and font location has been around since the ef-s 15-85. The general look of the lens are the new look for mid sized L lenses although a lot of it's deign language can bee seen in the 100mm f2.8 L IS Macro.

[lw]

Wow... I really don't get Canon's pricing, especially at today's exchange rates.

The EF 16-35L F4 is $1550 USD here in Japan
and the EF-S is $460

America will remain the cheapest place to get lenses.

Same for UK - pounds for dollars - with the UK price £1199 and £299, whilst the exchange rate is 1.6x
That isn't unusual with manufacturers coming up with all manner of excuses - some valid - as to why they cost more in the UK and EU than the US or Asia.

But then you compare the launch prices of the white SL1/100D also announced today for the US.  $749 in the US, but only £499 in the UK.

[nicke]

Wow... I really don't get Canon's pricing, especially at today's exchange rates.

The EF 16-35L F4 is $1550 USD here in Japan
and the EF-S is $460

America will remain the cheapest place to get lenses.

Same for UK - pounds for dollars - with the UK price £1199 and £299, whilst the exchange rate is 1.6x
That isn't unusual with manufacturers coming up with all manner of excuses - some valid - as to why they cost more in the UK and EU than the US or Asia.

But then you compare the launch prices of the white SL1/100D also announced today for the US.  $749 in the US, but only £499 in the UK.

In Sweden the new 16-35/4L IS is introduced at 10390 SEK, that is $1504.75...

[lw]

In Sweden the new 16-35/4L IS is introduced at 10390 SEK, that is $1504.75...

$2000 in the UK at today's exchange rate...

[candyman]

In Sweden the new 16-35/4L IS is introduced at 10390 SEK, that is $1504.75...

$2000 in the UK at today's exchange rate...

Seen in the Netherlands for €1099 - May 13th 2014 - with todays currency rate : $1507,66

[Zv]

Wow... I really don't get Canon's pricing, especially at today's exchange rates.

The EF 16-35L F4 is $1550 USD here in Japan
and the EF-S is $460

America will remain the cheapest place to get lenses.

Don't worry that price should come down after the initial pre-orders are fulfilled. The 16-35 is on amazon.jp for ¥149,688 right now with the 10-18 for ¥42,228.

Though I agree that it's total BS that it's frickin made here and it costs more than it does to buy it in the U.S!

[dolina]

Price will drop to below $1000 within 6 months.

[sagittariansrock]

Wow... I really don't get Canon's pricing, especially at today's exchange rates.

The EF 16-35L F4 is $1550 USD here in Japan
and the EF-S is $460

America will remain the cheapest place to get lenses.

Don't worry that price should come down after the initial pre-orders are fulfilled. The 16-35 is on amazon.jp for ¥149,688 right now with the 10-18 for ¥42,228.

Though I agree that it's total BS that it's frickin made here and it costs more than it does to buy it in the U.S!

Think iPhones and China.

[100]

If you want to compare prices you need to value in customs duties and taxes.

I live in the Netherlands.
For non-EU imports we have to pay customs duties.
Cameras and lenses are 6.7%
On top of that there is the value-added tax (VAT or BTW in Dutch) which is 21%.

The USD – Euro exchange rate today is about 0.73 so $ 1,000 is € 730
€ 730 + 6.7% customs duties = € 779
€ 779 + 21% VAT = € 942

American prices are without tax, so if you want compare these with Dutch prices you need to multiply the USD price by 0.942 => € 1,199*0.942 = € 1,129 which is pretty close to the € 1,099 price tag.
The customs duties in my calculation are based on the retail price, so in reality they will be less because  it will be based on what the retailer is paying and not the price you pay in the shop.

If people want to compare prices they need to figure out if they have to pay customs duties and taxes and how high they are for the country they live in.

[lw]

If people want to compare prices they need to figure out if they have to pay customs duties and taxes and how high they are for the country they live in.

Very true.

In the UK, they have set the launch price of the 16-35L at £1199 GBP.
At today's exchange rate that is $2026 USD.
Whereas the US price, plus import duty and VAT is £909 (at today's exchange rate)
So in the UK we are paying approx one third more for this lens.  I call that a rip off.

Interestingly, the white SL1/100D was launched in the US on the same day.
In the UK they set the launch price at £499 GBP
At today's exchange rate that is $843 USD
Whereas in the US they set the launch price at $749 USD
By the time you add import duty (which is 0% on cameras) and VAT that comes to  £532 GBP.
So in that case the UK is actually cheaper!
With

[pato]

Here in Switzerlands the EF 16-35 f/4L is available for a sweet 1068 SFr. That's currently spot on 1200 USD.

[100]

In the UK, they have set the launch price of the 16-35L at £1199 GBP.
At today's exchange rate that is $2026 USD.
Whereas the US price, plus import duty and VAT is £909 (at today's exchange rate)
So in the UK we are paying approx one third more for this lens.  I call that a rip off.

It is a rip off  if you have to pay that much more.
Does anyone know what causes these big price differences?

[pato]

Forgot to mention something. It's not yet stock, so the price might go a bit further down once it is. I think this might also apply to your countries!