If people want to compare prices they need to figure out if they have to pay customs duties and taxes and how high they are for the country they live in.
In the UK, they have set the launch price of the 16-35L at £1199 GBP.
At today's exchange rate that is $2026 USD.
Whereas the US price, plus import duty and VAT is £909 (at today's exchange rate)
So in the UK we are paying approx one third more for this lens. I call that a rip off.
Interestingly, the white SL1/100D was launched in the US on the same day.
In the UK they set the launch price at £499 GBP
At today's exchange rate that is $843 USD
Whereas in the US they set the launch price at $749 USD
By the time you add import duty (which is 0% on cameras) and VAT that comes to £532 GBP.
So in that case the UK is actually cheaper!