knowledgable users buy what they need more than uneducated users who buy what marketing tells them they should want. That's what Neuro keeps getting wrong.
Sorry, but this statement is just plain wrong. It demands a teaching moment.
Let's break it down: "Knowledgeable users buy what they need
Go take a look at the "Anything shot with a 1DX" thread on this site. Go take a look at any of the Flicker groups dedicated to any brand's flagship camera – Sony, Nikon or Canon. Page after page of images all shot by knowledgeable users who clearly didn't buy what they needed
The truth is, if Canon, Nikon and Sony only sold cameras and lenses to those who need
them, none of us would be able to afford a camera or lens.
People buy want they want
and then rationalize it by saying it's something they need
. (Note: I make an exception here for the professional in any industry who truly does have a need for specific tools for specific jobs. But I have had enough life experience to know that even among business people, purchases are often driven by want
rationalized as need
"...uneducated users who buy what marketing tells them they should want."
This is so wrong, I hardly know where to begin.
Do you really think that after more than a century and billions upon billions of dollars spent on research, that marketing experts only know how to sell products to "uneducated" users?
If it makes you feel better and somehow superior to fool yourself into thinking you are able to outsmart people whose livelihood depends on selling you products that you think you need and believe you have independently and objectively assessed, go right ahead.
Trust me, businesses have your type down pat. If you are intrigued by Sony's A7s do you really think you arrived at that through some independent thought process, absent their product targeting?
Yeah...Yeah...I know. Your are unique --– just like everyone else.