With the fantastic job they've done with their recent lenses, they could definitely storm the cinema lens market and potentially lower prices for all of us. No longer will big brands have a monopoly in which they can charge a fortune for good glass. Sigma has proven that minor compromises can be made to drastically reduce cost. With cine lenses being manual focus, we will not hear complaints about bad focus, and that's basically the only major flaw of Sigma glass at this point. Looking forward to this.