December 19, 2014, 10:15:53 PM

Author Topic: What does Sigma do next?  (Read 2727 times)

dilbert

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What does Sigma do next?
« on: August 16, 2014, 04:14:10 AM »
In terms of optical performance, Sigma are smashing it out. The 35 and 50 Art lenses are amazing but their 24-105 zoom not so (or at least not much difference to Canon's.)

In doing a 14-24 and 24 lens, Sigma clearly see a golden opportunity to deliver new lenses into a market segment that is not very well served (wide and ultra wide angle).

If they can deliver a 24-70/f2, that will raise a few eyebrows but how heavy will it be, etc? And for a lens like that, AF problems will not be acceptable because that market is a lot about indoor shooting at weddings, etc, where if you don't nail it with the first shot then you haven't gotten the shot. So they'll need to be on top of their game for that one.

But that makes me wonder, what other parts of Canon's lens lineup is weak? Where would you go ir you were Sigma and looking to capture a waiting market?

85mm Art? Is there anyone with a Canon 85/1.2 or 85/1.8 that is unsatisfied with their lens?
100mm? Again, do you read about anyone bitching that their 100 is no good? Or 135? Or 200?

When it comes to zooms, it's a bit more interesting.

They have a 14-24/4.5-5.6 that will likely be replaced by the 14-24/4.
They have a 24-70/2.8 now but rumors are that a 24-70/2 will replace it.
The 150-500 is kind of in a league of its own.

But then there's a 24-70, 120-300, 120-400 and three 70-300s. None of which are particularly good (especially the 70-300s.) In that space, Canon has a 100-400 that is well north of $2000, a 70-300 consumer grade lens that isn't worth owning (even Tamron's is better) and a 70-300L somewhere between 1200 and 1500 (depending on rebates.)

Could Sigma do a 70-300 Art at or just under $1000?
Or maybe in the $700-$800 space that provides enough value for money over Tamron's lens?
What about a new version of the 120-400? With Canon due to replace that soon, waiting to see how Canon position that in terms or price vs optical performance is sensible.
I can't see them replacing the 120-300 unless they introduce another medium zoom that os X-120.

There's a hole in the market for a good performing telephoto zoom in the 70 (or 100) to 300 for full frame that delivers good optical performance across the frame and is sub-$1000 (although I suspect that it needs to be more a sub-$800 lens to lure away buyers from Canon's 70-300L.)

What else?
If you were Sigma, what part of Canon's (or Nikon's) lens lineup is weak and easily attacked?

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What does Sigma do next?
« on: August 16, 2014, 04:14:10 AM »

YuengLinger

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Re: What does Sigma do next?
« Reply #1 on: August 16, 2014, 06:04:20 AM »
First things first:  Make sure the AF works for all (at least most!) AF points on newer Canon bodies!  If they can crack that, the world's their oyster.

candyman

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Re: What does Sigma do next?
« Reply #2 on: August 16, 2014, 06:22:32 AM »
First things first:  Make sure the AF works for all (at least most!) AF points on newer Canon bodies!  If they can crack that, the world's their oyster.


I am sure they are working on that and fix this in firmware. This is one of the reasons they released the dock.

docsmith

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Re: What does Sigma do next?
« Reply #3 on: August 16, 2014, 06:32:01 AM »
I think Tamron has already tried to answer that question, 150-600 mm.  Either with a top end zoom or a serious of primes.  Take Canon on at 400 f/5.6 OS or, even better, 500 f/5.6 OS.  Or, have Sigma update their zooms that go out to 500 mm.  They would have to beat Canon on price in the 85-135  mm range. 

Granted, I've always wanted to see a "portrait" zoom, 50-150 f/2.8.

candyman

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Re: What does Sigma do next?
« Reply #4 on: August 16, 2014, 06:34:15 AM »
........................
But then there's a 24-70, 120-300, 120-400 and three 70-300s. None of which are particularly good (especially the 70-300s.) In that space, Canon has a 100-400 that is well north of $2000, a 70-300 consumer grade lens that isn't worth owning (even Tamron's is better) and a 70-300L somewhere between 1200 and 1500 (depending on rebates.)



I think that the new Sigma 120-300 f/2.8 is producing some great IQ images. Look at the photos of Keith_Reeder
http://www.canonrumors.com/forum/index.php?topic=1280.6225




dilbert

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Re: What does Sigma do next?
« Reply #5 on: August 16, 2014, 10:04:46 AM »
........................
But then there's a 24-70, 120-300, 120-400 and three 70-300s. None of which are particularly good (especially the 70-300s.) In that space, Canon has a 100-400 that is well north of $2000, a 70-300 consumer grade lens that isn't worth owning (even Tamron's is better) and a 70-300L somewhere between 1200 and 1500 (depending on rebates.)



I think that the new Sigma 120-300 f/2.8 is producing some great IQ images. Look at the photos of Keith_Reeder
http://www.canonrumors.com/forum/index.php?topic=1280.6225

Yes, wildlife portraits.

The sharpness drops off quite substantially at the borders making it best suited for such applications.

But given that the new design is not that old (not even 2 years), it is hard to see it being replaced anytime soon.

Its pricing does move it well out of reach of amateurs or enthusiasts.
« Last Edit: August 16, 2014, 10:10:58 AM by dilbert »

Keith_Reeder

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Re: What does Sigma do next?
« Reply #6 on: August 16, 2014, 10:25:05 AM »
I think that the new Sigma 120-300 f/2.8 is producing some great IQ images. Look at the photos of Keith_Reeder
http://www.canonrumors.com/forum/index.php?topic=1280.6225
That's not the new ("Sport") version, Candyman - it's the previous incarnation.

The Siggy 70-200mm f/2.8 is as good, and I can see that being a likely candidate for a "Sport" upgrade; and there's already a strong suggestion - from Sigma - that the 300mm f/2.8 prime will be given OS (and presumably "Sport"ed) in the forseeable future.

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Re: What does Sigma do next?
« Reply #6 on: August 16, 2014, 10:25:05 AM »

candyman

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Re: What does Sigma do next?
« Reply #7 on: August 16, 2014, 10:30:37 AM »
I think that the new Sigma 120-300 f/2.8 is producing some great IQ images. Look at the photos of Keith_Reeder
http://www.canonrumors.com/forum/index.php?topic=1280.6225
That's not the new ("Sport") version, Candyman - it's the previous incarnation.

The Siggy 70-200mm f/2.8 is as good, and I can see that being a likely candidate for a "Sport" upgrade; and there's already a strong suggestion - from Sigma - that the 300mm f/2.8 prime will be given OS (and presumably "Sport"ed) in the forseeable future.
True. You mentioned that.
But still, I find the quality of the pictures very good - although it is the previous version.
Dilbert mentioned Wildlife in particular. I have to say I can't judge on other subjects  but very much like what you do with the wildlife. This lens appeals to me.


Keith_Reeder

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Re: What does Sigma do next?
« Reply #8 on: August 16, 2014, 10:33:57 AM »
The sharpness drops off quite substantially at the borders making it best suited for such applications.

Y'know, I must have taken nigh-on 75,000 shots through the 120-300mm F/2.8 OS - usually at or near wide-open, with and without TCs - and I've yet to see a single one that demonstrates "substantial" sharpness fall-off at the edges.

 ??? 

If it's within the DoF, it's sharp with this lens.

Keith_Reeder

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Re: What does Sigma do next?
« Reply #9 on: August 16, 2014, 10:39:31 AM »
but very much like what you do with the wildlife. This lens appeals to me.

Very kind, and I'm as happy with the lens as I was when I bought it, nearly three years ago.

I shoot shoulder-to-shoulder with an ex pro, "Canon primes or nothing" guy - including the Canon 300mm f/2.8 - and we honestly can't see the difference in end-result between his images and mine, in terms of sharpness, CA, sharpness/light fall-off or anything else lens-specific.

Which pisses him off..!

;)

His lens probably focuses slightly faster I grant you, but not by anything like a significant amount.

DominoDude

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Re: What does Sigma do next?
« Reply #10 on: August 16, 2014, 11:01:06 AM »
I'm certainly no big fan of Sigma's reliability, but if they were to release something new/updated that I would have some interest in, then I would like it to be a new version of the 300-800/5.6, and now with IS.

After that they could go back to re-labelling all their fast primes to having a "Luck Mode", instead of that falsely claimed AF mode that works only once in a blue moon... Sigma don't have any problem with manufacturing sharp lenses, their problem - and in my opinion, it's a huge one - is that they are not able to make a reliable, consistent, AF, on their lenses for Canon.
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Snodge

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Re: What does Sigma do next?
« Reply #11 on: August 16, 2014, 04:48:53 PM »
I'd quite like to see Sigma make a Tilt+Shift lens - it would e cheaper than Canon, they already can do sharp, and wouldn't need autofocus... make it something like 20mm if that's possible, so it's wider than 24mm and can still take filters...

StudentOfLight

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Re: What does Sigma do next?
« Reply #12 on: August 16, 2014, 07:26:31 PM »
I'd also love to see a 500mm f/5.6 OS (as mentioned above) alternatively a 300-500 f/3.5-5.6 with OS.

I agree that their 70-300mm set of variable-max-aperture lenses is quite weak so providing a decent performing option in that range would be nice.

Last thing I'd like to see from them is a new Fisheye to match the relative optical performance of the 50mm HSM Art.
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Re: What does Sigma do next?
« Reply #12 on: August 16, 2014, 07:26:31 PM »

pdirestajr

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Re: What does Sigma do next?
« Reply #13 on: August 16, 2014, 08:26:19 PM »
How about a 35-70mm 1.8 APS-c to go with their sweet 18-35!!
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Perio

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Re: What does Sigma do next?
« Reply #14 on: August 16, 2014, 08:42:17 PM »
If they can deliver a 24-70/f2, that will raise a few eyebrows but how heavy will it be, etc?

Sigma is bringing something big for Photokina  :P

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Re: What does Sigma do next?
« Reply #14 on: August 16, 2014, 08:42:17 PM »