I got my 15-85, 70-300, 50/1.8ii and 70-300L all in The Netherlands, all I got was the hood and pouch for the L (the 15-85 i didn't even get a box, just bubblewrap because it was split from a kit for â‚¬60 less). Got an 85/1.8 recently off ebay, from a guy who bought originally in Aus, no hood in that either.
Got the hoods for the 15-85 and 85/1.8 off ebay for $5 shipped each, they work well enough.
It's probably a regional thing, I'll ask my friend who goes to Hong Kong regularly what his experience is (although he generally only buys L lenses). Expecially in a place where you can get a 3rd-party hood for a dollar extra, Canon probably think that it's better to charge a few dollars extra for including the hood rather than lose that bit of difference.