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Author Topic: Lensbaby Announces Velvet 56  (Read 26389 times)

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Lensbaby Announces Velvet 56
« on: April 07, 2015, 08:26:22 AM »
PORTLAND, OR and ST. LOUIS, MO–(Marketwired – Apr 7, 2015) –(ShutterFest 2015)Lensbaby, providing creative effects lenses to photographers that ignite their creativity and expand their unique visions of the world, today announced the Velvet 56, a new high-end classic portrait lens. Velvet 56 will be on display for the first time during ShutterFest 2015, being held April 7-8 at St. Louis Union Station, St. Louis, Missouri.

Velvet 56 is a 56mm f/1.6 SLR and mirrorless camera lens with 1:2 macro capabilities. This “new classic” portrait lens delivers a velvety, glowing, ethereal look at brighter apertures, and beautifully sharp but subtly unique images as you stop down — with gorgeous, velvety tones that give digital images a film-like, organic quality. Incredibly versatile, Velvet 56 enables photographers to move seamlessly from shooting an environmental portrait, to capturing details in a subject’s clothing or jewelry. Nature and macro photographers will find its close-focus capabilities, combined with effects varying from impressionistic to just a touch of velvety smoothness, provide a set of visual tools that will expand their vision of the world.

Evoking the image style and construction quality of classic portrait lenses of the mid-20th century, Velvet 56 features the heft and smooth, dampened manual focus of these early lenses. Velvet 56, with an all metal body, will be available in two colors: traditional black, plus, Velvet SE, a special silver edition. Velvet SE will feature a beautiful clear-anodized finish, along with engraved aperture and focus markings.

Industry Reaction

“Excited was an understatement. When the box arrived, I ripped it open…5 minutes later I ran down into the studio shooting test shots…Result? LOVE LOVE LOVE. This is going to be a huge hit.” – Sal Cincotta, photographer, educator, founder of ShutterFest, and publisher of Shutter Magazine —www.salcincotta.com and www.behindtheshutter.com

“I am IN LOVE with this lens! The thing that makes me most excited, and the reason I never want to take it off my camera, is the way it jumps from macro to far away shooting. I adore it! It is the perfect lens for a portrait or lifestyle session because you never have to take the lens off.” – Caroline Jensen, portrait photographer & educator, www.carolinejensenblog.com

I don’t know what it is about this lens that makes me so emotional, but when I opened this photo up on my desktop it made me cry…have never experienced that before, it’s like this lens sees like I do…It’s like coming home…” – Kathleen Clemons, nature photographer & educator, http://kathleenclemonsphotography.com/

Velvet 56 allows direct access to the creative process of making beautiful and compelling images. This lens is a fluid extension to the photographic experience — the touch of the flawless metal, the tactile feel of minute details etched into its surface, the sensation of smooth, dampened manual focus. Photographers can effortlessly evoke classic appeal and transition from distant subjects to macro easily, capturing a variety of details in any given scene.

Images http://lensbaby.com/velvet56.php

“Velvet 56 is the result of our tireless efforts to offer a brand new lens design that combines the best qualities of classic lenses while eliminating the negative aspects of classic lenses,” said Craig Strong, Lensbaby Co-founder & Chief Creative Officer. “Utilizing a never before used singlet-doublet-singlet optical design, we have combined a variable glowing highlights with tack sharp latent details even at the maximum, f/1.6, aperture. This groundbreaking design, combined with macro focusing, gives photographers one of the most versatile lenses ever made, helping them create images of any subject matter with unique heart and soul. Portrait photographers can now add a new must-have lens to their bag of most-loved equipment. Nature and macro photographers will appreciate the subtle variable, buttery-smooth aesthetic.”

Velvet 56 Specs and Features

  • f/1.6-16
  • 1:2 Macro
  • 56mm
  • 62mm filter
  • Focuses from 5″ from front element to infinity
  • Metal lens hood included with Velvet 56 lenses for mirrorless cameras only
  • Dimensions (DSLR) 86mm at infinity to 112mm at Macro, 71.96mm diameter
  • Dimensions (mirrorless without hood) 94mm Infinity to 120mm at Macro
  • Weight ~400 grams

Pricing Velvet 56 retails for $499.95 (MSRP) and $599.95 (MSRP) for Velvet SE. The lenses will be available in Canon, Nikon, Sony A and Pentax mounts beginning 4/13/15 at lensbaby.com, B&H, Adorama, and from select specialty photo stores worldwide. Mirrorless mounts including Micro 4/3rds, Sony E, Samsung NX and Fuji X will be available in early May 2015.

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Lensbaby Announces Velvet 56
« on: April 07, 2015, 08:26:22 AM »

dpetry

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Re: Lensbaby Announces Velvet 56
« Reply #1 on: April 07, 2015, 08:34:51 AM »
No example shots provided?
Just text reviews from anonymous or paid celebrities?
US$500?
Lensbaby has gone mad, I believe only in what I can see (and even so I'm still skeptical).


EDIT: yeah, saw the link now. The images are not very interesting.
Even when using the original LensBaby people always assume you made a photoshop gimmick. With this lens they'll just assume that you did an Instragram gimmick, which is worst.
« Last Edit: April 07, 2015, 09:24:04 AM by dpetry »

ScottyP

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Re: Lensbaby Announces Velvet 56
« Reply #2 on: April 07, 2015, 08:36:44 AM »
It is "velvety" wide-open?

That sounds like a bold spin on "not sharp" or something.
Canon 6D; Canon Lenses: EF 70-200 f/2.8L IS II; EF 24-105 f/4 L; EF 85 f/1.8; EF-S 17-55 f/2.8; Canon 1.4x Mk. III T.C.; Sigma Lens: 35mm f/1.4 "Art"

GuyF

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Re: Lensbaby Announces Velvet 56
« Reply #3 on: April 07, 2015, 08:37:54 AM »
Oh dear, hipsters will leap on this gimmick and add it to their essential kit of beard, pipe and no socks.

jeffa4444

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Re: Lensbaby Announces Velvet 56
« Reply #4 on: April 07, 2015, 08:38:03 AM »
Sounds like having your cake and eating it or could that be Red Velvet.
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jebrady03

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Re: Lensbaby Announces Velvet 56
« Reply #5 on: April 07, 2015, 08:43:42 AM »
No example shots provided?
Just text reviews from anonymous or paid celebrities?
US$500?
Lensbaby has gone mad, I believe only in what I can see (and even so I'm still skeptical).

No offense but, I don't put much weight into the opinion of someone who's either unable or unwilling to read what's been posted and find the link to the images from this lens.

As for the sample images, they're definitely different. I can see some people losing their minds over the images while others will be put off by the effects of the lens.
Gear: 5D Mark IV, 5Ds, 135L, 85LII, 35LII, 100L, 70-200/2.8L IS II, 16-35/4L IS, Sigma 50mm Art, 24-105 IS STM, Canon 600 EX II-RT (x2), Yongnuo 600 EX RT-II (x3), ORLIT RoveLight 610 RT, and lots of modifiers

AcutancePhotography

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Re: Lensbaby Announces Velvet 56
« Reply #6 on: April 07, 2015, 08:56:07 AM »
Interesting use of marketing lingo.  Someone in the Lensbaby marketing department must have discovered an online thesaurus. Maybe they are paid by the adjective?   ;D
I shoot with a Camera Obscura with an optical device attached that refracts and transmits light

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Re: Lensbaby Announces Velvet 56
« Reply #6 on: April 07, 2015, 08:56:07 AM »

TWI by Dustin Abbott

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Re: Lensbaby Announces Velvet 56
« Reply #7 on: April 07, 2015, 09:16:02 AM »
Definitely some hyperbole here.  I'm not personally crazy about the look from some of the test photos, but I'll probably review one anyway.  Might as well...I've reviewed what seems like about 20 other 50mm lenses - I'll definitely have a point of reference!!
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IgotGASbadDude

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Re: Lensbaby Announces Velvet 56
« Reply #8 on: April 07, 2015, 09:24:03 AM »
No example shots provided?
Just text reviews from anonymous or paid celebrities?
US$500?
Lensbaby has gone mad, I believe only in what I can see (and even so I'm still skeptical).

No offense but

If you're going to be offensive to someone, don't wuss out by prefacing it with "no offense but".  >:(
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DRR

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Re: Lensbaby Announces Velvet 56
« Reply #9 on: April 07, 2015, 09:25:04 AM »
$500? I'm going to pass, thank you.

Some may like the look of it, but I don't see anything here that couldn't be reasonably created through other means, like smearing vaseline on your UV filter, which creates a similar "velvety" look. Although it's a little messier.


dpetry

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Re: Lensbaby Announces Velvet 56
« Reply #10 on: April 07, 2015, 09:26:33 AM »
No example shots provided?
Just text reviews from anonymous or paid celebrities?
US$500?
Lensbaby has gone mad, I believe only in what I can see (and even so I'm still skeptical).

No offense but

If you're going to be offensive to someone, don't wuss out by prefacing it with "no offense but".  >:(

Thanks for your comment. It's good to know that we are among humans and not robotic perfect not prone to mistakes like that guy. I didn't saw the link at first, I'm working and usually just scroll my eyes through this kind of stuff.
Anyway, thanks again.

jebrady03

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Re: Lensbaby Announces Velvet 56
« Reply #11 on: April 07, 2015, 09:30:55 AM »
No example shots provided?
Just text reviews from anonymous or paid celebrities?
US$500?
Lensbaby has gone mad, I believe only in what I can see (and even so I'm still skeptical).

No offense but

If you're going to be offensive to someone, don't wuss out by prefacing it with "no offense but".  >:(

Trust me, if I wanted to offend, I absolutely could and would.  I literally (not figuratively) meant that I didn't intend my comment to be offensive so one shouldn't read it that way.  I was simply pointing out that someone shouldn't be commenting without being knowledgeable on the topic.
Gear: 5D Mark IV, 5Ds, 135L, 85LII, 35LII, 100L, 70-200/2.8L IS II, 16-35/4L IS, Sigma 50mm Art, 24-105 IS STM, Canon 600 EX II-RT (x2), Yongnuo 600 EX RT-II (x3), ORLIT RoveLight 610 RT, and lots of modifiers

IgotGASbadDude

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Re: Lensbaby Announces Velvet 56
« Reply #12 on: April 07, 2015, 09:32:56 AM »
No example shots provided?
Just text reviews from anonymous or paid celebrities?
US$500?
Lensbaby has gone mad, I believe only in what I can see (and even so I'm still skeptical).

No offense but



If you're going to be offensive to someone, don't wuss out by prefacing it with "no offense but".  >:(

Thanks for your comment. It's good to know that we are among humans and not robotic perfect not prone to mistakes like that guy. I didn't saw the link at first, I'm working and usually just scroll my eyes through this kind of stuff.
Anyway, thanks again.

Haha you said "I didn't SAW" . . .  ;D  now I'm busting on ya  ::)
1DX, 5D3, 400 5.6 L, 135 L, 70-200 L, Sigma 50 1.4 Art, Sigma 24 1.4 Art, 40 mm pancake.

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Re: Lensbaby Announces Velvet 56
« Reply #12 on: April 07, 2015, 09:32:56 AM »

NancyP

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Re: Lensbaby Announces Velvet 56
« Reply #13 on: April 07, 2015, 09:36:23 AM »
What? The Petzvals are no longer de mode?

dpetry

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Re: Lensbaby Announces Velvet 56
« Reply #14 on: April 07, 2015, 09:49:34 AM »
No example shots provided?
Just text reviews from anonymous or paid celebrities?
US$500?
Lensbaby has gone mad, I believe only in what I can see (and even so I'm still skeptical).

No offense but



If you're going to be offensive to someone, don't wuss out by prefacing it with "no offense but".  >:(

Thanks for your comment. It's good to know that we are among humans and not robotic perfect not prone to mistakes like that guy. I didn't saw the link at first, I'm working and usually just scroll my eyes through this kind of stuff.
Anyway, thanks again.

Haha you said "I didn't SAW" . . .  ;D  now I'm busting on ya  ::)
The correct is "i didn't see?"
Sorry, non native english speaker here.
In Brazillian Portuguese we use "eu não tinha visto", which literally translated goes as  "i didn't have saw". I know literal translations are the worst, just to explain.

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Re: Lensbaby Announces Velvet 56
« Reply #14 on: April 07, 2015, 09:49:34 AM »