Will Canon price match the 1DX to the D4?

[dilbert]

Nikon rumors is suggesting that the D4 will debut at $6000.

When the 1DX was announced, Canon said that the intial price was to be $6800 but with comments made that it may change between announce and actual release.

What are the chances Canon will match Nikon on price?

[JR]

This is a very good question!  I asked myself the same thing when I saw the Nikon Rumors post today.  This for sure will put pressure on Canon to make sure they are not pricing themselves out of the market.

Competitively and considering the D4 is really supposed to be native ISO 100-102k Canon might be tempted to match price if they feel customer base would also buy the D4.  If instead they believe the 1DX customer are Canon upgrades mostly, then they may think they can get away with the $6,800 price tag.

This will be exciting to see.  A little competition is good!

[waving_odd]

What are the chances Canon will match Nikon on price?

All depends on the announced spec and availability of D4.

http://nikonrumors.com/2012/01/04/nikon-d4-6000-nikkor-af-s-85mm-f1-8g-500.aspx/

"Available in February..."

"The ISO range is listed again as 100 to 102,400, expandable to 50 to 204,800. Those were the original D4 specs I published back in December but then I had to correct them. I guess I was wrong in my correction..."

These are to be proved by Friday or PMA.  If Nikon isn't just playing around with figures on paper (I assume they can deliver what they say given their D3s' track record), Canon might be forced to adjust the price.  Anyone knows Nikon's record on announced availability and actual delivery?

[EYEONE]

I noticed on the Nikon Rumors post that they were sure to mention those 9-cross type F8.0 AF sensors. I'm sure that Nikon will be talking about those Friday too since Canon left them out.

I'm not sure Canon will match price. I didn't think $6,800 was that unreasonable anyway.

[Mt Spokane Photography]

Nikon usually prices their cameras a few hundred above the equivalent Canon Model, so expect a D4 to cost $7000-$7400.  Lets hope Canon does not raise their price.

If the rumored Nikon D4 comes in at $6,000 and is equivalent, then I think Canon would drop their price.

I'd like to see that Native 104,600 ISO first.

[pedro]

don't know if this thread refers to this ulitmate post at NR. But there is some talk about an "accidently" leaked article today... Full story here:

http://nikonrumors.com/2012/01/04/nikon-d4-6000-nikkor-af-s-85mm-f1-8g-500.aspx/


Nikon D4 will have substantially lighter body
Available in February
Suggested retail price: $6,000
The ISO range is listed again as 100 to 102,400, expandable to 50 to 204,800. Those were the original D4 specs I published back in December but then I had to correct them. I guess I was wrong in my correction.
91,000-pixel RGB metering sensor
Face detection/recognition
100% viewfinder coverage (obviously)
Illuminated function buttons
Dedicated video button
Includes H.264 B frame compression
Contrast detect AF in movie recording
Low-pass filter for video recording
Smooth aperture feature for video recording
Nikon D4 is not produced in Thailand

IF the retail price is 6k, then Canon might go down a bit as well...Not my league but good for the pro PJ's and WP's

[Picsfor]

My view on the 1DX price, as i told Canon, was that at £5300 it was on the expensive side.

My view was thus -
1D4 for about £3800, 1Ds3 for about £4500-£4800.

The 1DX had to sit somewhere in the middle to capture the whole market.
Why would 1D4 owners pay an extra £1500 for a camera that may not offer much more than they already have.
Why would all those 1Ds3 owners, who all spoke with their wallets and bought 5D2's want to fork out twice the price for not a lot more than what they need?

My view was that £4200-£4300 was about the price i would be willing to pay.

Nikon D3s - how much were they before the natural disasters hit production?
Mo more than £4000! Spoken to several D3s owners and they all say the same - it would have to be pretty remarkable to drag their credit cards out their wallets - and 16mp isn't enough!

[wickidwombat]

I noticed on the Nikon Rumors post that they were sure to mention those 9-cross type F8.0 AF sensors. I'm sure that Nikon will be talking about those Friday too since Canon left them out.

I'm not sure Canon will match price. I didn't think $6,800 was that unreasonable anyway.

yep thats gonna be a kick in the balls for canon no doubt, the D4 is going to be a monster, I am still baffled why canon would remove one of the most distinguishing features of the 1 series line which made people choose a 1 over anything else purely so they could extend the reach of cheaper lenses with Tele converters. Its a pretty bad business decision in my opinion it will be interesting to hear their reasoning for the move.

[Ralph Conway]

I noticed on the Nikon Rumors post that they were sure to mention those 9-cross type F8.0 AF sensors. I'm sure that Nikon will be talking about those Friday too since Canon left them out.

I'm not sure Canon will match price. I didn't think $6,800 was that unreasonable anyway.

yep thats gonna be a kick in the balls for canon no doubt, the D4 is going to be a monster, I am still baffled why canon would remove one of the most distinguishing features of the 1 series line which made people choose a 1 over anything else purely so they could extend the reach of cheaper lenses with Tele converters. Its a pretty bad business decision in my opinion it will be interesting to here their reasoning for the move.

In the last (digital SLR) decade Nikon always answered with a competitor upon Canons releases, that was a step behind. D3X was the first and only body that was different. But there is no use for it except for nature and studio photographers imo. And Nikon always was more expensive.

If the 4D really comes with the rumored specs, they first time went the way to beat Canon in pricing and (maybe) IQ. We will see an announcement. A couple of days, weeks or month later we will see pictures to compare. I prefere to wait for that. Best IQ (in high ISO ranges) is the most important point that counts for me next to the price. For my needs till today there is no competitor against Canon 5D MK II just delivers the best IQ at ISO ranges about 3200/6400 (D3s does to but in a resolution out of discussion). If 4D gives us (photographers) what rumors promise, Nikon would imo first time offer a competitor that would be interesting.
Great! If they would offer my favorite lenses (at Canons quality AND price), too.
But they have great lenses, too and I can change my behavior. My need for high ISO (usable 25.600 - 51k) is not changeable. And for about 800 € more I could (nearly) purchase a great all around lens from Nikon, too.

Ralph
 

   

[briansquibb]

yep thats gonna be a kick in the balls for canon no doubt, the D4 is going to be a monster, I am still baffled why canon would remove one of the most distinguishing features of the 1 series line which made people choose a 1 over anything else purely so they could extend the reach of cheaper lenses with Tele converters. Its a pretty bad business decision in my opinion it will be interesting to here their reasoning for the move.

+1 .... at the same time as losing the 1.3 crop

An 800mm + 1.4 went on the 1.3 crop 1D4 - now on the 1DX it is just an 800mm instead of an effective 1456mm - bad for wildlife shooters

[pwp]

I'm not sure Canon will match price. I didn't think $6,800 was that unreasonable anyway.

I am still baffled why canon would remove one of the most distinguishing features of the 1 series line which made people choose a 1 over anything else purely so they could extend the reach of cheaper lenses with Tele converters. Its a pretty bad business decision in my opinion it will be interesting to here their reasoning for the move.

Yep, I'm a big fan of APS-H too. The only APS-H body I ever skipped was the 1DIII. But if/when APS-H goes I'm going to have to drop the Visa card on a 400 f/2.8 for the 1DX to get back the reach I have with the 300 f/2.8 on the 1D4. That's an expensive month.

1DX pricing? Canon came up with a high price at announcement time to allow some flexibility closer to the shipping date and after the D4 pricing was finalized. It's not a bad strategy actually, announce at $6,800 and drop to $6,000 when it ships in March...it makes it look like a bargain.

FWIW I'm with EyeOne on the value of the 1DX even at $6,800. Having spent 20 memorable minutes with a 1DX late last year I know this is a killer camera.

Paul Wright

[Picsfor]

I'm not disputing it's a killer camera, from my short play, but i still think the £5300 price quoted was too much for the market - given this was an attempt at unifying 2 markets and regain some of those sales lost to the 5D2.

TBH, i'm finding much of the current thinking a tad confusing. Nikon to release a 36mp D800 and Canon to release an 18mp 5D3... That last move would pretty much make both of my 5D2's worth more S/H than what was paid for them new...

[4thchicken]

Given that the D4 is @ $6k (pre-orders/RRP), I'd be surprised if canon doesn't drop the price from the expected 6800

At this moment, the the D4 appears to have a few obvious advantages over the 1Dx...
- video (uncompressed HDMI output)
- video (1.5 & 2.7 crop for 1080p)
- photography (F8 cross sensors)
- wireless work (with accessory -

http://www.youtube.com/watch?feature=player_embedded&v=d0DnEoqm-wc
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)

Potentially you could make a case for the XQD cards as well though that is neither here or there atm.

AF is also an area where canon could potentially lose out (based in previous history)

For certain people these differences would be sufficient to either tempt or convince them to switch - canon would certainly know that. An $800 price difference would make it a a lot easier for those tempted to actually take the jump as the cost of switching glassware is effectively reduced.

Imo, canon made a mistake with the long lead-time announcement of the 1Dx - given the only reviews have been with 'pre-production models' that are subject to change there isn't actually that much known about the camera (spec sheet stuff aside).

In contrast, following D4 announcement there have been numerous reviews/reports/you tube clips etc from people who have actually had a thorough play with the camera (as an example -

http://www.youtube.com/watch?feature=player_embedded&v=jT0Pb5SNXmU
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- long but quite informative). Thats what generates the hype/public interest

For canon people however, we have to sit and wait until the march release to get the equivalent info (i.e. post D4 release) - by which time you'll have had a few weeks of hands on D4 unboxing/reviews drowning blog and youtube sites

[moreorless]

Nikon usually prices their cameras a few hundred above the equivalent Canon Model, so expect a D4 to cost $7000-$7400.  Lets hope Canon does not raise their price.

If the rumored Nikon D4 comes in at $6,000 and is equivalent, then I think Canon would drop their price.

I'd like to see that Native 104,600 ISO first.

In this case though there hasnt really been a equivalent, Canon's previous body targetting this market was ASPH.

The sports, jurno, wildlife market is also I expect one where Canon considers itself to be offers the more prenium product. Its got the more extensive range of tele lenses and the 1DX is aimed towards those expensive lenses with no F/8 while the Nikon is aimed at cheaper ones with a TC.

[ssrdd]

among nikon d4 and canon 1dx video quality, canon new c300 is a joke.