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Author Topic: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999  (Read 16341 times)

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Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« on: July 16, 2015, 10:43:36 PM »

Sigma Corporation Announces Pricing and Availability of 24-35mm F2 DG HSM Art Lens


Market’s first F2 full-frame zoom available in late July for $999


RONKONKOMA, NY — July 16, 2015 – Sigma Corporation of America, a leading DSLR lens and camera manufacturer, today announced that the new Sigma 24-35mm F2 DG HSM Art lens will become available in late July for the street price of $999.


The 24-35mm F2 DG HSM Art lens is the market’s first full-frame zoom that allows photographers to carry one fast aperture lens that can do the work of three popular fixed focal length lenses – the 24mm, 28mm and 35mm. It includes an optimized autofocus (AF) algorithm for smooth, fast, and accurate focusing, a manual focus (MF) override functionality, and is made of Thermally Stable Composite (TSC) reducing its size and weight.


Built upon the impressive versatility offered by Sigma’s 18-35mm F1.8 DC HSM Art lens, the new 24-35mm continues the Art line tradition of top optical performance that’s comparable toSigma’s 24mm F1.4 DG HSM Art and 35mm F1.4 DG HSM Art. It offers optimized lens power distribution, and minimizes spherical aberration, axial chromatic aberration and field curvature. The Sigma 24-35mm F2 DG HSM Art lens also features a video-friendly, inner focusing system that eliminates front-lens rotation, enhancing the lens’ stability as well as a Hyper Sonic Motor (HSM) that ensures a silent, high-speed AF function.


Preorder: Sigma 24-35mm f/2 DG HSM Art $999: Adorama | B&H Photo




“The combination of fast, constant aperture and zoom versatility will make this lens exceptionally popular for photographers who crave the convenience of wide angle zooms, paired with the performance of fast, wide primes,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “The Art lenses have raised the bar for total imaging performance, and this lens is going to make a lot of photographers very happy.”


As with all new lenses under the Global Vision categories, every 24-35mm will be tested using Sigma’s own modulation transfer function (MTF) measuring system, “A1,” in the company’s factory in Japan. It is compatible with Sigma’s USB DOCK, which allows photographers to update the lens’ firmware, adjust focus points and customize full-time MF function settings by using Sigma’s Optimization Pro software. Sigma’s exclusive Mount Conversion Service, which enables users to easily convert the lens’ camera mount between supported versions, is also available for a fee. The lens will be available in Sigma, Canon and Nikon mounts.


The Sigma 24-35mm F2 DG HSM Art lens will also feature:



  • Large-diameter, aspherical lens elements, which require advanced technologies to produce, one “F” Low Dispersion (FLD) glass, and seven Special Low Dispersion (SLD) glass elements with two aspherical lenses. The advanced optics and optimized lens power distribution minimizes spherical aberration, axial chromatic aberration and field curvature, resulting in outstanding optical performance

  • A video-friendly, inner focusing system that eliminates front-lens rotation, enhancing the lens’ stability and allowing use of circular polarizing filters

  • A Hyper Sonic Motor (HSM) that ensures a silent, high-speed AF function. Smoother AF is achieved when the this AF algorithm is optimized

  • Full-time MF by rotating the focus ring of the lens while auto focusing

  • A nine-blade, rounded diaphragm creates an attractive blur to the out-of-focus areas of the image

  • Specifications: Lens construction containing 18 elements in 13 groups; a weight of 33.2 ounces; a diameter and length of 3.4 inches by 4.8 inches, respectively; a minimum aperture of F16; and angle of view (35mm) of 84.1° to 63.4°; minimum focusing distance of 11 inches; and a maximum magnification ratio of 1:4.4


Preorder: Sigma 24-35mm f/2 DG HSM Art $999: Adorama | B&H Photo


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Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« on: July 16, 2015, 10:43:36 PM »

Random Orbits

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #1 on: July 17, 2015, 06:47:05 AM »
I wonder if Sigma are deliberately designing to hit a price point in the $900-$999 range here?

24/1.4 Art - $849
24-105/4 Art - $899
35/1.4 Art - $899
50/1.4 Art - $949
24-35/2 Art - $999

Most importantly, nothing over $1000.

Yes, but this is also the first one that doesn't already have a direct first-party competitor so it should have more pricing power.  It is interesting to note that those that are sold at higher prices have more of an sharpness advantage (50 is more expensive than the others) than their direct competitors.  Even though the 24 is the most recent of the primes, it has little pricing power.

cayenne

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #2 on: July 17, 2015, 08:59:44 AM »
They mention they already have a "18-35mm F1.8 DC HSM Art lens," lens.

Why would you want this new lens that is slower and had less of focal range (24-35 vs 18-35)?

Is there some other performance metric I'm missing?

Thanks in advance,


cayenne

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #3 on: July 17, 2015, 09:12:30 AM »
They mention they already have a "18-35mm F1.8 DC HSM Art lens," lens.

Why would you want this new lens that is slower and had less of focal range (24-35 vs 18-35)?

Is there some other performance metric I'm missing?

Thanks in advance,


cayenne

cayenne, that one is for APS-C bodies only. The new 24-35 covers a full frame sensor.

Rahul

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #4 on: July 17, 2015, 09:14:05 AM »
An oddball focal length. Why not use a fixed prime 24mm and crop to achieve a 35mm FOV instead? 
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kubelik

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #5 on: July 17, 2015, 09:24:31 AM »
An oddball focal length. Why not use a fixed prime 24mm and crop to achieve a 35mm FOV instead?

well, why use any focal length over another? I could just crop my 50mm images to 85mm ... but that would change the way I compose, and affect the apparent DOF in the final image. it's certainly a niche lens, but the limited zoom range is still useful for certain people.

bereninga

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #6 on: July 17, 2015, 10:26:03 AM »
If I didn't have a 24mm nor a 35mm, I'd probably get this.

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #6 on: July 17, 2015, 10:26:03 AM »

nightscape123

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #7 on: July 17, 2015, 12:51:07 PM »
Could be an interesting lens. If it is sharp wide open and has decent coma control it could be a  good astro lens. Replace the 24 and the 35.

It would need to be good at f/2.0 though, otherwise you could just use a 15-30 or 14-24.

As it is right now, most of the 24 and 35 f/1.4's need to be stopped down to 2.0-2.8 to control coma anyway, it will be interesting to see how this one handles it.

Halfrack

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #8 on: July 17, 2015, 02:50:59 PM »
I wonder how much testing they've done since the release of the 5Ds/R bodies - how it handles the new 50mp is really key.
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Joellll

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #9 on: July 17, 2015, 03:12:42 PM »
An oddball focal length. Why not use a fixed prime 24mm and crop to achieve a 35mm FOV instead?
For a number of reasons.

1. 24mm has a different field of view than 35mm, which makes them natively different. Same applies to why some photographers prefer 40mm/55mm/58mm/60mm over 50mm.

2. 24mm lenses are more challenging to design. To quote Roger Cicala from lensrentals.com quoting someone else, "the old rule is the best 24mm is a 35mm a few steps backwards." While this may sound contradictory to the first reason, we are talking about composition and relative sharpness, not field of view.

3. Sometimes, a photographer may really have no leg-zooming space, then a specific focal length matter. On the other hand, said photographer may not have time to swap lenses (but why this photographer wants to switch from 24mm to 35mm, or vice versa, is beyond me), in that case a zoom lens matters.

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #10 on: July 17, 2015, 04:33:57 PM »
I'd love to see them make 16/18-35 f2 Art.  Or even 16-24 F2 Art.

m8547

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #11 on: July 17, 2015, 05:18:46 PM »
An oddball focal length. Why not use a fixed prime 24mm and crop to achieve a 35mm FOV instead?
For a number of reasons.

1. 24mm has a different field of view than 35mm, which makes them natively different. Same applies to why some photographers prefer 40mm/55mm/58mm/60mm over 50mm.

2. 24mm lenses are more challenging to design. To quote Roger Cicala from lensrentals.com quoting someone else, "the old rule is the best 24mm is a 35mm a few steps backwards." While this may sound contradictory to the first reason, we are talking about composition and relative sharpness, not field of view.

3. Sometimes, a photographer may really have no leg-zooming space, then a specific focal length matter. On the other hand, said photographer may not have time to swap lenses (but why this photographer wants to switch from 24mm to 35mm, or vice versa, is beyond me), in that case a zoom lens matters.

1. 24mm cropped is the same field of view as 35mm, as long as you crop from the center of the frame. If you crop from the edge or corner of the frame you might get perspective distortion (or optical distortion if the lens is not perfect), and it would be as if you are using a 35mm tilt shift lens.

2. So a 24-35mm zoom must be even more challenging to design. Stepping back with 35mm will change the field of view because you are no longer in the same place. If you stand in one place it doesn't matter if you crop from the center or switch lenses.


It's not much zoom range, but I think it might be useful anyway. And if it has low coma it could be great for stars because I think all the 24mm primes out there now have coma problems (stars are not round in the corners of the frame).

Andyx01

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #12 on: July 17, 2015, 05:19:52 PM »
Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999

Or not.

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #12 on: July 17, 2015, 05:19:52 PM »

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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #13 on: July 17, 2015, 05:35:25 PM »
24/F2....SWEET.

Rented the canon 24/f1.4....the worst focusing lens ever - useless.

Hopefully this is better.
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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #14 on: July 17, 2015, 05:49:20 PM »
Sigma, make a 85-135 f/2 and I'll think about buying this one...
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Re: Preorder the New Sigma 24-35mm F2 DG HSM Art Lens for $999
« Reply #14 on: July 17, 2015, 05:49:20 PM »