Regardless of quality of product, this reminds me of when GM sent the Nova to Mexico!!!!
It's the classic cautionary tale about the pitfalls of doing business in foreign countries that can be found in hundreds (if not thousands) of books about marketing: General Motors introduced their Chevrolet Nova model of automobile into a Spanish-speaking market, then scratched their heads in puzzlement when it sold poorly. GM executives were baffled until someone finally pointed out to them that "nova" translates as "doesn't go" in Spanish. The embarrassed automobile giant changed the model name to the Caribe, and sales of the car took off.
This anecdote is frequently used to illustrate the perils of failing to do adequate preparation and research before introducing a product into the international marketplace. It's a wicked irony, then, that the people who use this example are engaging in the very thing they're decrying, because a little preparation and research would have informed them that it isn't true. (The sources that repeat this little tale can't even agree on where the Nova supposedly sold poorly, variously listing locales such as Puerto Rico, Mexico, South America, or simply "Spanish-speaking countries.") This is another one of those tales that makes its point so well (just like the apocryphal one about George Washington and the cherry tree) that nobody wants to ruin it with a bunch of facts. Nonetheless, we're here to ruin it.