In 2009, 2-3 months before I even thought about buying a DLSR (P&S prior), I went to the annual exhibition for the National Geographic Wildlife Photographer of the Year competition at the Natural History Museum in London. Didn't occur to me at the time, but when I decided to go down the DSLR route, I recalled about 70% of the photos on display were taken with a Canon, as opposed to Nikon.
Simple as that!