They lead a falling market, overall they too have seen falls in volume & profitability and innovation sometime radical is the only way to reverse a trend. As the trend shows currently DSLR sales are heading below peak SLR sales that's definitely not progress.
Well, that sounds so easy, I'm surprised they haven't done it yet.
I'm not implying its easy I know its not. They have one the largest new patent portfolios, R&D dollars well beyond most companies the fact is much of the new innovation is coming from start-ups (hence why companies like Apple & Google snap them up) but as Canon recently demonstrated with the 5D MKIV incremental advances that come at a steep price are not turn-ons to consumers with many options.
Apple have invested heavily in its camera team and two former colleagues that are experts in their field were employed to push the envelope maybe Canon needs to look outside of Japan.
Canon 5DS, Canon 6D, 16-35 f4L IS USM, 17-40 f4L USM, 28 f2.8, 24-70mm f4L IS USM, 24-105 f4L IS USM, 100mm f2.8L IS USM, 70-200 f4L USM, 70-300 f4-5.6 IS USM, 50 f1.8 STM, 100-400mm f4.5-5.6L IS USM II, 1.4EX III, Canon G7 X, EOS 760D EF-S 10-18mm f4.5-5.6 IS STM, EF-S 18-55mm f3.5-5.6 STM