the cards are good but take too long this you just pop on the lens snap a shot off in the general direction and set your custom balance,
here is a review of them
I've not used one of those though I know there are a variety of brands ranging up to $125 USD as I recall. For me the cards (specifically the WhiBal same guy makes LensAlign) are pretty quick (they have a target for instant focus) but most importantly I found them most accurate..spot on. No right or wrong it seems as long as one is cognizant not to use AWB or post processing without a proper WB snapshot(s) prior.