Given the recent rebate extension, which includes double savings with the purchase of a VDSLR (including the 5DMII), has Canon just tipped its hand on an announcement date for the 5DMIII? It seems unlikely to me that they would announce the MIII until after it ends on March 3rd, to prevent blunting the sale's effectiveness.
(Also note the date: 5DM3 announced on 3/3.
Conspirancy theories aside, this sounds like the thinking of a marketing department to me.
Apple does the same thing with iPhones, running massive sales just before the announcement of a new model to burn off inventory. It's an open secret that the release of new models is the reason for Canon's current generosity, but I think it's interesting that nobody's made note of the possible significance of the sale's end date. Granted, those who have been waiting patiently for the 5DMIII for years are mainly pros/enthusiasts. One might assume these people follow the rumor mill more closely and are more savvy to what's going on (read: less likely to be swayed by flashy, extra savings, no pun intended).
Is my logic sound on this? Are we looking at an announcement on 3/3 (or later)?