There have been rumors about Nikon FF mirrorless for many years now. We see no such thing. What would be the reason for Canon to launch a FF mirrorless? To compete with Sony? What Canon needs is a better sensor and some fine tuning in their current FF DSLRs. Yet another form factor with its own lineup of lenses does not seem like a good idea economically.
Canon is driven by the bottom line and they know they are on a diminishing market where all camera makers are facing losses. They'd need a new approach to social media oriented mass products. There might still be some money to be made as everybody is vlogging and YouTubing. Now look at the GoPro flock, it is enormous! Look at the shaky, vertical pixelated stuff people post...now there I see a market.
Canon thinks "camera" they should think "audience".
You are thinking small potatos, Canon is thinking big - Very BIG!
Canon has announced their new approach to the drop in camera sales, and its not into a market where competition is so stiff that there are almost no profits.
They spent billions to buy Axis, the big surveillance camera manufacturer which sells very expensive systems to the government, military, and big companies who can afford big bucks for security. We are talking billions of dollars.
"Canon Inc (7751.T
) made a 23.6 billion-Swedish-crown ($2.83 billion) offer for network video surveillance leader Axis AB (AXIS.ST
) on Tuesday -- the biggest purchase ever for the Japanese firm trying to expand beyond a shrinking camera market." The deal will make Canon a top player in the video surveillance market, which was worth an estimated $15 billion at the end of last year, according to researcher IHS. Within that market, there is a $3.86 billion segment for network-connected security cameras which is led by Axis with a 17.5 percent share as of 2013.
Secondly, they are buying and expanding even more into the Medical Imaging field, once again, high end, expensive products that are very profitable. Hospitals with huge budgets for new products trust Canon because of their support. They pay the price for quality and reliability.
"Under Phase V of its Excellent Global Corporation Plan, a five-year initiative launched in 2016, Canon aims to embrace the challenge of new growth through a grand strategic transformation. With regard to reinforcing and expanding new businesses in particular, which represents one of the important strategies to be carried out during this phase, Canon intends to cultivate its health care business within the safety and security sector as a next-generation pillar of growth.
Toshiba Medical is one of the leading global companies in the medical equipment industry. Within the field of medical X-ray computed tomography (CT) systems in particular, Toshiba Medical is the overwhelming market share leader in Japan and has been steadily increasing its global market share. Additionally, Toshiba Medical is the only company in the industry with a broad product portfolio that spans diagnostic X-ray systems, magnetic resonance imaging (MRI) systems, diagnostic ultrasound systems and diagnostic nuclear medicine systems. The company also offers cutting-edge medical imaging solutions and in-vitro diagnostics aimed at individualized care."
Third, industrial applications like machine vision where, once again, Canon can leverage their reputation to convince buyers to spend big bucks on Canon equipment.
Canon feels that these areas are growth markets, and so far they have been right.
Canon is also creeping into the sensor market, and offering sensors for sale. They do not seem to be diving in big time, so their intentions are not known.