Canon EF 24 f/2.8 IS USM

[PJshooter]

Glad to see that Canon thinks the global recession is over

In what reality are they living? Can I get some of those meds?

[kubelik]

Glad to see that Canon thinks the global recession is over

In what reality are they living? Can I get some of those meds?

the only thing I can think of is Canon wants to clear the shelves of other old-but-reasonably-priced lenses.  when you look at a 24mm f/2.8 IS USM at $800, suddenly the 28mm f/1.8 USM looks like a crazy winning purchase.  even the 35mm f/1.4 L USM at $1300 looks unbelievably fantastic at only $500 more.  (you can't tell me that L-build quality and f/1.4 aren't worth 60% more than a non-L f/2.8 prime)  in fact, I'm so scared of what the future has in hold that I am very close to purchasing the current 35 L because it's looking like the bargain purchase of the year at this point.

[wickidwombat]

these have to be aimed at budding cinematographers with the IS and the price is still significantly lower than any cine lenses. that is all i can think of to justify it