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Author Topic: Canon EF 24-70 f/2.8L II Announced  (Read 37369 times)

Matthew19

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #90 on: February 07, 2012, 07:20:54 PM »
Everyone that has mentioned the currency aspect of the price point is correct. Its important not to think of things in terms of dollars because dollars have no fixed value. The federal reserve printed trillions of them in 2008 to bail out the banks and keep interest rates artificially low. Thats why it cost more. More supply of currency = less value per unit. If you price the new lens in term of real assets i.e. how many barrels of oil, or gold, silver, corn, did it cost in 2002 vs 2012 the price has actually gone down. Thats why I don't like to save money in USD. Everyone is slowly finding out why.

P.S. There is only one presidential candidate that understands how fiat currencies work. He wrote a book on it.

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #90 on: February 07, 2012, 07:20:54 PM »

Caring

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #91 on: February 07, 2012, 07:39:12 PM »
I think the comments about a $1,000 increase in price for Mk II is a bit exaggerated.  It is not fair to compare Amazon.com prices against the RRP for a lens (even if it is comparing Mk I Amazon price vs the RRP for Mk I!).


For a more accurate representation of RRP comparison in my country (Australia!):


[From http://camerapro.net.au    *Note - Not sure how reliable this website is for Australian RRP of Mk I*]
"Canon EF 24-70mm f/2.8L USM
RRP :$2,299.00"


[From www.photoreview.com.au]
"The EF24-70mm f/2.8L II USM will be available in Australia from April 2012 for $2899"


This represents only an increase of AUD$600 in RRP.  So is AUD$600 more worth the increase in MTF / IQ based on improved technology since Mk I was introduced in 2002?
« Last Edit: February 07, 2012, 07:44:52 PM by Caring »

jm345

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #92 on: February 07, 2012, 07:47:41 PM »
Obviously there will also be an IS version of the 24-70 f/2.8 II - coming next - to be announced with the replacement of the 5dMKII. And the IS version will be priced at $2999. Stay tuned.

Matthew19

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #93 on: February 07, 2012, 07:54:25 PM »
Caring, your quoting in Australian dollars, which has doubled in value vs the USD over the past 10 years.

Caring

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #94 on: February 07, 2012, 07:56:28 PM »
Caring, your quoting in Australian dollars, which has doubled in value vs the USD over the past 10 years.

Yes, but $2,229 should be the current RRP?   Not the RRP at the time that Mk I was released?


For the avoidance of doubt, Canon USA now quotes "Estimated Retail Price" for the 24-70mm, not the RRP:

http://www.usa.canon.com/cusa/professional/products/lenses/ef_lens_lineup/lens_standard_pro/ef_24_70mm_f_2_8l_usm

« Last Edit: February 07, 2012, 08:04:54 PM by Caring »

Caps18

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #95 on: February 07, 2012, 08:02:56 PM »
Obviously there will also be an IS version of the 24-70 f/2.8 II - coming next - to be announced with the replacement of the 5dMKII. And the IS version will be priced at $2999. Stay tuned.

Maybe if it was a 16-105 f/2.8 IS, I would be willing to pay that much.

I'm sure this lens is better in terms of IQ and what not, but it is kind of disappointing that they did nothing to improve it.  Especially when you consider the price they are charging.

I think people need to look into the 16-35mm or a 17-40mm, a 50mm or 85mm to get more interesting pictures.
5D mark 2, 16-35mm f/2.8, 17mm TS-E f/4, 85mm f/1.8, 300mm f/4 + 1.4x, 580 EX Flash

takoman46

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #96 on: February 07, 2012, 08:22:06 PM »
Does anybody think that the benefits/advantages of the 24-70 version II justify the massive price increase from the version I? I mean... I can see bigger glass and 9 aperture blades causing a price increase... but $1100 is difficult to comprehend. I would have expected an increase of maybe $500 at most considering. All I have to say is "WOW!" For some reason, I'm still thinking about biting the bullet and purchasing the version II.

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #96 on: February 07, 2012, 08:22:06 PM »

bchernicoff

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #97 on: February 07, 2012, 08:47:20 PM »
I've made an animated gif comparing the resolution charts of this new lens at 70mm to the 70-200mm f/2.8 L II at 70mm, since that is something a lot of us can relate to. It seems like it will deliver some stunning results (better at 70mm anyway).

7enderbender

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #98 on: February 07, 2012, 08:54:51 PM »
You may have a point - and I hate it. I can't stand touch screens, I still prefer books on paper and even now am not 100% thrilled about the fact that film is for all practical purposes dead.

There are certain aspects of quality that grew over decades and sometimes centuries that people are a little too willingly tossing out in the name of "progress". Call me old-fashioned or reactionary. I won't take it as an insult.

I can't wait for the day when some Panasonic or Fuji puts out a full frame poor-man's Leica...or if one day there will be a full-frame digital body that is manual focus works and with my FD glass. I'm going to open a 1983 Bordeaux when I come home and put on a few vinyls - you know "the large CDs" as my 5-year old calls them...

Amen to that.
How much fun would it be if the guts of a GX1 were put into the F1n body with an EF mount. Yeh I know it's as likely as me getting my youth back....

I've got my FD glass on a 500D at the moment with confirm manual focus, works pretty well you should try that. Only thing I've found is that the 200 f2.8 is very diffucult to use hand held, used to be able to but combined with crop factor I really need IS nowadays

Ah well, we can dream, can't we? I want my 5DII sensor in a F1n or AE-1p body. Or alternatively a way to convert my 5DII to full-time manual focus with an AE1-p viewfinder and made-in-Germany Zeiss lenses...

The problem is that a majority of folks don't even understand what we are after with this - and what has been lost. I really should put a darkroom in the basement...

5DII - 50L - 135L - 200 2.8L - 24-105 - 580EXII - 430EXII - FD 500/8 - AE1-p - bag full of FD lenses

RedEye

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #99 on: February 07, 2012, 09:34:10 PM »
All I have to say is "WOW!" For some reason, I'm still thinking about biting the bullet and purchasing the version II.

As an ex floor trader and market maker... it's not what it's worth, it's what the bid and ask let you take them for :) 

I'm in your camp, chips in.

D.Sim

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #100 on: February 07, 2012, 09:45:16 PM »
A new Zoom Lock lever also enables photographers to lock the zoom position at the extreme wide end to prevent damage to the lens in transit, while a water and dustproof construction2 enables users to continue shooting in harsh conditions.</p>

Locked at the wide end? Wait, does that mean no more reverse zoom?

Meh

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #101 on: February 07, 2012, 09:59:41 PM »
A new Zoom Lock lever also enables photographers to lock the zoom position at the extreme wide end to prevent damage to the lens in transit, while a water and dustproof construction2 enables users to continue shooting in harsh conditions.</p>

Locked at the wide end? Wait, does that mean no more reverse zoom?

Yes, you can see on the photo of the lens it is in the retracted position at 24mm

D.Sim

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #102 on: February 07, 2012, 10:04:11 PM »
A new Zoom Lock lever also enables photographers to lock the zoom position at the extreme wide end to prevent damage to the lens in transit, while a water and dustproof construction2 enables users to continue shooting in harsh conditions.</p>

Locked at the wide end? Wait, does that mean no more reverse zoom?

Yes, you can see on the photo of the lens it is in the retracted position at 24mm


Geee... thats... depressing...
*goes out to order a MkI*

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #102 on: February 07, 2012, 10:04:11 PM »

Meh

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #103 on: February 07, 2012, 10:09:21 PM »
A new Zoom Lock lever also enables photographers to lock the zoom position at the extreme wide end to prevent damage to the lens in transit, while a water and dustproof construction2 enables users to continue shooting in harsh conditions.</p>

Locked at the wide end? Wait, does that mean no more reverse zoom?

Yes, you can see on the photo of the lens it is in the retracted position at 24mm


Geee... thats... depressing...
*goes out to order a MkI*

Get 'em while you can!

ssrdd

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #104 on: February 07, 2012, 10:52:23 PM »
canon is lost. with 4kcine zooms,c300 and now 24-70 lens. no offense fan boys.

What do you mean lost?  Do you mean they aren't making everything that you want them to make?

Let's be honest, the old school canon people obviously care more about straight photography and not much about video.  If canon only catered to people like you then they would be lost.  Let's look at other companies that decided to not progress with the market's demands:

Every single US automaker - people have been buying big trucks for years, so let's keep doing that and screw these babyman eco battery cars...

RIM - touch phones are toys...

Kodak - digital will never catch on...

Borders - people only want paper books...

The list can go on.


I'm sorry to say it, but video is the future.  I want photography first, and it seems like you do also, but we are not the majority.  And who cares if they incorporate video into their amazing dslrs, and who cares if they make lenses that work great for video and stills?

People saying canon is lost, and they are just screwing everyone don't really know what they are talking about.  They might be screwing a few people, but if they just made stuff that you wanted they wouldnt even stay in the dslr business.

old school blah blah blah....

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Re: Canon EF 24-70 f/2.8L II Announced
« Reply #104 on: February 07, 2012, 10:52:23 PM »