Gear Talk > Lenses

Pricing of the New Lenses

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Canon Rumors:
Share *UPDATE* Canon USA pricing is now official, and it looks like a significant price bump for the Canon EF 24-70 f/2.8L II. It better be the best built, best focusing and have the best optical quality of any Canon zoom lens! Available April 2012 EF 24-70mm f/2.8L II USM $2299 Available June 2012 EF 24mm f/2.8 IS USM $849 EF 28mm f/2.8 IS USM $799 I am surprised the 24mm and 28mm are so closely priced. I figured the 24mm would cost a considerable amount more. These primes are NOT priced for the mass market, I’d love to hear the reason for these two lenses and their price point. From Canon Germany The bad news? Below is pricing released on the Canon Germany web site. Still waiting to see official USA pricing. Available April 2012 EF 24-70mm 1:2,8L II USM 2299 Euro Available June 2012 EF 24mm 1:2,8 IS USM 829 Euro EF 28mm 1:2,8 IS USM 799 Euro Source: Canon Germany Thanks all cr

kevl:

--- Quote ---Available April 2012
EF 24-70mm 1:2,8L II USM 2299 Euro
--- End quote ---

LOL that's $3011.35 Canadian. This has to be a mistake... or the Europeans are getting seriously ripped off. Or maybe they throw in a 7D with a kit lens if you pre-order? :)

Kev

Nejko:
say whaaaaaaat? o.O

Canon 24-70 mk1 -> mk2 = 900€ premium... that´s just sick..


edit:
"The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00. "
Japanese people think $ and € are the same... wth?!

edmund:
Canon USA press release:
http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e0248044cf6e


--- Quote ---The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00.
...
The EF 24mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $849.99, while the EF 28mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $799.99.

--- End quote ---

LuCoOc:
I'd prefer the 24mm L if they ask 800 Bucks for a 2.8 prime lens.

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