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Author Topic: Pricing of the New Lenses  (Read 19089 times)

Canon Rumors

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Pricing of the New Lenses
« on: February 07, 2012, 07:08:03 AM »
*UPDATE* Canon USA pricing is now official, and it looks like a significant price bump for the Canon EF 24-70 f/2.8L II. It better be the best built, best focusing and have the best optical quality of any Canon zoom lens!

Available April 2012 EF 24-70mm f/2.8L II USM $2299

Available June 2012 EF 24mm f/2.8 IS USM $849 EF 28mm f/2.8 IS USM $799

I am surprised the 24mm and 28mm are so closely priced. I figured the 24mm would cost a considerable amount more. These primes are NOT priced for the mass market, I’d love to hear the reason for these two lenses and their price point.

From Canon Germany The bad news? Below is pricing released on the Canon Germany web site. Still waiting to see official USA pricing.

Available April 2012 EF 24-70mm 1:2,8L II USM 2299 Euro

Available June 2012 EF 24mm 1:2,8 IS USM 829 Euro EF 28mm 1:2,8 IS USM 799 Euro

Source: Canon Germany

Thanks all

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« Last Edit: February 07, 2012, 07:34:50 AM by Canon Rumors »
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Pricing of the New Lenses
« on: February 07, 2012, 07:08:03 AM »

kevl

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Re: Pricing of the New Lenses
« Reply #1 on: February 07, 2012, 07:14:03 AM »
Quote
Available April 2012
EF 24-70mm 1:2,8L II USM 2299 Euro

LOL that's $3011.35 Canadian. This has to be a mistake... or the Europeans are getting seriously ripped off. Or maybe they throw in a 7D with a kit lens if you pre-order? :)

Kev

Nejko

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Re: Pricing of the New Lenses
« Reply #2 on: February 07, 2012, 07:15:15 AM »
say whaaaaaaat? o.O

Canon 24-70 mk1 -> mk2 = 900€ premium... that´s just sick..


edit:
"The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00. "
Japanese people think $ and € are the same... wth?!
« Last Edit: February 07, 2012, 07:20:00 AM by Nejko »

edmund

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Re: Pricing of the New Lenses
« Reply #3 on: February 07, 2012, 07:17:03 AM »
Canon USA press release:
http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e0248044cf6e

Quote
The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00.
...
The EF 24mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $849.99, while the EF 28mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $799.99.

LuCoOc

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Re: Pricing of the New Lenses
« Reply #4 on: February 07, 2012, 07:21:29 AM »
I'd prefer the 24mm L if they ask 800 Bucks for a 2.8 prime lens.
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kevl

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Re: Pricing of the New Lenses
« Reply #5 on: February 07, 2012, 07:22:25 AM »
Canon USA press release:
http://www.usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&docId=0901e0248044cf6e

Quote
The EF 24-70mm f/2.8L II USM lens is expected to be available in April for an approximate retail price of $2,299.00.
...
The EF 24mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $849.99, while the EF 28mm f/2.8 IS USM lens is expected to be available in June for an approximate retail price of $799.99.



2,299 US is obviously much better than 2,299 EUR, but even still that's $1,000 more than the Mk I.  I'm still LOL'ing.

Kev

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Re: Pricing of the New Lenses
« Reply #6 on: February 07, 2012, 07:28:42 AM »
Wow - $2299 for no IS, zoom lock, 50g lighter and 82mm.  This lens better be tack, tack sharp.  I was contemplating buying the 24L II in the spring, but that's now on hold until I see what this thing will do.  I could see $1899, but $2299 is a little too rich.

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Re: Pricing of the New Lenses
« Reply #6 on: February 07, 2012, 07:28:42 AM »

well_dunno

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Re: Pricing of the New Lenses
« Reply #7 on: February 07, 2012, 07:29:37 AM »
Generally, the lenses have the same kind of numerical price regardless if it is in Euro or USD - you might frequently see prices quoted as 1500 EUR/US$. So yep, we on the other side of the ocean are paying some 30% more  ::) taxes...

candyman

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Re: Pricing of the New Lenses
« Reply #8 on: February 07, 2012, 07:30:19 AM »
Quote
Available April 2012
EF 24-70mm 1:2,8L II USM 2299 Euro

LOL that's $3011.35 Canadian. This has to be a mistake... or the Europeans are getting seriously ripped off. Or maybe they throw in a 7D with a kit lens if you pre-order? :)

Kev


This is the case since the introduction of the EURO


We see often a 1:1 converting between US dollar and euro
Also in the price included - in the Netherlands - there is 19% VAT


So....we have to be patient waiting for prices to drop.
But the 24-70 should have stellar performance if I want to buy it.
I was planning to upgrade more lenses for my growinpath towards FF. I guess 24-105 is a serious alternative.


Edit:  EF 24-70mm 1:2,8L II USM 2299 Euro  that is 3010 US dollar (rate February 7th 2012)
Holy cow.....700 US dollar more on this side of the ocean


And, 1200 euro more than the 24-70 MKI...pffff




« Last Edit: February 07, 2012, 07:42:28 AM by candyman »
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neuroanatomist

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Re: Pricing of the New Lenses
« Reply #9 on: February 07, 2012, 07:30:35 AM »
$1000 for 10 cm shorter and a few grams lighter, with a less effective hood design, the possibility of lens creep (they felt the need for a zoom lock), and the added expense of 82mm filters?

Optically, this lens had better be *damn* good...
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Astro

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Re: Pricing of the New Lenses
« Reply #10 on: February 07, 2012, 07:41:33 AM »
way too expensiv.

FF DSLR bodys are still out of reach for most normal "consumers"... and now such an expensiv replacement .... where is this going?

with µ43 replacing more and more of the entry DSLR market i fear that the EF system one day in the not so far future will ony be for the wealthy and pros.

i mean.... come on 3000 euro (i guess) for a new FF body (5D MK3) and 2200 euro for a essential zoom lens?

and i thought in 2006 we would have FF in "consumer" cameras by 2012.   ::)

« Last Edit: February 07, 2012, 07:43:31 AM by Astro »

cjedj

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Re: Pricing of the New Lenses
« Reply #11 on: February 07, 2012, 07:42:02 AM »
My eyes are watering... :o

I was hoping to be able add one of these to my collection, but at that price I can forget it.  :'(

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Re: Pricing of the New Lenses
« Reply #12 on: February 07, 2012, 07:47:44 AM »
Given that my 24-105 f/4L IS was <1000€, the new primes would have to be as good as the Zeiss ZE 25 and 28 in order to pique my interest...

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Re: Pricing of the New Lenses
« Reply #12 on: February 07, 2012, 07:47:44 AM »

CMDVisuals

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Re: Pricing of the New Lenses
« Reply #13 on: February 07, 2012, 07:48:42 AM »
Damn. The 70-200 2,8 IS II was 2300€ when it was introduced. And that thing has IS and way more glass in it. And the performance of the 70-200 2,8 IS II is stellar, the 24-70 II can't be that much better.

There has to be a mistake in the pricing. If not, then... Yeah, then what? I thought I had saved enough money for both the 5d mk III and a new "kit"-lens... And i'm not going to buy an old 24-70. Maybe I'll have to stick with the 24-105 then.

smirkypants

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Re: Pricing of the New Lenses
« Reply #14 on: February 07, 2012, 07:49:55 AM »
$1000 for 10 cm shorter and a few grams lighter, with a less effective hood design, the possibility of lens creep (they felt the need for a zoom lock), and the added expense of 82mm filters?

Optically, this lens had better be *damn* good...
I have to admit, I'm shaking my head. Price/IS/filters. 82mm filters... This is one of those things that people don't really think about buying the lens but I have about $1500 worth of 77mm filters. I'd need about $3k to get up and running for outdoor portrait work. This lens is so DOA for me.

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Re: Pricing of the New Lenses
« Reply #14 on: February 07, 2012, 07:49:55 AM »