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Author Topic: Pricing of the New Lenses  (Read 27910 times)

unfocused

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Re: Pricing of the New Lenses
« Reply #45 on: February 07, 2012, 10:57:32 AM »
I guess the 24-70mm II will no longer be a blind buy for me like I had originally planned. Heck at these prices, if a buy at all for that matter!

Indeed. For $1699 I would likely have preordered. Now, I'm going to seriously consider the MkI or the 50L instead.

Whoa...when Neuro suggests a lens is too expensive...well...Canon seems to have reached a new high. :)

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Re: Pricing of the New Lenses
« Reply #45 on: February 07, 2012, 10:57:32 AM »

AJ

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Re: Pricing of the New Lenses
« Reply #46 on: February 07, 2012, 10:58:19 AM »
The MSRP listed prices have nothing to do with what their actual prices will settle in at. I think we should relax a little.

For example: The EF 100mm f/2.8L has a list price at $1,700.00USD on Amazon all the time, but it sells at around $900 all day.
Yes.  Maybe the price will settle around $1900.  That's what Nikon's 24-70 sells for.

unfocused

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Re: Pricing of the New Lenses
« Reply #47 on: February 07, 2012, 11:13:44 AM »
Okay, I was just teasing with the last post.

Seriously though, what went through my head when I saw these prices were:

1) Boy, I'm glad I bought a refurbished 100-400mm. It may be old, but I can't imagine what they'll charge for the next model if they ever get around to updating it.

2) I guess I'll be sticking with APS-C for awhile. The under-$2,000 price for the 5DII had me tempted, but I couldn't get past the additional investment in lenses, plus the loss of the 1.6 crop. Now, I think I'll just wait and see how they improve the 7D. That refurbished 17-55 f 2.8 with IS is starting to look like a bargain.

BTW, this isn't really true:
Quote
The MSRP listed prices have nothing to do with what their actual prices will settle in at... For example: The EF 100mm f/2.8L has a list price at $1,700.00USD on Amazon all the time, but it sells at around $900 all day.

Amazon list prices can be pure fantasy. The true MSRP can be found on the Canon Direct Store site. They are higher than the street prices, but not by that much. 100mm 2.8 L Macro MSRP is $1,049. With rebate, $979. Street price at B&H and Adorama is $926 -- so difference of about $53.

Street price will drop, but probably not right away and not as much as we might hope. Fortunately, Canon seems to be moving to year-round rebates, which help a little...sometimes...but not much when they do their forced pricing.

p-ivo

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Re: Pricing of the New Lenses
« Reply #48 on: February 07, 2012, 11:25:40 AM »

if (a big if) they improved it optically (and the old 24 is not that bad already) then that price could be justified somehow.

yep.

This is where it makes sense for me.
The list price seems shocking at first, but we need to wait until it cools off a bit.

Than the price upgrade od few hundreds over the old 24/2.8, could easily be seen in the upgrades in

  • USM motor
  • hand-holding / video ability with IS
  • improved optical performance as seen in recent canon upgrades of lenses

and then it is good bye my lovely 20mm f/3.5 Voigtländer pancake  (600$)



[/list]

mkln

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Re: Pricing of the New Lenses
« Reply #49 on: February 07, 2012, 01:17:54 PM »
they can't use EF-S (or EF) on a mirrorless system.
mirrorless = new mount.

I think Pentax/Ricoh disagree with you.

yeah they also write

"And on handling a pre-production version we noticed that, because it features a full depth K-mount, it is a pretty big camera. Below we demonstrate how its size compares to the company's flagship K-5 DSLR."

kubelik

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Re: Pricing of the New Lenses
« Reply #50 on: February 07, 2012, 01:53:08 PM »
The list price seems shocking at first, but we need to wait until it cools off a bit.

why are so many people on this forum convinced that Canon lists prices far higher than they see retail for?  we're talking Canon glass here, not Sigma.  when the new 70-200mm f/2.8 L IS II came out, Canon asked for $2499.  more than a year later, if you look at the non-promotional price, it's still pretty much around $2400 ... so about a 4% reduction in price.

I don't see the 24-70 coming down much in price as it is L glass.  as for the two primes, even if you dropped their price by 10% or even 15% they'd still be dramatically overpriced (by $200 or so).  and I don't see Canon slashing the price on brand new lenses by that much.

unfocused

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Re: Pricing of the New Lenses
« Reply #51 on: February 07, 2012, 02:20:36 PM »
The list price seems shocking at first, but we need to wait until it cools off a bit.

why are so many people on this forum convinced that Canon lists prices far higher than they see retail for?  we're talking Canon glass here, not Sigma...

Exactly. Compare the MSRP on the Canon website to the street price from B&H or Adorama. They are not that much different and during rebate times (which is pretty much year-round these days) the difference is even smaller. (due to the forced-pricing).

Also check Canon Price Watch and you can see that the trajectory of prices is not that great and can go up and down. I bought the 100 2.8 macro "L" shortly after it came out (during one of the first rebates) and paid less then than what it is going for now.

If you haven't read it yet, this is a fun read: http://www.canonpricewatch.com/canon-lenses-better-stocks/

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Re: Pricing of the New Lenses
« Reply #51 on: February 07, 2012, 02:20:36 PM »

t.linn

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Re: Pricing of the New Lenses
« Reply #52 on: February 07, 2012, 02:22:48 PM »
Those arguing the the street price of the new 24-70 will be significantly lower than the list price should take a closer look.  At least on the L lenses that I follow this is not the case. 

I have to admit that I'm probably experiencing a bigger case of sticker shock over this lens than any other announced lens to date.  It has been on my wish list for some time despite misgivings about its substantial weight.  Now I have to admit that any temptation I might have been feeling to take the plunge is gone.  I'm still looking forward to the reviews but I can't see ever buying one. 

One thing I do like is the reduction in weight.  To put things in perspective for U.S. customers 145g is about .3 lbs.  It's not nothing—but the lens is still a beast.
« Last Edit: February 07, 2012, 03:40:33 PM by t.linn »

aeturnum

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Re: Pricing of the New Lenses
« Reply #53 on: February 07, 2012, 02:23:30 PM »
It's worth noting that, at least according to Amazon, the 24-70 f/2.8L Mk1 also has a list price of $2300. The lens will probably come down in price to match its predecessor over time.

t.linn

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Re: Pricing of the New Lenses
« Reply #54 on: February 07, 2012, 02:25:04 PM »
@aeturnum

It's also worth noting that Amazon tend to exaggerate the list price of lenses (and other goods) to make their price seem better than it really is.  Canon USA's list price is actually $1399.

http://usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup/ef_24_70mm_f_2_8l_usm
« Last Edit: February 07, 2012, 02:29:21 PM by t.linn »

Mt Spokane Photography

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Re: Pricing of the New Lenses
« Reply #55 on: February 07, 2012, 02:34:41 PM »
It's worth noting that, at least according to Amazon, the 24-70 f/2.8L Mk1 also has a list price of $2300. The lens will probably come down in price to match its predecessor over time.

Canon is likely a better source of the MSRP than Amazon, who seems to just make those MSRP's up with what ever number is on the side of a railroad car passing by. 

I worked for a company that did that.  A customer was in demanding a lower price, and the salesman saw a train passing by and jotted down the number from a box car.  Sale was closed! :) 



$1399 MSRP

http://www.usa.canon.com/cusa/consumer/products/cameras/ef_lens_lineup/ef_24_70mm_f_2_8l_usm

awinphoto

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Re: Pricing of the New Lenses
« Reply #56 on: February 07, 2012, 02:53:13 PM »
Canon has been cheaper than nikon across the board from bodies to lenses... perhaps they are just playing catchup.   :P
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iaind

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Re: Pricing of the New Lenses
« Reply #57 on: February 07, 2012, 03:05:26 PM »
You can get the 28mm 1.8 for less than half price of new 28mm 2.8IS.

Canon has decided the Euro, USD and GBP have achieved parity. Dont expect to see massive sales of new primes 
1DXII / 1DIV / 5DSR / 5DIII + BGE11 / 5DII + BGE6 / 7DII + BGE16 / 8-15 4L /11-24 F4L / 16-35 4L IS / 24 3.5L TS-E /24-70 2.8II L / 24-105 4L IS /50 1.8STM/ 100 2.8L Macro IS / 70-200 2.8L IS II/180 3.5L/ 300 4L / 100-400L II/ 600 4L IS

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Re: Pricing of the New Lenses
« Reply #57 on: February 07, 2012, 03:05:26 PM »

Dylan777

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Re: Pricing of the New Lenses
« Reply #58 on: February 07, 2012, 03:26:16 PM »
Really surprised.  Finally the second version of the 24-70 which we all awaited, but no IS and way out of reach for even the enthusiastic amateur photographers in the price department.  On top of that, they release two primes which are inside of the zoom range of the new zoom, and they have the same 2.8 aperture value as the zoom.  And also a incredibly high price.  I just don't get it. Does Canon realize that right now we are in a depression and most people don't have money to throw around?  Do they realize how attractive IS would have been on the 24-70 zoom? Do they realize that most people would have preferred a new 50mm 1.4 prime rather than a 24 and 28mm?

I'm with you 100% ...can't wait to see user reviews on the new Tamron f2.8 VC lens
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tt

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Re: Pricing of the New Lenses
« Reply #59 on: February 07, 2012, 03:33:16 PM »
In the UK, couldn't you buy now, ~£1340 24mm 1.4L & 28mm f/1.8 £380  for roughly the same price as the buying both the new 24mm and 28mm 2.8's with IS?

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Re: Pricing of the New Lenses
« Reply #59 on: February 07, 2012, 03:33:16 PM »