May 24, 2017, 04:10:06 PM

Author Topic: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]  (Read 9282 times)

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Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« on: May 13, 2017, 02:51:48 PM »

We’re told that Canon continues active development of an EF 24-70mm f/2.8L IS.


At the time of the EF 24-70mm f/2.8L II development, there were prototypes with IS being tested alongside the non-IS version that was eventually released.


We’re told the previous development of an EF 24-70mm f/2.8L IS raised concerns about weight and size of the lens. Which makes some sense once you consider the target market, which is generally event photographers that have to carry and use the lens for 12 hours or more on some occasions.


This tells us that weight and size will have to be reduced before we see such a lens from Canon.


There is no known announcement date, and we doubt we’d see such a lens in 2017, but it’s good to know that development continues.


« Last Edit: May 13, 2017, 02:54:50 PM by Canon Rumors »
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Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« on: May 13, 2017, 02:51:48 PM »

MaxFoto

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #1 on: May 13, 2017, 03:42:25 PM »
YES!!!!

tianxiaozhang

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #2 on: May 13, 2017, 03:46:51 PM »
They like it slow don't they...

JMZawodny

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #3 on: May 13, 2017, 03:48:53 PM »
YES, YES !!
When you are right you are the teacher, when you are wrong you are the student. A win-win scenario if ever there was one.

H. Jones

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #4 on: May 13, 2017, 03:57:33 PM »
Honestly, if they can keep the size and IQ similar, if not better, I'd love to have it. Most of the news photography I do doesn't need IS, since it mainly requires your subject being sharp and frozen while moving, but I can think of plenty of times where IS would have been handy for stationary subjects or panning shots.

That said, while that would be handy, I wouldn't really be interested in lugging a lens the size of Nikon's VR 24-70 for something I might get occasional use out of. I think Canon obviously has the right idea when it comes to this though.
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Cochese

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #5 on: May 13, 2017, 04:00:08 PM »
Dear Canon:
 Nobody gives a S___ if the lens is a little bit heavier so long as it's quality is worth the exorbitant price you're going to charge for it over your competitors.

Signed: Literally everybody forever.

Seriously, just give us a fast, sharp, wide lens; include IS and we'll all be happy. For those who don't want the extra weight, they've still got the wonderful 24-70 2.8 II.

smithcon

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #6 on: May 13, 2017, 04:05:16 PM »
After becoming smitten with a 5-axis IBIS-equipped camera from another manufacturer, I would much rather see Canon incorporate IBIS -- one intelligent enough to work in concert with lens IS for their existing and future IS equipped lenses.   I would love to have that option when working with my non-IS Canon lenses, and what the heck, with my IS-equipped EOS lenses as well.   

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #6 on: May 13, 2017, 04:05:16 PM »

jolyonralph

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #7 on: May 13, 2017, 04:22:02 PM »
So, we're looking at probably close to $2,500 for this lens, weight well north of a kilo, and image quality no better than the 24-70 II (because, well, you can't really top that)

It's going to be hard to justify the extra expense upgrading from the current 24-70 to this one.

Yet I know I will have to do exactly that :)
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YuengLinger

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #8 on: May 13, 2017, 04:30:46 PM »
"It's deja vu all over again."  Yogi Berra


justaCanonuser

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #9 on: May 13, 2017, 04:56:37 PM »
Just remember the Tamron SP 24-70mm F/2.8 Di VC USD: only 825 g with a very good IS (VC), Canon's current F 24-70mm f/2.8L II USM weighs only 20 g less. I never understood the argument that Canon abandoned IS because they were concerned about weight. If the Mark III version of this lens would include IS, I'd really make up my mind about upgrading to Canon's zoom. The Tamron is quite an impressive lens, given its price, but its AF isn't too reliable so I did lose some otherwise nice shots with it (yes, I AFMAd my Tamron).
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CanonFanBoy

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #10 on: May 13, 2017, 04:59:55 PM »
I wouldn't care about weight. For some reason I like heavy lenses. I've not missed IS on my 24-70 f/2.8L II, but it would still be tempting if I didn't have s o many other lenses I want.

Thank you Canon, for all your great lenses!
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CanonFanBoy

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #11 on: May 13, 2017, 05:03:56 PM »
Just remember the Tamron SP 24-70mm F/2.8 Di VC USD: only 825 g with a very good IS (VC), Canon's current F 24-70mm f/2.8L II USM weighs only 20 g less. I never understood the argument that Canon abandoned IS because they were concerned about weight. If the Mark III version of this lens would include IS, I'd really make up my mind about upgrading to Canon's zoom. The Tamron is quite an impressive lens, given its price, but its AF isn't too reliable so I did lose some otherwise nice shots with it (yes, I AFMAd my Tamron).

A III version would never include IS. This would be it's own lens series.
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slclick

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #12 on: May 13, 2017, 05:12:55 PM »
They like it slow don't they...

Yes, that's how you get it right.

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #12 on: May 13, 2017, 05:12:55 PM »

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #13 on: May 13, 2017, 05:39:09 PM »

And in other news, I am in Active Eyeroll for such news being story worthy.

- A

ahsanford

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #14 on: May 13, 2017, 05:52:45 PM »
We’re told that Canon continues active development of an EF 24-70mm f/2.8L IS.  At the time of the EF 24-70mm f/2.8L II development, there were prototypes with IS being tested alongside the non-IS version that was eventually released.

Makes 100% sense.  This is not their first rodeo -- an IS lens would have been either co-developed and put on moth balls or (at a minimum) space/size for the IS componentry would have been 'allowed for' in the original non-IS design.

We’re told the previous development of an EF 24-70mm f/2.8L IS raised concerns about weight and size of the lens. Which makes some sense once you consider the target market, which is generally event photographers that have to carry and use the lens for 12 hours or more on some occasions.

..because the 70-200 f/2.8 lenses event photographers carry are much lighter, I agree.   :P

This is where the story breaks down.  I am skeptical of the reason being offered here.  Pros grab f/2.8 zooms despite being considerably heavier than f/4 zooms, but the added few ounces of IS weight would scare them off?  Nonsense. 

I fully appreciate the need to lighten everything any small way we can, but I'd contend the value of the feature dwarfs the burden it adds to the total weight.  People would gleefully pony up their cash for such a lens, even if it was 4-6 ounces heavier than the non-IS version.

I believe Canon hasn't offered as a 24-70 f/2.8L IS because they believe it won't be as profitable as commercializing other new lenses or because Nikon's 24-70 2.8 IS offering hasn't flipped many Canon people over and isn't a major threat to market share.

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Re: Canon in Active Development of EF 24-70mm f/2.8L IS [CR2]
« Reply #14 on: May 13, 2017, 05:52:45 PM »