December 12, 2017, 12:04:53 AM

Author Topic: And the Winner is…Canon Receives 2017 Technology & Engineering Emmy® Award  (Read 3715 times)

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The Academy of Television Arts & Sciences Honors Canon’s Impressive Lineup of 4K Zoom Lenses


MELVILLE, N.Y., September 28, 2017 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that its parent company Canon Inc. will be recognized at the 69th Annual Technology & Engineering Emmy® Awards for its complete lineup of 4K field production zoom lenses for large-format, single-sensor cameras, which includes all of Canon’s CN-E, CINE-SERVO and COMPACT-SERVO lines of zoom lenses. Presented by the Academy of Television Arts & Sciences (ATAS), the Technology & Engineering Emmy® Awards honor development and innovation in broadcast technology and recognize companies, organizations and individuals for breakthroughs in technology that have a significant effect on television engineering.


“We are grateful to receive this esteemed recognition for our comprehensive collection of 4K zoom lenses for large-format single-sensor cameras,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “As resolutions leap from HD to 4K and beyond, it is important to recognize the lens’ role in resolving those pristine images and the importance placed on manufacturers and optical engineers to keep pace and match the sensor technologies of the more advanced cameras and sensors in the market today. The images we admire on screen all start with the lens.”


Among those lenses recognized with this prestigious award is Canon’s far-reaching CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom Lens, the world’s longest 4K ultra-telephoto zoom lens. Canon announced the CINE-SERVO 50-1000mm Zoom Lens in October 2014 and it began shipping in early 2015. Since its launch, the lens has been a part of many live broadcast, and innovative television productions including National Geographic’s groundbreaking live television event, “Earth Live.”








“The CINE-SERVO 50-1000mm lens was the ideal piece of glass for what we were trying to capture while shooting Earth Live,” said Al Berman, Executive Producer, Earth Live. “Often when shooting wildlife in their natural habitat, videographers don’t have the opportunity to be up close and personal with their subjects, but Canon’s CINE-SERVO 50-1000mm made it as if we were right there with them. It’s probably the best wildlife lens on the market.”


Canon’s remarkable CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom lens was a response to an international plea for a long zoom, Super 35mm lens to extend creative flexibilities in 4K / UHD natural history and documentary productions. The design challenge that Canon faced was significantly elevated by the urging from potential users that the lens be easily portable in the demanding in-the-field situations faced by those originating wildlife productions in remote locations. The necessary focal range was predicated on the expressed desire to fully frame a subject having a height of four to five feet from a distance of 350 feet. This requirement dictated a focal range of 1000 mm. An additional consensus recommendation from the production community was for the lens to be no more than 15 pounds in weight and 16 inches in length. Canon mobilized the most advanced computer simulation tools to seek the necessary optimization in both the optical system and the optomechanical systems to achieve success.


The design of these lenses leveraged Canon’s decades of expertise in such system designs as well as the deployment of the latest in glass materials to achieve a balance of telephoto 4K optical performance and acceptable image brightness within the physical constraints. The 4K optical performance of the lenses are carefully managed across the entire image plane to ensure superb subjective sharpness especially on the wider angle settings.


The Technology & Engineering Emmy® Awards will be presented on October 25th, 2017, during the SMPTE 2017 Annual Conference in Hollywood, CA.


For more information about Canon’s line up of 4K Zoom Lenses, please visit: www.usa.canon.com/internet/portal/us/home/products/list/lenses/cinema



« Last Edit: September 28, 2017, 10:21:22 AM by Canon Rumors »
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ethanz

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #1 on: September 28, 2017, 10:42:32 AM »
Canon bought that award, they couldn't win because they don't innovate at all.

 ;D ::)

That 50-1000 sounds like an incredible lens, it sounds like Canon made it just for the natgeo people.
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Talys

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #2 on: September 28, 2017, 01:10:31 PM »
Canon bought that award, they couldn't win because they don't innovate at all.

 ;D ::)

That 50-1000 sounds like an incredible lens, it sounds like Canon made it just for the natgeo people.

It must be fake news because Canon hasn't figured out 4k video yet. :)

the 50-1000mm sounds just amazing.  You can have your own copy for just $70,200, with expected delivery about a week! :D

Maximilian

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #3 on: September 28, 2017, 01:27:23 PM »
Canon bought that award, they couldn't win because they don't innovate at all.

 ;D ::)
...
+1000 all fake ;)
sometimes you have to close your eyes to see properly.

neonlight

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #4 on: September 28, 2017, 03:38:14 PM »
Quote
the 50-1000mm sounds just amazing.  You can have your own copy for just $70,200, with expected delivery about a week!
It's got a 1.5x built in teleconverter, so it's really a 50-1500 lens. Beats the "big whites" but might only work on APS-C bodies (apart from 4k stuff).

Sharlin

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #5 on: September 28, 2017, 05:10:00 PM »
Quote
the 50-1000mm sounds just amazing.  You can have your own copy for just $70,200, with expected delivery about a week!
It's got a 1.5x built in teleconverter, so it's really a 50-1500 lens. Beats the "big whites" but might only work on APS-C bodies (apart from 4k stuff).

It's cheaper—and much more easily obtainable—than the legendary 1200mm f/5.6L ;)

Talys

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #6 on: September 29, 2017, 02:25:58 AM »
Quote
the 50-1000mm sounds just amazing.  You can have your own copy for just $70,200, with expected delivery about a week!
It's got a 1.5x built in teleconverter, so it's really a 50-1500 lens. Beats the "big whites" but might only work on APS-C bodies (apart from 4k stuff).

It's cheaper—and much more easily obtainable—than the legendary 1200mm f/5.6L ;)

Now, if only Canon made a 50-1500mm f/5.6L :D

That's light enough to shoot handheld, of course!

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #6 on: September 29, 2017, 02:25:58 AM »

Diko

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #7 on: September 29, 2017, 08:44:45 AM »
Canon bought that award, they couldn't win because they don't innovate at all.

 ;D ::)

That 50-1000 sounds like an incredible lens, it sounds like Canon made it just for the natgeo people.

It actually is... However - Canon made it, not SONY or NIKON, or SIGMA ;)
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Mt Spokane Photography

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #8 on: September 29, 2017, 12:57:54 PM »
At the last summer Olympics, the TV networks used Sony cameras but Canon 4K lenses.  They have a big jump on everyone else in the broadcast lens field.

RunAndGun

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #9 on: September 30, 2017, 04:57:32 PM »
At the last summer Olympics, the TV networks used Sony cameras but Canon 4K lenses.  They have a big jump on everyone else in the broadcast lens field.

There are only two broadcast lens manufacturers: Canon and Fujinon.  Back in the SD days, Nikon actually made some broadcast ENG lenses and they were supposedly very good, but they were out of that business by the late 90's(if not sooner).  Angenieux also used to make ENG lenses up till about ~5 years ago, but their TV lenses were never highly regarded like their cinema lenses and you rarely saw them out in the wild.

All of my broadcast ENG lenses are Fujinon Premier series and all of my "cine" lenses are Canon CN-E Primes and the 17-120 Cine-Servo.  But Fujinon's cine lenses are incredible, as well.

If you're sitting at home today watching college football on TV, it's being shot with either Canon of Fujinon glass.

Local Hero

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #10 on: October 05, 2017, 04:42:51 AM »
Canon do make nice 4K broadcast box lenses.

I've used the 50-1,000mm many times.

It is quite a nice lens, with a good range.

However it is very slow on the long end.
The stop falls off hugely towards the long end.

CanonFanBoy

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Re: Canon Receives 2017 Technology & Engineering Emmy Award
« Reply #11 on: October 12, 2017, 11:18:27 PM »
Quote
the 50-1000mm sounds just amazing.  You can have your own copy for just $70,200, with expected delivery about a week!
It's got a 1.5x built in teleconverter, so it's really a 50-1500 lens. Beats the "big whites" but might only work on APS-C bodies (apart from 4k stuff).

75-1500mm
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9VIII

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“Less than 15 pounds and 16 inches length”

15 Pounds!

Most people wouldn’t carry that much in an entire backpack full of lenses with a tripod!

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Maximilian

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“Less than 15 pounds and 16 inches length”

15 Pounds!

Most people wouldn’t carry that much in an entire backpack full of lenses with a tripod!
Most people don't work in a television studio!
But this lens does! Typically with cam on a pedestal.
sometimes you have to close your eyes to see properly.

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