December 12, 2017, 10:54:18 PM

Author Topic: What Happened to the Photography Industry in 2016?  (Read 6092 times)

DaviSto

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Re: What Happened to the Photography Industry in 2016?
« Reply #30 on: October 31, 2017, 07:50:02 AM »

The major change that has occurred is that the iPhone revolution changed photography from a commodity-producing enterprise in which the image is the primary goal, to an experience-based enterprise, in which the primary goal is to share feelings and experiences with others. Thus the popularity of selfies, food photos and documenting every moment of one's life.

This is a massive change that most photographers fail to comprehend, because too often, we think that the image itself is the purpose of a photograph. When, for the average person the photograph is just a handy means of sharing an experience.


+1...
That is about as good a summation as I have ever read.
There is clearly a lot of truth in this.  As far as making images for the immediate purpose of sharing experience is concerned, the huge growth in smartphone ownership has both greatly expanded this activity/market and pretty much killed off the market for compact cameras (except perhaps at the very top end).

The fact that so many people now have a 'perfectly good-enough' camera in their pocket all the time, together with the increasing capabilities of these cameras and their associated instant image processing, is probably also squeezing the ILC market to a degree as well.  A proportion of people looking to make lasting images (rather than instantaneously exchange experience) in a more traditional way will find that the images they can make (high quality 'snaps') using a smart-phone are perfectly good enough for that purpose as far as they are concerned and this will inevitably hit on ILC sales.

But I don't think the fact that hundreds of millions of people every day are using smartphone photography to communicate immediate experiences will actually displace people's interest in:

- documenting permanently key events or features in their lives (weddings, newborns, family portraits, etc.); and
- high quality stills images in their own right (in many different genres from landscape to glamour).

And a diverse business market for high quality images is not going to be satisfied by smartphone photography.

Traditional image-focused photography will live on.  The demand for high quality cameras and lenses is not going to disappear based on currently available or immediately foreseeable technologies and usage.  But the non-smart-phone camera market is probably going to be a good deal smaller than it has been over the last couple of decades or so, even allowing for rapidly increasing incomes and purchasing power in emerging economies.
« Last Edit: October 31, 2017, 07:52:23 AM by DaviSto »

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Re: What Happened to the Photography Industry in 2016?
« Reply #30 on: October 31, 2017, 07:50:02 AM »

old-pr-pix

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Re: What Happened to the Photography Industry in 2016?
« Reply #31 on: October 31, 2017, 08:35:55 AM »
One aspect of smartphones often overlooked is the fact they have also replaced the traditional photo album and/or shoebox of old photos.  Not only do they capture images, they display them at a size close to the old 3-1/2'x5' or 4'x6' snapshot.  Ask a friend who isn't a photo enthusiast to show you a picture of their kids... out comes their smartphone.  Not enough storage, add a microSD or bump them into the cloud.  Look for better cataloging software making locating images easier on phones.  So far, not a feature on P&S, mirrorless, or dSLR cameras.

As to experiences vs. physical images... have you noticed how many 'pro photographers' have shifted to offering seminars, photo walks, photo tours, etc.  I talked with one local pro who simply stated that it was an effective way to augment otherwise declining earnings due to too many "Uncle Bobs" and fewer print sales.  At the same time he realized that the more folks with pro skills the less work for any one individual working pro! 
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Re: What Happened to the Photography Industry in 2016?
« Reply #31 on: October 31, 2017, 08:35:55 AM »