November 17, 2017, 01:01:41 PM

Author Topic: Canon Celebrates Production of 90 Million EOS Series Cameras and 130 Million Interchangeable EF Lens  (Read 3571 times)

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United Kingdom, Republic of Ireland, 17 October 2017—Canon Inc. announced today that the Company has reached two major production milestones—a cumulative total of 90 million interchangeable-lens EOS cameras and 130 million1 EF-series interchangeable lenses. The EOS 5D Mark IV was the 90 millionth EOS Series camera range to be produced, while an EF16-35mm f/2.8L III USM became the Company’s 130 millionth interchangeable lens.

Canon’s EOS system debuted alongside the EF series of interchangeable lenses in March 1987 as the world’s first fully-electronic mount system for film AF SLR cameras. Over the years, both product lines have continued to expand, gaining support among users ranging from first-time users to professionals. Production accelerated in the early 2000’s with the spread of digital SLR cameras. Canon’s interchangeable-lens digital cameras have maintained the No. 1 share of the global market for 14 consecutive years since 2003.

Since its conception, the EOS series has continued to develop revolutionary technologies under the series concept of “speed and comfort”. Canon has since developed every key device in-house including the CMOS sensors, image processors and interchangeable lenses—employed in the EOS series. Particularly noteworthy are the Company’s EF lenses, which lead the industry in sales and feature such world-first3innovations such as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology and a multilayered Diffractive Optical (DO) element.

Canon will continue to strengthen and expand the EOS series and EF lens lineups by refining its imaging technologies, by striving to combine optics, stills, video and network technologies. The Company will also continue its pursuit of manufacturing products that are both stylish and reliable.

The EOS series of interchangeable-lens cameras began with the EOS 650 SLR camera, released in March 1987, that not only featured the world’s first electronic lens mounting system, but also fully digitized communication between the camera body and lens to produce a new generation of autofocus technology.

As film cameras boomed, Canon launched several models covering a wide range of user needs, including the EOS-1 in 1989, aimed at professionals, and the EOS 500 in 1993, which achieved a compact, lightweight design and greatly expanded Canon’s user base. Then in 2003, during the early years of the digital camera age, the Company released the groundbreaking EOS 300D Digital, an entry-level digital SLR camera that offered a compact, lightweight body at an affordable price. This move would trigger a massive expansion of the camera market, with Canon claiming the overwhelming lead in market share that same year. With the later release of the EOS-1D Series for professionals and the EOS 5D series, which helped popularize video capture using SLR cameras, Canon has continued to release epoch-making products that have enabled the Company to maintain the No. 1 share of the global interchangeable-lens digital camera market for 14 consecutive years from 2003 to 2016.

Since the release of the first EF lens, launched alongside the EOS series in 1987, Canon has produced EF lenses featuring world-first technologies such as the EF75-300mm f/4-5.6 IS USM with IS in 1995, the EF400mm f/4 DO IS USM with a DO lens in 2001 and the EF24mm f/1.4L II USM, treated with highly antireflective

Subwavelength Structure Coating (SWC) in 2008. In 2015 Canon released the EF11-24mm f/4L USM, the world’s first4 ultra-wide-angle zoom lens to achieve an 11mm focal length.

Today, Canon boasts 93 lenses5 in its rich EF lens lineup that comprises of lenses such as an ultra-wide-angle 8 mm focal length lens, an 800mm focal length super-telephoto lens and EF Cinema Series lenses for video production. With a wide selection of lenses for every purpose including zoom lenses, IS-equipped lenses, fast-aperture lenses, macro lenses and even the TS-E tilt-shift lenses, Canon is well-positioned to meet the needs of various users.

« Last Edit: October 17, 2017, 10:33:52 AM by Canon Rumors »
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ahsanford

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Canon is doomed. 

Why do they keep building these big lenses?  They should throw all of those away and make a thin mount for FF mirrorless and start alllllll over.   ;)

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okaro

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That is just 1.4 lenses per camera. Most users do not buy any additional lenses. In the CIPA statistics the figure is about 1.7 which probably is because of independent lens manufacturers

BeenThere

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1.4 lenses per body seems too low. Why buy interchangeable lens body and no extra lenses, or Are third party lenses selling that well?

kiwiengr

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1.4 lenses per body seems too low. Why buy interchangeable lens body and no extra lenses, or Are third party lenses selling that well?

Simple... people change bodies quicker than lens. Why? Because advances in technology....

Someone who has gone from 300D (Rebel), 1DII, 5DII & now 5DIV....

ahsanford

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1.4 lenses per body seems too low. Why buy interchangeable lens body and no extra lenses, or Are third party lenses selling that well?

Because we forum dwellers -- enthusiasts, hobbyists, pros, gearheads, etc. -- are not the market. 

The overwhelming majority of Canonites with ILCs out there are probably slinging Rebels with the 18-55 and that's it. 

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Mt Spokane Photography

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Canon is doomed. 

Why do they keep building these big lenses?  They should throw all of those away and make a thin mount for FF mirrorless and start alllllll over.   ;)

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They would still be EOS lenses, which basically mean electronic focus lenses, and includes "M" lenses.

So mirrorless lenses are just a subset of EOS lenses and the EOS M camera is a subset of EOS cameras.

Thats not going to change.

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dolina

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1.4 lenses per body seems too low. Why buy interchangeable lens body and no extra lenses, or Are third party lenses selling that well?
A point & shoot with an image sensor that is large was a rarity for how many years. Only in the last 5 years have these started to become more popular.

It is also possible that most ILCs are sold with a kit lens that is rarely removed from the body.

Most camera used to document social events so a standard zoom and maybe a wide or long zoom would be the 2nd lens if ever it is bought.

Those with more than that are a rarity outside of online forums, working photogs and photo agencies.
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Mt Spokane Photography

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1.4 lenses per body seems too low. Why buy interchangeable lens body and no extra lenses, or Are third party lenses selling that well?

The huge majority of DSLR sales are entry level.  Typically, they can be had as body only so a user can keep using his old lens, but more often, they come with a single kit lens, and a 2nd one is never purchased.

There are a surprising number of the original EF lenses around, my daughter has one I gave her many years ago, so camera bodies come and go, but lenses last much longer.

All this means that sales of 1.4 lenses per body is pretty reasonable, and third party lenses add to that.

A switch to a new lens format might boost the number of lenses sold, or reduce the number of cameras sold.  We'll see.

Mikehit

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1.4 lenses per body seems too low. Why buy interchangeable lens body and no extra lenses, or Are third party lenses selling that well?

It has been shown time and again that a vast majority (75%+ if I recall correctly) buy the kits and never buy another lens. I think it is fair to say that this is at the Rebel end of the market where the volume sales are.

AvTvM

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It has been shown time and again that a vast majority (75%+ if I recall correctly) buy the kits and never buy another lens. I think it is fair to say that this is at the Rebel end of the market where the volume sales are.

yes.

But also:
Simple... people change bodies quicker than lens. Why? Because advances in technology....
Someone who has gone from 300D (Rebel), 1DII, 5DII & now 5DIV....

jolyonralph

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>The EOS 5D Mark IV was the 90 millionth EOS Series camera range to be produced, while an EF16-35mm f/2.8L III USM became the Company’s 130 millionth interchangeable lens.

Sure Canon, we believe you :)

It's far far more likely it was a Rebel and an 18-55 that actually hit those milestones.   Still, who will ever know...
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neuroanatomist

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>The EOS 5D Mark IV was the 90 millionth EOS Series camera range to be produced, while an EF16-35mm f/2.8L III USM became the Company’s 130 millionth interchangeable lens.

Sure Canon, we believe you :)

It's far far more likely it was a Rebel and an 18-55 that actually hit those milestones.   Still, who will ever know...

You're right that we'll never really know, but given that Canon controls production schedules, they could certainly make sure those were the specific products that hit those milestones. 
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ahsanford

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Holy hell, those numbers might just be EF?  Oh, wow, I presumed for sure 1:1.4 ratio would have to have Rebels driving that ratio.

Checking the actual Canon press release (from Canon, not just the copy above):
http://global.canon/en/news/2017/20171017.html

See notes:  I don't see an 'out' for EF-S, so I am reading the 130M statement as being for EF + Cine only:

    1 Including EF Cinema Series lenses

    2 Based on a Canon survey.

    3 Among interchangeable SLR camera lenses. Based on a Canon survey.

    4 Among interchangeable camera (SLR and Compact System) lenses, excluding fish-eye lenses. Based on a Canon survey.

    5 Including two EF lens extenders, two models available outside of Japan and fourteen EF Cinema lenses. As of October 17, 2017.

(Note 4 pertains to the 11-24 claim, not to the 130 million claim)

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Dear God,  Canon will be filing for bankruptcy and selling out to Sony for pennies on the dollar by the market close tomorrow!
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