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Author Topic: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos  (Read 6421 times)

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Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« on: January 26, 2018, 04:08:22 PM »

The Nikkei Asian Review has posted a great article on why Canon will remain relevant during the smartphone photography revolution, and it’s simply because their vast an exception catalog of lenses all 93 EF mount lenses.

The article is behind a pay wall, but there are easy ways around that if you want to read the article, but I’ll leave it up to you to figure that out. :) Though I did just sign-up for a subscription.

Canon saw a decrease of 11.1% in camera shipments in 2016 by volume, but Canon is actively offsetting that by continuing to innovate and release new lenses to fit every niche you can think of.

In 2017 Canon produced it’s 130 millionth EF lens and they’ve ramped up production to about 10 million units a year. The lens market has shrunk since 2012, but is it expected to return to growth in 2018.

The EF lineup consists of 93 lenses, which is far and way the largest of any lens manufacturer on earth. As we saw in the BCN rankings, Canon continues to hold about 25% of lens marketshare in Japan, and those numbers are about the same around the globe. Keep in mind, this doesn’t even include the highly regarded and growing Cinema EOS lineup of lenses.

Lenses provide a better margin for the company over camera bodies, which is an area Canon appears to be innovating slower than the likes of Sony and Nikon, but the sales numbers continue to be in Canon’s favor.

We expect further innovation when it comes to lenses from Canon and we continue to hope that their first foray into the full frame mirrorless world will see an EF mount on any such camera.

« Last Edit: February 05, 2018, 02:40:43 AM by hd-sam »
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Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« on: January 26, 2018, 04:08:22 PM »

IglooEater

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #1 on: January 26, 2018, 04:43:40 PM »
<p> Canon is actively offsetting that by continuing to innovate and release new lenses to fit every niche you can think of.</p>

Except of course a 50mm 1.4L IS USM

neuroanatomist

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #2 on: January 26, 2018, 04:44:41 PM »
I have one reason I will settle for smartphone photos – while I don't always have one or more of my 20 of Canon's 93 reasons with me, I do always have my iPhone.
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Don Haines

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #3 on: January 26, 2018, 04:47:25 PM »
I have one reason I will settle for smartphone photos – while I don't always have one or more of my 20 of Canon's 93 reasons with me, I do always have my iPhone.

And it is a lot easier to take a quick cellphone snap and send it off to “the boss”.

Everything has a time and a place....
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Don Haines

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #4 on: January 26, 2018, 04:49:29 PM »
<p> Canon is actively offsetting that by continuing to innovate and release new lenses to fit every niche you can think of.</p>

Except of course a 50mm 1.4L IS USM

YES!  Of all the lenses that canon makes, that is the one that would most tempt me to reach for the wallet. Until then, the F1.8 will have to make do......
The best camera is the one in your hands

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #5 on: January 26, 2018, 04:58:35 PM »
<p> Canon is actively offsetting that by continuing to innovate and release new lenses to fit every niche you can think of.</p>

Except of course a 50mm 1.4L IS USM

I wish I had good news for you.
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slclick

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #6 on: January 26, 2018, 05:53:08 PM »
93 reasons to keep the EF mount alive!
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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #6 on: January 26, 2018, 05:53:08 PM »

Talys

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #7 on: January 26, 2018, 06:30:39 PM »
93 reasons to keep the EF mount alive!

Indeed it is!

I have one reason I will settle for smartphone photos – while I don't always have one or more of my 20 of Canon's 93 reasons with me, I do always have my iPhone.

And it is a lot easier to take a quick cellphone snap and send it off to “the boss”.

Everything has a time and a place....

Well, just because there's a lot of good reasons to not to settle for a smartphone doesn't mean that there aren't a few reasons why one SHOULD use a smartphone camera too :D

Accessibility and conveniece have to be at the top of that list for a lot of people,  I think.  Another good reason?  When image quality doesn't matter at all.  For example, I want to take a photo of a lawn mower's specs at Costco, or a picture of someone's driver's license after a car accident.  Basically, any time when the information contained in the picture is what I really want, and a photograph is just the fastest way to record that -- what I really care about is how many cc and the brand of engine of the lawn mower or the person's name and DL number.

dolina

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #8 on: January 27, 2018, 12:27:17 AM »
99% of people aren't willing to lug around a dedicated camera with them all the time. For them I suggest either a Google Pixel or an Apple iPhone as they both have the best overall hardware & software combination for smartphone photography.

I do bring a APS-C or full frame camera when image quality and angle of view becomes important.

But those sorts of application only caters to about 1% who have the finances or eye for those things.
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9VIII

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #9 on: January 27, 2018, 03:55:17 AM »
93 reasons to keep the EF mount alive!

It's kind of funny, I feel like Nikon is in exactly the opposite position.
Legacy glass is a liability in Nikon's case because it seems like almost the majority of those lenses are missing one or more standard features.
With lenses that span 70 years of technological history, they're better off using adapters for F mount glass.

I'm actually excited to see what Nikon comes up with for their new Mirrorless system because it's almost guaranteed to be better than what they have now.

SkynetTX

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #10 on: January 27, 2018, 08:13:12 AM »
There's only one reason not to settle for smartphone photos but it's big: Image Quality.
Smartphone cameras will never have the IQ of a DSLR or mirrorless camera. Even if the phone manufacturers managed to put an APS-C sensor in their phones somehow the lens can't have either the focal range or the maximum aperture of an EF lens. In smartphones – if they want to keep them thin and lightweight – they can use only digital zoom and even the best upscaling methods have their limitations: missing details can not be upscaled.
Of couse, if IQ does not matter, you can use your phone, even if it's not that smart.

RandomRazr

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #11 on: January 27, 2018, 10:50:54 AM »
the best camera in the world, is the one you have with you. sicne you carry your phone eveywhere, and not as much as a DSLR, usually capturing the  moment is more iportant

slclick

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #12 on: January 27, 2018, 01:25:01 PM »
the best camera in the world, is the one you have with you. sicne you carry your phone eveywhere, and not as much as a DSLR, usually capturing the  moment is more iportant

As a recent upgrader from an iphone 6 to an 8, wow...I will be taking more iphone photos.
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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #12 on: January 27, 2018, 01:25:01 PM »

crashpc

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #13 on: January 27, 2018, 02:59:45 PM »
Funny thing with the 50mm f/1.4.
True. So true...
Also Pancake M lenses to get your M camera with you are on shortage. Like 15mm, or even 10mm. from Aaand 50mm f/1.8 IS STM. How about better camera in mobile phones? I hate to shoot with 1/3" sensors. I´d appreciate 1/1,7" with very fast lens. Huawei sells f/0,95 camera in quite tiny phone. My phone is 14mm brick. How can you NOT fit good Canon phone camera in there?

LDS

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #14 on: January 28, 2018, 09:22:27 AM »
the best camera in the world, is the one you have with you. sicne you carry your phone eveywhere, and not as much as a DSLR, usually capturing the  moment is more iportant

Actually, not true. Some likes to capture the moment. Others like to plan an image carefully.

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Re: Canon Has 93 Reasons You Shouldn't Settle for Smartphone Photos
« Reply #14 on: January 28, 2018, 09:22:27 AM »